Are you ever conscious that the rewards of your content marketing initiatives are meager?
It’s easy to get caught in a rut. Periods of time that may last several weeks or months might elapse without a sensation of any big development taking place. It can be disheartening no matter how extensive your experience is with content marketing.
However, it is indispensable to bear in mind that your attempts may not be failing just because your prompt for action does not lead to a two-fold increase in achievement. Taking the stance that a productive return on investment is not exclusively reliant on the call to action may evoke the reality that you are not stuck in a difficult situation like you originally thought.
Often, experienced experts are able to measure the success of your content material in a numerical way. However, in other instances, the outcome is generated from the perpetual drive that has been constructed over the last few months. Unexpected methods of obtaining results commonly surpass the standard marketing measurements that we routinely rely on.
Having the resolve to put money towards something unusual is all that’s required. After completing that, you can anticipate large increases in your output from content marketing.
1. Become a Hub of Knowledge Through In-Depth Content
When executed properly, in-depth content provides your customers with informative and useful knowledge. It goes deep into a subject and provides the reader with numerous examples, statistics, and research.
If you concentrate on this kind of material, you’re not only likely to keep your current readers, you are also probable to receive new ones.
In this modern age that is populated with quick and easy Bite-sized articles and lists, businesses that produce their content with more depth and detail tend to reap greater rewards.
Outcome: Draw in the patrons of your rivals by offering a more comprehensive understanding.
2. Reach Customers on a Personal Level With Audio
Tons of people listen to podcasts. It has been assessed that around 46 million citizens in the US aged 12 or above tune in to podcast programs monthly, as reported by Maximize Social Business. This format of audio content is widely admired.
I have observed that tuning into a podcast often creates a bond with the podcaster for me.
Contemplate this question: Who do you usually accompany to the gym or take a journey with? A friend. Putting money into material that makes a similar feeling could be the precise solution to intensify your bond.
The Outcome: Create a stronger bond by utilizing audio recordings to build the assurance which propels future buying.
3. Use Video Replies to Deeply Connect 1-on-1
Hat tip to Gary Vaynerchuk for this great tip:
This approach needs only a quick additional effort that takes a few moments. Rather than reply to @mentions with a typical text post on Twitter, utilize the video option. This could be a great opportunity for increasing interaction and getting into making video content in the same time-frame.
4. Don’t Underestimate the Power of Consistency
I often ponder that having a regularly maintained plan is perhaps one of the most impactful elements of every content marketing program. Publishing regularly produces outcomes that will be evident in your business’s financial performance.
A lot of individuals are not giving enough credit to the effectiveness of regularity. Adhering to a timetable can generate outcomes, even though it may appear insignificant.
The outcome of this is that when potential customers are aware of what is to occur, they start expecting your forthcoming actions. When people are keeping an eye on you and have their attention focused on what action you might take, it increases the likelihood that they will end up becoming customers.
5. Implement Content in All Aspects of Business
Marketing has existed before the internet was even invented, but it didn’t begin to be referred to as ‘content marketing’ until afterwards. Regardless of our awareness, content has an effect on each component of a business. Taking this into account, it is obvious that you should make a plan to incorporate it into every sector of your company.
Everything from your slogan to items’ specifications to pamphlets and posts on your website belong to your total content plan. Always be focused and useful in all of your endeavors.
The outcome was a comprehensive, instructive communication for every phase of the sales process.
6. Land More Speaking Engagements With Video
Videos are gaining more support and becoming extremely important in the arena of digital advertising. And it’s time to start taking advantage of it.
Many people feel overwhelmed by the prospect of creating videos. It is possible to employ this to increase conversions, public notice, and participation.
If you are giving any type of presentation in public, consider taking a video of it. Making videos for your YouTube channel is an awesome method to keep it populated, and you can also use that video footage to attain improved roles as a speaker.
The Outcome: Boost your expert status in the industry by delivering speeches in front of large crowds.
7. Expand Your Brand as a Podcast Guest
It is worth mentioning that you can use audio from other sources in addition to creating your own podcast. Reach out to podcast creators and see if they would be interested in featuring you as a guest on their show. It should be noted that a majority of podcasters depend on conducting interviews to ensure the persistence of their broadcast.
If you have been given the opportunity to be interviewed, strive to give the best performance for the watchers of the show. I enjoy making a limited-edition giveaway for my followers. Create a good-looking webpage to promote the giveaway and take this chance to grow your email subscriber list.
The Outcome: Make use of other individuals’ following to access potential customers.
Oh, and pro tip? This one works just as well with webinars.
8. Repurpose Content to Reach Your Audience on Every Medium
Every piece of content that is produced by you can be reformulated for a distinct platform.
Not everyone will read your blog post. Nonetheless, they can take a look at a brief video clip or observe an image presentation. Come up with innovative solutions to reuse your material and connect with different mediums.
The Outcome: Make sure to get your message out to customers through the medium they use, so it won’t be overlooked.
9. Create Awareness Through Familiar Branding
Content isn’t just words on a page. It’s everything you publish, including:
- Written words
- Audio
- Video
- Graphics
It is essential to maintain your branding throughout when you are making use of different media platforms. If you put up posts on multiple platforms, it is beneficial to maintain uniformity. This will create a sense of recognition among viewers. When your company is recognizable, it will stay in people’s memories.
The Outcome: People take note of your company without it being linked to your content outlets.
10. Adopt a unique angle with your content
In this information-saturated age, it’s simple for your point of view to be overlooked if it is similar to that of other people. Distinctiveness is essential for making yourself different from others. What can you do to make sure your content marketing plan reflects the distinctive qualities of your business?
Know Your Audience
Comprehending your target audience and what they anticipate from you is crucial to developing an exceptional content marketing plan. What are their pain points? What kind of information are they looking for?
Find Your Niche
It is essential to discover a special area for your company and capitalize on your strengths. Rather than making an attempt to please everyone, concentrate on what makes you stand out and build your content plan around that. Discovering your area of expertise will enable you to direct your activities more efficiently and create superior material that will appeal to the people you’re aiming to reach.
Be Authentic
Finally, it’s important to be authentic in your approach. It’s easy to see right through phoniness, so don’t try pretending to be someone you’re not. Stay true to your branding and let its brilliance show in your content marketing plan. Be sincere and truthful in your interactions and people will value it.
11. Tap into current trends
Exploring a unique content marketing plan even more, you will see an expanded benefit when you decide to back opinions that are currently popular. People are already discussing and showing preference for these things, so why not take advantage?
Google Trends is a great place to start. This utility enables you to identify just how frequently particular words are sought out on the most widely used internet search engine based on geographic area and how the search interest has fluctuated during certain periods.
Find the most popular trends
- Head to Google Trends
- Select the country whose trends you want to check in the top right corner
Google will exhibit multiple panels that you can investigate to uncover events taking place currently when using Google Trends. The latest development in that country is shown in the Trending section, which highlights the most sought-after searches.
Monitor search trends
To track the interest of a query that you are researching, enter your topic into Google Trends. For instance, there is a sustained demand for “pineapple pizza” which increases moderately between March and August.
To find content marketing ideas relevant to your search, look down to the Related topics and Related queries section. My example indicates that “Stuffed crust pizza” was quite successful with a noteworthy surge of 700%. Maybe I can merge the two and craft a post talking about whether “pineapple topping on a pizza with a stuffed crust” is a good option.
12. Build evergreen content
Search engine optimization has the benefit of creating lingering visibility, unlike advertising and social media. Your content has the capability of continuing to draw in web traffic for a long period of time after it has gone online.
Most of your content marketing plan should center on creating content which will remain relevant and useful for a long time. It is essential that your webpages maintain their relevance and up-to-date information; however, periodically over time you should revise those pages to incorporate any additional or amended details.
To uncover a roster of ongoing content marketing inspirations pertinent to your topic, carry out these steps.
- Open Surfer Content Planner
- Enter your target keyword and country
- Click Create Content Planner
Content Planner will show you a selection of keyword groups classified according to topics that are linked to your core words.
To find out what topics have lasting interest, press on a card and observe the Monthly Search Volume (MSV) statistic.
If the popularity of your keyword phrase is impressive, look it up on Google Trends and modify the date range to begin in 2004. We can use this to note a pattern in order to determine if the enthusiasm is consistent (lasting) or fleeting and short-term. It appears that the topic of “how to cook frozen pizza” has been gaining momentum for a long period of time and thus can be thought of as timeless content.
13. Nurture your email subscribers
Email subscribers fall into one of two categories, right?
Either they’re customers or potential customers. Maintaining a balance between what you give and what you receive in a relationship is a great way to foster that connection. Contemplate having a buddy, who continuously has their hand out requesting something each time you observe them.
Boring, huh? Maybe even annoying!
Give your customers regular offerings to keep them engaged with your company. If your resources are limited, you could provide access to a consultant or maybe offer a personal session to your fans as an alternative to giving away something expensive. They’ll feel seen, and you’ll get all the ideas! Win-win!
You could also generate a periodical newsletter consisting of either every seven days or fortnightly which would contain original research, current industry reports and predictions about impending tendencies to present to your followers. Morning Brew is an enterprise that got its start as a newsletter summarizing business news and recently achieved a valuation of $50 million in 2021.
14. Create original research
A fresh examination which leverages existing data can bolster your business’s reputation as an authority in the business sector. This is also a brilliant opportunity to gain backlinks, as other sites may want to include reference to your research in the material they post.
You can show that your company is at the cutting edge of your sector by researching and conveying the discoveries to your followers and spectators. Doing so will place you ahead of the pack and differentiate your business from others in the field.
Doing your own studies can be lengthy and expensive, yet it is of exceptional benefit for your organization. If you don’t possess the assets necessary to try and carry out an exhaustive, original exploration, look into using accessible data to fabricate minor projects that can still be useful in demonstrating your organization’s reliability.
For instance, our research into finding web search aims got a substantial quantity of inbound links from key authorities in the SEO field.
