Are you tired of constantly witnessing cheerful brands, full of smiles, enthusiastically discussing their recent victorious campaign while you remain on the sidelines, pondering when it will be your chance to also receive engagement?
You can get more attention for your content without waiting for the Facebook algorithm to recognize you. You already possess all the necessary tools. Put on comfortable clothing and give these engagement posts a try on Facebook to become the protagonist of your own marketing plan, uh, strategy.
Facebook engagement post ideas
1. Host a giveaway
Free stuff is enjoyed by everyone. Social media contests of all kinds are excellent for engagement, but giveaways are particularly successful because they require minimal effort to participate. Typically, all you need to do is like and comment on the post. It’s as simple as that.
When tailoring the prize for your Facebook audience, the main focus is to ensure it is something your ideal customer desires, rather than being of exceptionally high value. The mall, in understanding their audience’s affinity for shopping, smartly chooses gift cards as the prize since it accomplishes two goals: attracting a large number of entries and encouraging people to visit the mall.
2. Ask questions
When someone constantly talks about themselves, nobody likes them. By asking questions or engaging in activities like “fill in the blank,” you can also gain important insights into your customers’ desires.
It is important to respond to every comment or answer on your post. This will make your followers feel valued and also double the comment engagement rate on your Facebook post.
Rephrase the text by following a step-by-step approach, without adding or removing information and without overthinking. The response can range from a few paragraphs to a concise single question.
3. Educate or inspire
When you ask questions, your content becomes more focused on your audience rather than yourself. The same is true when you concentrate on teaching or motivating others. However, it’s not entirely selfless, as people enjoy coming across educational content for free on their social media feeds. Sharing a considerable amount of educational content is an age-old strategy to gain trust.
Sales are directly related to trust.
4. Mix up caption lengths
Are short or long captions more likely to receive higher engagement on Facebook? Well… Not proven?
In our ideal post length experiment, it was discovered that longer captions garner more engagement. Nevertheless, separate studies have indicated that captions with less than 19 words have superior performance. In my opinion, there is no definitive answer to this. The extent of your captions undeniably influences your engagement rate, but it ultimately depends on your audience rather than the algorithm.
Are they in a hurry? Make captions brief and focused on achieving immediate results. However, if your followers are interested in learning about complex topics, it might be logical for you to use detailed captions, similar to the British Library’s concise history lessons.
If you are unsure, test out captions of varying lengths and analyze their performance over a span of several weeks to months.
5. Use high-quality visuals
When considering, it is essential to recognize the significance of high-quality visuals, be it in the form of a video, photograph, or graphic.
Creating great-looking media has become easier for everyone. If you need a photo, you can now refer to these 30+ free stock photo sites. And if you need reusable templates, you can get these 50+ free Canva social media templates.
In addition, Hootsuite Composer includes Canva integrated within it, allowing you to rapidly generate high-quality graphics for your posts in a single, convenient location.
6. Try Facebook Live video
If you find creating Reels to be a daunting task, going live on video might seem even more overwhelming. However, it doesn’t have to be intimidating. Although Facebook Live is perfect for conducting interviews, webinars, or special events, you can also make use of it in a more relaxed manner.
Even if you don’t have a compelling reason like an animal shelter posting cute kitten videos, capturing a few minutes of unscripted content can make for a great Facebook Live video. Consider discussing your latest product and inviting viewers to ask questions that you can respond to during the live session.
Remember that the essence of social media is establishing connections. The utilization of live video serves as a potent method for fostering genuine connections. However, if you are unsure of the steps to undertake, fret not. We have provided a comprehensive guide to assist you in successfully going Live on Facebook.
7. Show behind the scenes
Facebook Reels or Live videos are ideal for showcasing behind-the-scenes content. Share a glimpse of your office, cafe, or staff that is relevant to your audience. Just ensure that the content is valuable and useful to them.
8. Always respond to comments
Comments are just as important as the actual post content as they contribute to increasing engagement rate. They serve as content and hold significance for consumers. Almost half (48%) of consumers rely on reading comments on brand social media channels to gain further information about the company. Additionally, 45% believe it is important for brands to respond to their comments.
In addition to catering to your audience, responding to comments on Facebook also increases your engagement rate. Your own replies are included in Facebook’s calculation of engagement, so this is a foolproof method to enhance your engagement.
9. Trending topics
Posting about popular topics that people are discussing is an effective method to enhance reach and engagement. By doing so, it improves the possibility of appearing in feeds and encourages people to actively participate by commenting and sharing the posts.
10. Branded graphics
Creating branded graphics with your company’s logo, fonts, and colors incorporated is a perfect post idea that can be applied to any online platform. These graphics are incredibly versatile, allowing you to share a wide range of content such as quotes, memes, motivational sayings, relevant tips, and more.
You can vary the style of these graphics and use different shades of your brand colors to make them look unique. Additionally, you can incorporate shapes, icons, or illustrations to visually represent the content of your text.
Ensure that you produce branded graphics to share on various social media platforms. Remember to optimize your graphics by adapting them to the optimal image sizes for each platform.
11. Product photos
It may seem obvious, but it is important to share your product photos on your business Facebook post. However, to ensure effective Facebook posts, try to showcase your products in creative ways.
What options are available for presenting your products, with or without someone wearing them? Consider using flatlays, themes that correspond to upcoming holidays, or shots that depict the product’s use or application, among other ideas. Devise attractive methods for sharing your own product photos in order to maximize their appeal, ultimately boosting both engagement and conversion rates.
12. Infographics
Infographics have a reputation for incorporating lengthy data visualizations that can occupy the whole screen, particularly on platforms like Pinterest. However, they can be shared on any social media platform, provided they are appropriately sized.
To assist in educating your audience about industry trends, post your own informative charts and graphs on Facebook.
13. Show your personality
It’s not necessary for your business Facebook Page to be exclusively focused on business activities. In fact, it is highly recommended to display some aspects of your brand’s personality in your posts and captions.
To properly honor this content idea when posting on Facebook, it is important to have established brand voice guidelines. These guidelines will help all individuals responsible for creating social media content for your company understand the appropriate level of personality they can incorporate.
14. Blog posts
Sharing your company’s blog posts on Facebook is a reliable and enduring idea that will always be effective.
There are two main reasons why you should consider sharing your content on social media. Firstly, content marketing holds equal significance to social media marketing, implying that you are likely already producing both forms of content. Secondly, by doing so, you can generate additional clicks to your content on social media, benefiting from the free content you have.
Content and social media go hand in hand.
DigitalMarketer demonstrates how effectively content and social media harmonize in their Facebook post. Emulate their informative approach by disseminating your company’s blog content through various social media platforms – blending it seamlessly with the other engaging ideas found on Facebook.
15. Industry tips
One effective method to boost engagement and reach with your audience is by sharing tips and tricks of the trade. Since they are often seeking additional information, providing as much as possible will enhance their interest.
Consider sharing your own industry tips and tricks. Decide whether to share text-only statuses or create branded graphics or videos to go along with them, something that we should all probably consider from time to time.
16. Discounts and sales
Additionally, if you have any significant sales or discounts available, consider sharing them. This can be particularly exciting if you create time-limited sales or exclusive discounts specifically for your Facebook followers. It’s an excellent method to show appreciation and reward individuals for supporting your Facebook Page.
Discount and sale alert posts are also great ideas for promoting on Facebook because they also convert well.
17. Post at optimal times
It is important to share your Facebook posts when your audience is online and engaged, or else you risk missing out on a significant amount of interaction. This tip is not specifically about the content, but it is still relevant for successful Facebook postings.
With Sprout Social, you have the chance to choose the best times for sending your Facebook content, which allows you to reach a larger audience.
18. Test various posting frequencies
Although there may be general best practices, specific industries may find certain content ideas and tactics to be more effective than others. Therefore, it is advisable to experiment with various posting frequencies to determine what is successful for your business and target audience.
Many media companies realize that they possess sufficient content and need to regularly post on their Facebook Page, typically every hour, while some B2B companies may only share new content once a week. It is recommended to experiment with various frequencies until finding the optimal balance between content creation and audience engagement.
