Well, traffic is traffic, right? I’m not sure if this is a good idea for a blog that doesn’t have definite business goals. Imagine I am operating a firm and that I have specified objectives to achieve. As such, there are a few problems with this traffic:
- It’s irrelevant – People who search Google Images for pictures of Jeff Bridges don’t really care what I have to say, about Jeff Bridges or otherwise probably – they just want to look at Jeff Bridges, or maybe they want to find a picture of him to use on their own site. My blog isn’t about Jeff Bridges or movies or acting or celebrities at all.
- It bounces/doesn’t come back – Once visitors get what they came for and realize that I don’t deliver an endless stream of Jeff Bridges pics, they are unlikely to bookmark my site and put it into their regular reading rotation.
People may take advantage of image search to acquire your delightful cat photos and place them on their personal websites. At times, individuals are genuinely searching for data (or items) that can be depicted graphically.
If your website or blog is used for business, it is essential that you consider how you can create a user base that revisits your content. If people locate your website and take the desired action immediately, that is excellent! Have a Hershey’s kiss. The purpose of content marketing is to develop a bond with the prospect, encourage further consideration and possibly make them into a purchaser. You wish to make sure that the majority of your web traffic, even those who are coming to your site after finding you via Google, are applicable to your business.
Bearing that in consideration, these are three strategies that you can use to guarantee your images rank highly in Google Image searches, thus boosting your content marketing traffic.
Think of Google Image Search as an Easy Win
Google Image Search isn’t given nearly as much attention as the regular Google search feature.
We want better rankings.
We need to surpass our competitor to either the second or third spot.
Maximizing tag data and focusing on increasing CTR should be paramount, while pictures tend to be given less consideration.
It would be imprudent to disregard Google Images when it is the second largest search engine throughout the globe.
Every day, millions of people use Google Images, which creates lots of potential for more traffic than what is already seen in highly populated search engine results pages.
It’s also worthwhile to conduct rival analysis using a reverse photo search.
Here are some helpful strategies to employ Google Image Searches to pull in more visitors, increase link building, and more.
1. Develop a Master List of Where Your Competitor Is Guest Blogging
It is clear that guest posting can have a tremendous influence.
Generating recognition for yourself or company is one of the best tactics to apply in order to expand your fan base.
It is highly likely that if an advertiser were to be asked if they would take the chance to make their marketing message heard by 50,000 people on Forbes, they would accept.
Why? Brand building. Thought leadership. Expertise. And a bunch of other buzzwords.
Discovering where your rivals are publishing content is essential for creating a powerful brand strategy.
There is an abundance of blogs on the same subject matter. It would be an inefficient use of time to attempt to focus on each of them.
You want to target the top dogs.
Thankfully, Google’s reverse image search is a lifesaver and can save you from having to search through hundreds of blogs for what you need.
Here’s how it’s done.
Locate a web page where your rival has already done some guest posting. If you can’t locate a headshot of the person you seek, try checking their LinkedIn profile. Chances are they will be employing their professional LinkedIn shot as the same picture for the author details in guest blog articles.
2. Repurpose Blog Content into SlideShares to Dominate Image Results on Semantically-Related Keywords
Using Google Image search is an outstanding way to create more visits to your website.
Google Images has undergone alterations that tend to direct most users to the website where the image originated if they come across something they appreciate.
Thanks for removing the “View Image” button, Google!
Marketers who want to make the most of Google Images’ visitors should be pleased by this announcement. And Google Images packs tons of traffic.
For example, when you have composed multiple blog entries on distinctive PPC approaches, including solitary word advert gatherings or offering procedures, these may in all likelihood result in good outcomes on the hunt system.
But what about Google Image results?
A ton of people turn to them. Ignoring them limits your potential.
One way to deal with this issue is to transform blog articles into SlideShare presentations.
By structuring your presentations so that they are mainly composed of images with lots of contextual information, you can easily rank your visuals on Google for relevant keywords.
3. Reverse Search to Claim Backlinks That You Aren’t Getting
You can figure out where your images appear online with reverse image search. This may allow you to obtain associated links and acknowledgement from places where you might not be getting them, or even from locations that are attributing them improperly.
This scenario is all too common. One website obtains an image from another location and appropriately gives credit. Yet another site appears, retrieves the image from the second site, and acknowledges the second site as the source.
Essentially, the credit you receive ends up being spread out, resulting in fewer backlinks than you expected.
If you’re creating unique images for your material (which is a smart thing to do), this is likely occurring to you presently.
Original content creation and research are the keys to succeeding in content marketing. It is possible for anyone to create a piece of content discussing SEO suggestions in 2018.
But not everyone is producing original content. By means of fresh material, I am referring to research, trials, and figures.
Take Brian Dean of Backlinko.
The amount of people that leave this traffic quickly is relatively low compared to the overall average on the website. To view how many people are seeing your image on Google through Google Analytics, you can go to Traffic Sources and select Referrals, then click on google.com and /imgres.
It is generally simpler to bring in visitors through an image search or a video search than with traditional searching -due to there being fewer contenders, and because these competitors are unlikely to be suitable enhanced. So think of image search as an easy win. If you are strategic with your choices, you can make progress in drawing web visitors through image search shortly. The key is ensuring that the web traffic is pertinent and advantageous. That brings us to our next section.
Create Visual Content that Speaks to Leads
In order to make your content appear in searches based on your SEO key phrases, it is best to begin with them in mind and not include them later as an afterthought. Using the same approach, if you wish to increase visibility on an image search, you should begin by brainstorming suitable keywords.
Using visual components can improve practically any kind of content; certain terms, however, go especially well with visuals. Keywords like “how to” are great for content that involves a lot of images, since it’s simpler to show a process rather than just explain it. (This is why some build-it-yourself furniture comes with instructions that are all diagrams, no language.) How-to keywords are also great for driving highly relevant long-tail traffic, and when you can provide the perfect answer to a question, you increase your chances of converting that visitor to a customer later on.
Use Image File Name and Tags to Your Advantage
Many destinations do not adequately prepare their photographs, whether it be due to indolence or inexperience, which offers you an opportunity to pass them up in the rankings. Our experiments have indicated that utilizing optimized images is beneficial in terms of rising up in the search engine rankings.
Google can’t “read” your images yet (and still no flying cars!), so you need to use the text that surrounds the image to tell Google what the picture is “about.” To optimize your images for Google image search, there are two main elements you need to focus on:
- The image file name – When you save your images, use file names that describe the photo and are optimized for the keyword set you’re targeting. In the “how to dress for a job interview” example above, you might save a picture as “mens-suit-for-job-interview.jpg” – notice that this is readable, descriptive text, compared to some meaningless string of numbers like “IMG0009.jpg”
- The alt attribute – When you code an image into your site, you can use the alt attribute to describe the image in text. If someone’s browser won’t display the image, they’ll see the alt text instead. Google can also crawl the alt text to learn what the image looks like. This is a good place to put one of your keywords – ideally, the keyword will actually describe the image accurately! The HTML might look like this: img src=”mens-suit-for-job-interview.jpg ” alt=”job interview appropriate suit”. Or you can add it via your content management system – here’s what the field looks like in Drupal:
Conclusion
With all the activity happening with SEO and content promotion, it is simple to become confused in the midst of everything.
Do not look at Google Images as a viable method of finding information or ideas to improve your lead generation approach.
Don’t overlook the benefits of the Google Images network; start utilizing it instead of ignoring it.
Do you desire to ascend in the search engine results for images and draw in valuable traffic? How about building more links and brand awareness?
Analyze your rivals by using a reverse picture search to discover additional sites to aim for with guest blogging.
Generate a SlideShare presentation from your blog posts that will ensure higher rankings when doing an Image Search.
Have original images? Reverse search them to make sure you’re getting credit.
Attempt utilizing these imaginative Google Image Search techniques to increase your visits and gain some connections.
