What is Link Building?
Generating links from other websites is a popular SEO tactic used to enhance a client’s online presence. It does this by getting links on other websites. Not only does it allow the brand to be perceived as a reliable source, but it also checks off a box for Google in determining how trustworthy the website is. The amount of positive indicators a website accumulates will increase its likelihood of appearing prominently on search engine results.
Obviously, it’s not a given that your customer’s connection will automatically receive appreciation votes when it appears on different websites. The trustworthiness and pertinence of the content needs to be established in order for link building to be successful.
” Google is not yet able to assess a website qualitatively. Just by reading the website, it is impossible to determine what the content is about or if it is significant or beneficial. One of the main criteria for importance that is taken into account is the presence of backlinks, as they act as an endorsement. If the website that is linking to you is trusted, then you will also receive a portion of that trust. It’s not difficult at all.” – Jens Rhoades, Creator at Floodlight SEO.
It’s undeniable that Google’s criteria for what is considered a successful search is always changing and so there is no sure-fire method of getting top placement in Google searches. You are aware that, to be successful, one must create quality and pertinent content.
Link building is even more important than ever; with the right content, it’s likely that other websites will connect their material to your client’s. This content must be trustworthy and full of useful information. Making connection initiatives simpler when dealing with significant material is also advantageous.
Having content that is substantial and from reliable sources can guarantee good results when it comes to rankings. ” Rhoades elaborates that creating links for a website greatly boosts its ranking. Despite the alteration to the algorithm, which now puts more emphasis on user data, the most powerful tool in the SEO toolbox is still creating backlinks.
Is Link Building Really Worth It?
Creating backlinks may appear like additional toil, especially when you have a myriad of other challenges to manage. It can take lots of effort, but in the end, link building may be worth it and aid your patrons in staying ahead of the competition.
If you’re still on the fence about why you should build links for your clients, consider that:
Link Building Improves Search Ranking
It is well-known that Google prefers material that complies with its description of E.A.T.
Google is more likely to feature your client’s website on search rankings if there is a lot of referencing from reliable sources.
And the data backs it up. The primary page on Google’s search engine has significantly more backlinks than the other results shown, with a ratio of 3.8 to 1. Making a concerted effort to produce exquisite material and carefully devising link-building plans will eventually cause a rise in your client’s search engine rating.
Adhering to standard search engine optimization procedures is advisable, yet don’t overlook advising your patrons to remain true to their individualities and eccentricities. Demonstrating a distinct personality allows your customer to create an individual identity while being faithful to themselves.
According to Jill Robb, the Chief Revenue Officer of Origin, it is not technical knowledge that makes a great link builder, instead, it is an enthusiasm for public relations and content writing.
Link Building is a Tangible SEO Metric
Link building can be monitored easily, and it is possible to determine if there is an increase or decrease in progress. If you’re not sure what type of SEO metric to incorporate into your client’s monthly report, here are a few ideas:
The number of new backlinks generated per month
is rising. The quantity of distinct websites which are linking to your customer’s material is increasing.
Average monthly cost per link (for paid placements)
” It has been well-established that backlinks play a significant role in SEO and their relevance in quality assessment continues to grow. This is according to Robb. From an influence standpoint, obtaining links of superior quality is essential for making headway in Search Engine Optimization.
Chart changes over time to analyze which words and connections are most effective for your client. Not wanting to manually maintain all the data? Employ a mechanized SEO analytics instrument to give your customer the pertinent details in an effective manner.
A Healthy Inventory of Backlinks Builds Credibility
It is essential to create trustworthiness when forming your customer as a leader in their field. Search engine ranking will be affected, and this in turn will have a detrimental effect on conversion levels and the numbers of referrals.
Inbound links can help to create trustworthiness and authority for a website to be competitive in its given industry. As long as they are finished cautiously, with consideration and pertinence, it conveys a considerable amount of validity to Google to rank for serious catchphrases in fields. – Peter Magee, Managing Director at Significant Digital.
When trusted outlets provide links to your client’s site, it helps to create assurance for potential customers that your client’s company is credible. As a consequence of having more people visit the website, there are more physical activities taking place such as people going to the store and scheduling meetings in person.
” Matthew Cernik, who is in charge of SEO at King Kong, warns that the utilization of backlinks wrongly can ruin a website. The list of poor quality techniques persists: referring domains of poor quality, stuffing of keywords, backlinks that appear unnatural, domains that have no correlation, a lack of appropriate anchor texts usage, and content that is not crafted well. Careless mistakes can lead to a decline in your position in the rankings.
Link Building Increases Your Client’s Confidence
” Creating a presence for the customer on the web and having them included on applicable websites is a fantastic way to increase their recognition. They are thrilled to find their blog featured. We, as an agency, appreciate the increase in a website’s position in the rankings, popularity, and visits driven by the backlinks generated from certain key phrases, as seen through Peter Magee.
As the backlink stock of your customer increases, the visibility of their image also grows. This workout will result in a boost in website visits, direct recommendations from customers, and a high rate of recall for the brand. This instills in the customers a perception of significance with respect to their company and the thought that it can progress and expand, creating encouraging thoughts about their link formation tactics and even the financial results of using your organization’s services.
Your customers love to observe that the people for whom they are providing services are passionate about their operations and enthusiastic about their business. Often your customers have constructed their corporation from the ground up, and it’s not only a financial investment, but also a sentimental one. Consequently, building links of good repute is a sign of gratitude for the client who has been making efforts behind the scenes to foster their image.
10 Ways to Build Links Through Content Marketing
1. Case Studies
If you’ve been successful in accomplishing something, why not share your achievements with everyone?
People enjoy learning from the experiences of their fellow professionals, and a well-document case study can teach them many things.
Once you start advertising a case study on social media and amongst your contacts, the information you provide about it will be valuable and you will likely not have difficulty getting links from related industry magazines.
Once you have done the research, written a case study that is thorough, data-centric and stimulating, feel free to send it to the editors of various periodicals in your industry; they are always searching for people to offer their advice and knowledge.
2. Expert Contributions
At least one expert works at every business. Many businesses have multiple experts to draw expertise from.
Marketers often believe that a linkable asset needs to be an object or material such as an infographic, blog post, or ebook. However, people can often be the most appealing option to publishers.
3. Expert Roundups
Roundups created by experts are still a reasonably priced way to gain links from bloggers and specialists, although they may not be as powerful as they once were.
This tactic is effective because everyone takes pleasure in revealing something about their personality. If you can rally 10, 20, 50, or even 100 professionals to give advice as part of a roundup, they’re most likely to include a link on their “As seen in” or “In the press” page as long as it is a requirement.
It’s important to make sure you are really conversing with professionals. Avoid manipulating people to make donations when they have only a limited connection to the matter.
4. Interviews
Setting up and coordinating interviews with appropriate industry professionals can take a lot of time, but if you offer them on your blog, it can produce beneficial backlinks.
When conducting an interview, be sure to ask questions that the general public will be passionate about.
Can you persuade the expert to give out specialist wisdom and instructions, best strategies, and direction?
If that is the case, then you have something of value that you can reach out to other associated publishers in order to receive links.
5. Long-Form Guides
Businesses of all sorts–B2B or B2C–can benefit from creating and utilizing educational long-form guides, which are often called “power pages.” Not only can they be linked to on resource pages, but they can also be relevant and applicable to many contexts.
Why?
It’s not hard to see why: longer pieces of content usually contribute to a given subject and they hold data that others wish to link to.
Understanding what queries individuals have is the opening step. This can help provide a structure for creating guides which are more useful than most other information available (focus on the five highest ranked resources).
Look to AnswerThePublic, Quora, and even Google Autocomplete to discover the queries that people in your sector pose and then craft guides based on them.
6. Collaborate on a Content Campaign
If you desire to build relationships with different people and maximize your available resources, you might want to think about joining forces with an entity that does not compete with you for a content project.
Let’s say you’re doing SEO for a bed retailer. What do you think about joining forces with a road safety charity to educate people on the dangers of driving while fatigued?
You can demonstrate your expertise by emphasizing the importance of having a good night’s rest, while the charity can contribute to publicizing greater risks and figures.
By having two teams campaigning for the material, typically targeting different demographics, this tactic is usually very successful in elevating the performance of any initiative.
7. Infographics
Despite the fact that premium infographics can be beneficial for the purpose of constructing backlinks, the reputation of these visuals has been damaged in more recent times.
The reason?
Years ago, a lot of unfavourable infographic material circulated.
Publishers are seeking work that is impressive and exceptional in order to be eligible to be featured and referenced.
8. Local PR
Regardless of your size or type of business, don’t ignore local publications.
Local newspapers and online publications (as an example, Lancashire Business View, an online and print publication which connects businesses in the county of Lancashire, UK) are typically great places to do one of two things:
- Land news coverage.
- Contribute expert advice and guidance through a regular column.
It is important to bear in mind that oftentimes local publications do not have adequate resources. This means they, in many cases, welcome high-quality content and stories for two reasons:
- They’re geared up to share local success stories.
- It’s typically easy work for them to take a well-written press release or article, make a few small edits, and publish as is.
9. Whitepapers & Research Papers
If you are able to do your own investigation and organize a research paper, this will be an amazing technique to receive links from the same field.
Why? You are providing a useful perspective and sharing a new outlook on the matter.
In a majority of situations, this likely holds more importance for businesses that deal with other businesses, rather than those that deal with customers, however, this doesn’t exclude the likelihood of being successful.
One option to think about is partnering with a nearby college and investigating a subject associated with the goods your business sells.
If you’re looking into kitchen appliances and researching information related to food and drinks, or a bedding store investigating people’s sleeping patterns, then that’s the kind of research being talked about.
10. Build Your Personal Brand & Become the ‘Go To’ Expert
I need to tell you upfront that this is not suitable for those who do not take things seriously.
Constructing a recognizable identity and becoming acknowledged as the most influential person in a field is no small feat. It takes time. Lots of time.
Although it can be successful when done properly, it is not usually thought of as a search engine optimization approach.
Think of it this way:
If you have made the effort to assemble a group of people who think of you as one of the standouts in your sector, you have a fantastic advantage.
