Netflix was developed over the course of 3.5 years, while Facebook was developed in 10 months, and Instagram amazed us with its development time of just 2.5 months.
Next, ChatGPT was introduced.
This piece of technology was launched in November 2022 and achieved one million users within just five days.
Is it trustworthy, considering it is the current topic of discussion in the town? What are the marketing implications, especially for small businesses?
The Role of ChatGPT In SEO
Google’s 2022 Helpful Content Update was designed to eliminate websites and content that lack pertinent and distinctive information for users.
Google has emphasized that its algorithm gives priority to high-quality content, regardless of whether it was created by humans or machines. However, there are limitations to large language models. They are unable to fact-check themselves, and their utilization of predictive text leads to lack of originality and repetitiveness even within a few sentences.
By publishing ChatGPT’s content without any modifications, your website’s rankings may be jeopardized because Google is likely to perceive the content as unhelpful, lacking in quality. However, it is still beneficial to utilize ChatGPT for ideation purposes.
1. Topic Research
When it comes to research, ChatGPT is the initial step, but not the final destination. However, while ChatGPT can promptly offer a range of ideas for your marketing content, it can also steer you in the wrong direction. The fact that ChatGPT can be unreliable and deceptive is well-documented, and this is an inevitable drawback of extensive language learning models. No matter how many updates OpenAI, the creator, provides, this issue cannot be resolved.
Evaluate for yourself which of ChatGPT’s answers are relevant to your audience when using the prompt “Give me 10 ideas for a blog post about spring fashion.”
2. Recommend SEO Changes On Copy
After carefully considering each step, you can rephrase the following text while preserving its original meaning. Please note that you can utilize AI-powered tools for spell-checking and grammar when writing the content. Additionally, ChatGPT can provide suggestions to enhance your digital marketing content.
To ensure the content provides the most suitable response, include in your question specific details such as the targeted industry, desired tone, and age group. By doing so, ChatGPT can better grasp your intended meaning and deliver a more accurate output.
Here’s the catch: An SEO company relies on detailed metrics to make decisions, but ChatGPT does not assess any metrics before responding to your question. It may provide some basic suggestions like “include relevant keywords,” but it cannot perform the necessary keyword research for successful SEO writing.
The statement “You should eat more vegetables to be healthier” is akin to generic advice, which is not incorrect, but it falls short of the level of a personalized meal plan created by a dietician.
3. Keyword Research
In regards to that subject, what do you think about utilizing ChatGPT for keyword research in your marketing campaigns? ChatGPT openly acknowledges its inability to offer up-to-date information.
The results are quite limited, as you can see. They provide a starting point but do not provide much information.
Rather than relying solely on ChatGPT, which provides a general understanding of keywords, tools like Ahrefs and Google Keyword Planner offer more specific information, such as search volumes and keyword difficulty. These tools present detailed data and numerical evidence to support their findings. Therefore, a recommended approach would be to start with ChatGPT to get a general idea of a keyword and then utilize more advanced tools to delve into specific details.
4. Brainstorming Email Content Ideas
While using ChatGPT for SEO digital marketing content might not be the optimal choice, it can serve as a valuable tool for generating ideas, particularly for crafting email headlines or developing content.
Emails continue to be one of the most impactful marketing channels presently, competing with SEO in terms of click-through rate (CTR). Available data indicates that top industries witnessed a CTR of up to 15% for emails in 2021. Nonetheless, a significant number of individuals fail to take full advantage of their email lists due to their inability to create effective, conversion-oriented emails. Consequently, recipients often mark these emails as spam.
One effective method to enhance your CTR and include an additional lead-generation avenue for your business is to utilize ChatGPT in order to generate ideas for email copy. Utilize it as a tool to assist you in generating captivating perspectives and concepts that will ultimately boost your email open rate. This approach can contribute to maintaining your company’s prominence in customers’ minds while reducing the likelihood of being flagged as spam.
Although ChatGPT can assist a team in overcoming writer’s block, it is important to note that merely receiving a few ideas is not equivalent to implementing a comprehensive email marketing strategy. While ChatGPT’s capabilities are helpful, it cannot execute an entire campaign.
5. Get Marketing Tool Recommendations
In addition, it can also be utilized to obtain recommendations for tools. This is because the internet offers a wide range of “top ten” lists for almost any tool available. For instance, you can inquire about the finest keyword research tools.
There are many accurate statements in the text, such as its ability to provide a list of related keywords, their search volume, competition, and estimated CPC data based on a user’s primary keyword or phrase. However, the text also mentions some features that are no longer relevant.
6. Learn Shortcuts and Formulas
Although ChatGPT should not be relied upon for reporting and analytics, it can still assist you by imparting shortcuts that aid in data processing and analysis.
7. Generate Customer Surveys
Your target audience is constantly changing. To identify your target audience, conduct extensive research, and consider utilizing Chat GPT to create surveys or polls that facilitate ongoing interaction with your audience, helping you learn more about your customers and gather their feedback.
8. Get Chatbot Ideas
By incorporating chat functionality into your website, you can effectively generate leads, interact with customers, and collect valuable feedback. Utilize Chat GPT to obtain suggestions for prompts and responses that can be customized according to your requirements!
When rephrasing the following text, ensure that you maintain the original meaning without adding or removing any information. It is important to remember that the responses generated by ChatGPT should only be used for brainstorming and as a starting point. You will need to customize the copy to match your brand’s voice and target audience.
9. Content Strategy or Calendar
Marketers often face difficulties in developing a content strategy or marketing calendar due to its long-term nature. Without a well-established plan in place, it is simple to stray from the intended path. Generating content ideas for an extended duration can also be a demanding task.
By utilizing ChatGPT for marketing purposes, you can develop a content plan and generate ideas.
It can be advantageous that ChatGPT tends to repeat itself. Employing prior ideas to form content clusters is a valid SEO approach. Nevertheless, it is important to note that ChatGPT should never be used as a substitute for thorough market research and continuous tracking of industry trends.
10. Limitations of ChatGPT
You were aware that this was going to happen. ChatGPT cannot replace anything, such as a marketing consultant, doctor, accountant, lawyer, plumber, and so on. Even though it is a highly advanced technology, it is still in its early development phase. Similar to any computer, AI tool, or machine learning technology, there is no absolute assurance of information accuracy.
The computer only possesses the ability to gather and condense data. However, without the complete understanding of your life, business, health, or house, it lacks the capacity to give entirely dependable and entirely pertinent responses, excluding the information you provide.
The tool itself expresses it.
- May occasionally generate incorrect information
- May occasionally produce harmful instructions or biased content
- Limited knowledge of world and events after 2021
When considering how to think about the prompts, it is crucial to provide precise and detailed instructions. However, the responses generated by ChatGPT should be used as a basis for further investigation and exploration, rather than definitive solutions. Even though ChatGPT may suggest that a particular tool is useful for a specific purpose, it is essential to recognize that there are numerous other tools that can also be advantageous.
Side notes
Is it a good idea to use ChatGPT for small business marketing? Given the current limitations of a language-learning model and Google’s focus on helpful content, it is necessary for your company to have expert human analysis in order to maintain quality and relevance of the content.
Although ChatGPT has a fun interface and provides information, it is important to note that it is still in its early stages and has several drawbacks, limitations, and risks. One major concern is the accuracy of the information provided, as well as privacy issues. Therefore, it is advisable to primarily use ChatGPT for content and copy tasks, and even then, the output should be considered as a starting point rather than a final result.
When you think step by step, rephrase the given text while keeping the meaning intact. Avoid adding new details and do not omit any information. Consider ChatGPT as a forthcoming aid that assists you in saving time. In certain aspects, it resembles a calculator capable of swiftly solving intricate mathematical equations, whereas manual solving would consume hours.
To make the most of ChatGPT, you still require a human who knows how to effectively utilize it and identify when the output is nonsensical, despite the convenience it offers for various tasks.
