SEO packages
SEO packages are services that SEO expert agencies and individuals provide on a subscription basis. These packages are usually billed on a monthly basis, but can also be paid at a fixed rate or annually. They include various features aimed at improving the performance of your website on major search engines.
Why are SEO packages important
The internet is filled with numerous sources of information claiming to guide you on achieving your SEO goals. However, mastering SEO can be challenging and the guidelines are frequently updated, despite the possibility of it being a cost-free approach.
The prevalence of avoidable errors with potentially catastrophic consequences is increased by not being cautious. It requires a full-time commitment to stay updated with the most recent advancements. In terms of expenses, it is often wiser to acquire an SEO package instead of assigning the task to an employee.
What types of SEO package are there
SEO packages are available in various forms and sizes, and businesses may use different terminology. Nevertheless, there are three main categories of SEO packages.
Local SEO packages
Local SEO packages are beneficial for businesses that have a physical location, such as retailers, legal services, and location-specific services like cleaners and automobile garages. These packages primarily emphasize improving your Google My Business page, increasing the likelihood of your website appearing in search engine results pages (SERPs) for queries made within your geographic area.
National SEO packages
If your business is competing on a larger scale with rivals from different regions or even globally, a local SEO package will not be very effective. Instead, it would be more beneficial to opt for a national SEO package. With a national SEO package, the focus will be on regularly updating your website’s content with relevant keywords and ensuring its relevance in search results. Additionally, national SEO packages will give more importance to the use of backlinks, which is a significant factor in how Google ranks web pages.
SEO audit packages
By conducting an SEO audit, you will receive a comprehensive assessment of your website, thoroughly examining both its strengths and weaknesses in terms of attracting traffic. This all-inclusive service scrutinizes various aspects including your content, the mobile-friendliness of your site, identification of any harmful backlinks, and the possibility of facing penalties due to algorithm updates. Naturally, undertaking such an extensive analysis will require payment.
Do SEO packages work
When you purchase an SEO package, it is like hiring an SEO agency. It is important to realize that you are paying for their expertise and potential outcomes, but there are no guaranteed results. If an SEO package claims to offer definite rewards, such as appearing on the top page of a Google search, it should be regarded with caution.
By using SEO packages, you can enhance your chances of being successful. Even if there is a team member solely focused on SEO, it can be nearly impossible to stay on top of Google’s ever-changing criteria. Taking a do-it-yourself approach is both time-consuming and potentially outdated. With an SEO package, the majority of difficult tasks will be handled for you.
Even though you have to invest money upfront for an SEO package, it has the potential to save your business money in the long run.
If your website engages in Black Hat SEO, either intentionally or unintentionally, Google’s algorithms may suspect it and you could face severe penalties. As a result, your page ranking will drastically decrease, negatively impacting your website traffic. Ultimately, this can cause significant financial harm to any business.
If you have a clear understanding of what you expect, an SEO package can be a worthwhile investment. It’s essential to note that SEO packages cannot magically transform your business overnight. However, they can significantly contribute to achieving your objectives.
How to identify a good SEO package
If you are interested in investing in an SEO package, pay attention to the following features offered by the provider.
- A clear and distinct strategy for how your SEO goals will be achieved. SEO is a science as much as an art – it should not be discussed in broad, abstract terms
- Distinct understanding of what your business is looking to achieve, and how an SEO package can help you achieve it
- A proven track record of results, ideally from clients within your industry
- Effective and reliable communication
If you come across an SEO package that you believe is suitable for your requirements, request a discussion and presentation with the provider to confirm its compatibility. During this process, it may be necessary to make significant alterations to the content and structure of your website. It is essential to establish a mutual trust with the potential to generate favorable outcomes.
Common SEO package mistakes to avoid
When making the decision to purchase an SEO package, it is important to ensure that the best possible decision is made and common pitfalls in this industry are avoided. Here are some mistakes associated with SEO packages that no business should accept.
- Purchasing from an inexperienced agency without a proven track record
- Purchasing backlinks as part of an SEO package – that’s a strict Google no-no
- Purchasing an outdated package that is beholden to outdated SEO practices
- Purchase a package from a business that does not understand your customer base
- Purchasing a package that promises immediate results. This will likely stem from shortcuts that carry penalties in the longer term
Before purchasing an SEO package, it is essential to have a clear objective in mind. This objective should not be as broad as “generating more traffic” or “improving revenue.” It is important to determine precisely what you want to accomplish with the SEO package and communicate these expectations effectively to the vendor.
Affordable search engine optimization service packages
1. The Hoth
SEO package details:
- On-Page & Off-Page SEO
- Specialize in providing Link-Building Services
- Offers Organic & Local SEO Packages
- Free Initial Consultation
- Live-Chat to ask questions (when signed in)
- White-Label Reporting
Pros
- Fantastic US-based customer service & support
- Proof of providing SEO results with their case studies
- We’ve included a link to our personal case study using their services below.
- Provide a variety of off-page SEO solutions, including links for organic and local seo ranking boosts within the search engines.
Cons
- Limited on-page SEO solutions, particularly technical aspects, unlike competitors such as SEOReseller (which is discussed further below)
Their main focus is on offering a variety of Organic & Local SEO packages that are suitable for both large and small businesses.
The Hoth offers great pricing options since they are frequently utilized by big agencies that intend to resell The Hoth’s products to their own clients. As a result, The Hoth’s pricing is much lower than that of other likely reseller agencies.
To create an account on their site, simply provide your email and additional details, and then schedule a consultation. Furthermore, as mentioned earlier, we utilize their Hoth X service, which encompasses a compilation of their individual offerings, including the following products for our use:
- Hoth LMB – Social media account creation) – We usually have 150+ social accounts be registered to link back to our sites.
- Hoth Foundations – Web 2.0 creation & link-building.
- Hoth Guest Post – Where the company outreaches to other relevant websites with a high Domain Authority, to secure backlink placements on these sites.
- Hoth Blogger – Content is created for your blog. However, we now use UpWork for all our content needs, as we find that we have more control surrounding who’s actually writing the content.
2. SEO Reseller
SEO package details:
- On-Page & Off-Page SEO
- Specialize in providing Low-Cost, White-Label SEO Solutions
- Provides Organic & Local SEO Packages, Web Design, PPC, Link Cleanup
- Initial Consultation/Audit
- Live-Chat to ask questions (when signed in)
- White-Label Reporting
Pros
- Great customer service & support (Open 24 hours / 5-days per week)
- Proof of providing SEO results with their case studies [300% increase in organic traffic in 6 months]
- Provide a wide range of services, including full web design, SEO (organic & local SEO) & PPC packages, content marketing, social media marketing & brand design.
- Best value-for-money link building services
- Plenty of technical SEO solutions, all of which are manually analyzed and evaluated whether or not they’re needed upon consultation with the company.
Cons
- We can’t see a downside to their SEO packages since the company is meticulous in their deliverables.
SEOReseller, a company that was relatively obscure in the search engine optimization industry a few years ago, has successfully become one of the top players in the market. The main factors contributing to their success include the following:
- Their services are priced at white-label / reseller price-points
- They use data-driven methods for building and running campaigns due to the number of agency clients that they have, it means they deal with a diverse range of sites
- Their service providers are unique, being one of the only SEO reseller providers that offer a full package service, including website design, restructuring, organic SEO (technical SEO, content & link-building), local SEO, PPC and more.
3. FATJOE
SEO package details:
- Off-Page & Content Services
- Specialize in providing Link Building & Content Services
- Provides Link Outreach, Local NAP citation building, Media placements, Infographic creation & content marketing services
- Live-Chat to ask questions
- No initial consultation, although they do have live-chat and email contact if you require advice on SEO packages to choose from
- White-Label Reporting
Pros
- Customer support is available via live chat & email
- “75% of emails inquiries are handled and responded to within 1 hour”
- Score a 97% customer satisfaction score from customers, averaging 4.9/5 in their overall ratings.
- 100% money-back guarantee
Cons
- No particular case studies provided by the company to show successful campaigns
- Don’t provide technical or on-page SEO services
FATJOE, an SEO company renowned in the industry, primarily caters to digital marketing agencies by offering off-page SEO services such as blogger outreach, press release distribution, and media placements. These services are provided under a white-label (brandless) arrangement.
In addition to this, FATJOE offers a limited selection of content creation and marketing services which includes content writing, infographic design, and outreach. They have earned a great reputation and are frequently acknowledged by prominent SEO organizations in the industry, such as SMX, Smart Insights, Brighton SEO, Moz, and Pubcon.
Side notes
If you have a website that has never received SEO services before or you suspect there are issues with on-page and technical/structural aspects, then choosing SEO Resellers Affordable SEO packages would be the best choice for you. This option provides both on-page and off-page SEO services at a highly affordable price.
Even though we personally use The Hoth frequently because we enjoy their link-based packages, it is ineffective to purchase links without addressing technical and structural SEO problems. It can be compared to enhancing the performance of a 50bhp car with nitrous oxide; the outcome will not be satisfactory.
