Mobile marketing campaigns are one of the primary responsibilities for marketers in the expansive field of digital marketing, as mobile devices are as common as emails and accessible to nearly everyone.
Small businesses adopt straightforward techniques to enhance their conversion rates in their mobile marketing strategies. Through incorporating these strategies into a multi-channel marketing approach, small businesses can effectively target and attract a larger customer base by tailoring offers specifically for them.
Mobile marketing strategies aim to reach individuals who possess smartphones. This could involve enhancing website compatibility for mobile devices, promoting products through applications, delivering personalized shopping offers through SMS, or engaging with customers via WhatsApp.
Discover the significance of mobile marketing strategies for reaching out to customers and explore a plethora of techniques that can be employed in your small business. There is an array of options when it comes to mobile marketing strategies, offering you numerous possibilities.
Mobile Marketing Strategies Importance
Small businesses like yours have incredible marketing opportunities now that 97 percent of the American population owns a smartphone.
By utilizing mobile marketing strategies such as those mentioned below, enhancing customer engagement, expanding outreach to a worldwide audience, strengthening brand loyalty, and delivering meticulously tailored messages to customers can be achieved. Mobile marketing proves to be a budget-friendly approach in attaining these objectives, as it incurs lower costs than advertising on conventional media platforms like TV and radio, while yielding a remarkable return on investment.
In numerous individuals’ lives, mobile devices have emerged as the primary platform, and in 2021, the average American dedicates 4.1 hours daily to their device. With the aid of these devices, small businesses can effortlessly guide customers along their sales and marketing processes.
Mobile Marketing Strategies for Small Businesses
In order to increase traffic to your website, it is essential to develop a comprehensive plan that includes strategies for mobile marketing specifically designed for small businesses.
1. Optimize Your Website for Mobile
According to research, if a website is mobile-friendly, it is more likely to attract 61% of consumers towards making a purchase. By ensuring that your website is optimized for mobile devices, you can enhance the customer experience and boost user engagement. It is also advisable to optimize your mobile pages for search engines such as Google, as they now consider a website’s mobile SEO while determining its rankings on search result pages.
2. Create a Google My Business Listing
By creating a Google My Business listing, you can showcase the location of your business on both Google Maps and search results pages, thereby expanding the reach of your business to a worldwide audience.
Remember to provide details about your products and services, business hours, and other important information that establishes trust and credibility with prospective customers. Creating one of these listings is absolutely free and can be completed in as little as 10 minutes.
3. Invest in Content Marketing
By optimizing your content for search engines using tools like SEMrush and Ahrefs, you can enhance the SEO of your website or blog, making it easily discoverable on mobile devices and offering valuable information to potential customers.
4. Location-Based Marketing
If your small business possesses a mobile app, you have the opportunity to employ location-based marketing strategies such as geofencing to target mobile users in a particular vicinity. Campaign Monitor assists you in constructing campaigns tailored to each subscriber, incorporating personalized subject lines, dynamic content, and send time optimization.
This is particularly beneficial for small businesses with physical stores. Additionally, it can be advantageous for online platforms that provide localized suggestions, such as food delivery or travel services.
More than 80% of marketers claim that implementing location-based marketing results in significant improvements in three important indicators: an 85% expansion of the customer base, an 83% rise in response rates, and an 83% enhancement in customer engagement.
5. Responsive Site Design
You desire your website, mobile advertisements, and promotional materials to possess optimization for mobile devices, surpassing the mere aspect of being mobile friendly.
Only 35% of companies utilize mobile optimization, despite its potential to triple the likelihood of increasing mobile conversion rates to 5% or higher. Responsive design is featured in nearly half of all websites with mobile optimization.
Besides responsive site design, there are several other strategies available to optimize your website. The primary methods for website optimization include utilizing mobile-specific development platforms, incorporating HTML5 into your site, and implementing adaptive design.
6. Social Media Advertisements
Even though email remains the most popular marketing platform, small businesses must prioritize social media as a leading marketing channel.
Although it is advisable to establish a profile on all the leading social media platforms, promoting your business does not necessarily require utilizing all of them. Conduct A/B testing to evaluate the performance of your posts on various platforms.
Most companies prioritize brand awareness as the main objective in their social media strategy, as social media motivates people to make purchases from their preferred brands. In fact, 76% of U.S. consumers have bought something based on a post shared by a brand they adore, showcasing the product.
7. Mobile-Friendly Content
While mobile optimization mainly pertains to the components of your website infrastructure, it should not be confused with being mobile-friendly. The process of consuming content on mobile devices differs from that on a desktop.
To cater to readers who tend to quickly browse through content, ensure your text includes shorter sentences, captivating headings, and suitable media such as impressive images and videos.
Using captions while creating videos can enhance viewer engagement. A significant majority of individuals, precisely 85%, watch Facebook videos without sound. Captions enable effective message delivery, even when the audio is turned off.
8. Voice Search Optimization
As voice-enabled smart devices become more popular in households, the use of voice search is rising among people.
By 2022, more than half of households worldwide are expected to possess a voice-enabled device, indicating a 42% elevation from the current ownership figures. Among individuals lacking such a device, 34% express interest in acquiring one.
Voice search has the capability to boost sales. The primary actions individuals tend to take following a voice search involve contacting a discovered business, navigating through a company’s website, or physically going to a nearby store. All of these actions contribute to generating sales.
9. Text Message Marketing
To begin a successful text message campaign, it is essential to provide individuals with the opportunity to subscribe for future messages. Majority of individuals, around 75%, are comfortable with receiving SMS messages from their favorite companies, and approximately 90% of individuals read those messages within three minutes of receiving them. Consequently, text messages possess extraordinary open rates, with nearly all messages being read by the recipients.
Digital coupons are a highly effective technique in your mobile marketing strategies when it comes to utilizing text messaging. Coupons received through text messages are utilized ten times more frequently compared to coupons sourced from other channels.
10. Videos and GIFs
No longer do you have to spend time reading long messages in your inbox. Nowadays, people prefer entertaining and easily understandable content, making videos and GIFs ideal for enhancing mobile strategies.
Regardless of the duration, almost 75% of individuals have a preference for watching videos to learn about a new product.
Incorporating video into your social media campaigns proves to be a successful strategy for stimulating customer involvement. More than half of consumers are motivated to engage with a brand after viewing a video on social media. This figure is particularly higher among millennials in terms of their engagement levels.
11. Invest in Paid Ads
Although there may be expenses associated with paid advertisements on search engines and social media sites, reaching the right audience with your marketing messages could yield a noteworthy return on investment. For instance, utilizing Facebook Ads can effectively direct online traffic to your website via the world’s most popular social network, as well as assist you in promoting your offerings to a fresh set of potential customers.
12. Use Free Marketing Tools
You can engage in mobile marketing without necessarily spending money. There are numerous free tools available that can assist you with tracking your marketing campaigns, recognizing business patterns and trends, enhancing the customer journey, and making informed decisions about your company’s future. Here are a few free tools you should take into account:
Monitor the performance of your Facebook ad campaigns using Facebook Insights.
Keep tabs on your Google ad campaigns with Google Analytics.
Ubersuggest is a keyword tool that is available for free.
Improve personalization and automate the emails you send to customers using Mailchimp.
13. Use QR Codes
The popularity of QR codes has grown, enabling businesses from various sectors to engage directly with customers through their mobile devices. One option is to advertise in a newspaper with a QR code that grants access to your online store. Alternatively, distribute flyers containing QR codes that automatically call your business number.