How do you speed up your rank tracking process?
Organizing procedures properly and possessing the appropriate software will make tracking the effectiveness of your website’s rankings in search results simple, plus will award you with numerous helpful data.
Here are four strategies to enhance your rank monitoring approach.
1. Narrow Down The Right Insights: Adjust Position Tracking Settings To Your Particular Needs
The extent to which rankings are monitored relies greatly on the niche and target audience of your website.
Step 1: Discover How Often You Actually Need To Check Keyword Positions
Tend to check your ranks daily? You may be doing extra, unneeded work.
Decrease the time spent on your organic search process by figuring out when to do it so it produces the best outcomes.
In the majority of circumstances, you can make use of the same ranking position information for a few weeks.
Rather than observing the rank for your website every day, accumulate changes over a period of time in order to figure out the average position of your page.
How often should I check the positioning of my keywords?
Being in a situation where there is a lot of competition requires one to be vigilant with keyword rankings, meaning that they must be monitored daily or at the ready for frequent re-examination.
As an example, a website for a coffee shop can quickly detect the appearance of new shops in the area.
Examining on a regular basis will be beneficial when handling promotional efforts where timing is of the essence.
SE Ranking’s Rank Tracker provides an option to check ranking information at any desired time. The amount of keywords monitored is determined by the membership package you have.
Step 2: Discover If You Truly Need To Track Multiple Search Engines & Locations
Having just a list of keywords is insufficient for successful positioning monitoring.
It is essential to identify which search engines, machines, and places to monitor.
Accurately target a specific city when doing Google rankings optimization.
If your enterprise is directed towards multiple locations, such as an assemblage of beauty parlors or laundries, be sure to configure your ranking monitoring instrument to include all of these locations within the same website undertaking.
Step 3: Track Your Languages Separately To Reduce Clutter
The same goes for languages.
If you possess a website that speaks multiple languages, it is most logical to have different keywords and keep track of each language separately.
In some cases, it might be necessary to change the combination of location and language in order to verify something.
Putting It All Together
Take into consideration what is best for your business when determining what frequency to use for your ranking evaluation.
The cost of the SEO tool you opt for is largely based on the amount of money put into rank tracking, so it is wise to be judicious when monitoring positions and only do so when it is critical to do so. This way, you will get the best value from your subscription.
Look into how SEO tools enable you to manage these various settings.
With SE Ranking, you have access to rankings on five search engines, gadgets, places, and languages all at no extra charge.
2. Make It Easy To Visualize Your SEO Progress: Organize Keyword Data With Groups, Tags & Notes
Work on large-scale websites?
Do you have a large, intricate framework, such as an ecommerce platform with numerous product divisions and subsections?
You and your team can simplify the process by using filtering and classifying keywords to get to your ranking information more quickly.
The Best Way To Organize Keyword Data
Group added queries by different criteria such as:
- Search intent.
- Product features.
This will make your ranking checks more informative.
Now, you will be able to see which aspects of your web page are effective, and which ones need extra effort.
Benefits Of Organizing Keyword Data
Once you organize your data, you’ll be able to:
- See ranking data more efficiently.
- Improve the site structure and the content on its pages based on analyzing keyword positions across different groups.
- Track keyword ranking factors more efficiently.
SE Ranking’s Rank Tracker permits custom keyword collections to be made and classifications to be assigned to individual searches or groups.
Right now, you can compare tags with groups to get an even more precise understanding of your rankings.
3. Make It Easier To Correlate Rank Changes: Visibly Take SEO Metrics Into Consideration
For achieving success, it is essential to pay attention to a variety of SEO measurements.
Exploring SEO metrics in relation to each other can help identify the issues that are preventing your web pages from reaching their highest potential.
Use the following metrics to get more details on organic and paid traffic potential and search presence:
- Search visibility.
- Traffic forecast.
- Average ad price.
Simplify your process by having the details alongside your scorecard.
Time-wasting can be avoided by not going through multiple webpages and manually gathering information when you can minimize the hours and better your efficiency.
For instance, utilizing a program such as SE Ranking, you are capable of tracking both your and your competitors’ visibility in different search engine results pages (SERP) elements.
Many queries with numerous entries have various SERP components which may appear at the top of the ten listings or included in the top ten.
It is essential for you to figure out if the capabilities you are looking for are available for your queries and if the pages you have been working with have taken on any of them.
Let’s say your website is promoting different products.
Pictures and shopping outcomes that could captivate the focus of searchers can be found on its pages.
4. Set Up New, High-Impact Monthly Tasks: Track Competitor Rankings Along With Yours
Understanding the rankings of your competitors on the SERP is an essential part of grasping how well your business is doing in comparison.
In order to avoid being uninformed, review and analyze the standings of other websites.
How To Discover Who Is Stealing Focus In The Search
Track the progress of different companies within the industry and observe any changes in their rankings for certain searches. Pay attention to how they are improving or deteriorating over time.
Check out the webpages of your competition to see how they have optimized their content. Observe how they approach the creative elements of their work if it interests you.
Make those changes to get higher on the SERP.
The best rank tracking tools
#1 – SE Ranking
In our view, SE Ranking is the ideal ranking tracker for the majority of users. This platform is an all-encompassing system that features a strong rank monitoring instrument. This product is reasonably priced and offers tools for working together, the option of branding, and various payment plans.
SE Ranking’s Keyword Position Checker tool provides users with the ability to monitor their rank in different locations and search engines, including Google, Yahoo, Bing, and even YouTube.
It is possible to view data either from desktop or mobile results individually to determine one’s rankings among different devices.
In addition to observing your position on search engine returns, SE Ranking provides a method for tracking maps results, paid advert spaces, video clips, and embedded data.
You can monitor your keywords and up to 20 of your competitors to have a good watch on the rivalry.
Pros and cons
|Accurate data||Complicated pricing system|
|Track maps, SERP features, organic search engine rankings, and more||Feels a little ‘bloated’ with features|
|All-in-one SEO suite|
SE Ranking uses a flexible pricing system. The price of plans begins at $23.52 a month, however you would need to utilize the pricing calculator available on the site to compute the cost based on your exclusive requirements.
#2 – Semrush
Semrush is an enterprise-level, all-in-one marketing platform. This package provides an array of resources necessary for managing sophisticated SEO activities, making it the top selection for SEO experts, sizable squads, and large businesses.
No doubt, Semrush is recognized as a leader in the SEO Software-as-a-Service field. This product provides an amazing list of features and possesses some of the most sophisticated equipment that can be found everywhere.
This includes a fantastic set of SERP tracking tools. This feature enables you to monitor any keyword or website on search engines such as Google and Baidu. This advantageous information can be employed to note the development of your campaign and identify any potential content overlap issues.
It’s possible to keep an eye on the inconsistency of Google and Baidu’s SERP by observing how positions of organic search positions change, and be aware of the indicators that could suggest a major alteration has been made to the ranking system. Receive valuable information regarding rivals and identify websites with the highest rate of organic and paid visibility.
Pros and cons
|Complete digital marketing toolkit||Expensive|
|Accurate and reliable data|
|Daily ranking data updates|
Plans start from $119.95/month (or $99.95/month billed annually).
You have the option of beginning with a no cost account or a complimentary trial.
Read our Semrush review .
#3 – Nightwatch
Nightwatch is evaluated as one of the top rank tracking software applications available. The testing performed demonstrated that the information given is extremely precise and dependable, especially concerning local classification details.
Nightwatch excels when it comes to local rank tracking. This rank tracker is not like most others as it acquires its info from more than just the nearest Google Data Center. Instead of offering access to just one data center, this allows you to access all of Google’s global data centers.
What does this mean? You can follow your keyword positions in precise geographical locations around the planet, with a total of more than 100,000 places. The significance of this is that Google usually customizes the search results it shows its users according to their exact locality.
Utilizing this example, suppose you manage a deluxe hair salon located in Los Angeles and you are aiming to rank your brand name as well as keywords such as “hairdressers in LA.”
You only care about the ranking of your business in Los Angeles when someone does a lookup on a specific set of queries from New York.
You just need to enter your zip code or exact location into your Nightwatch tracking settings. You can now view precisely what people searching for relevant keywords in Los Angeles will come across.
Pros and cons
|Advanced custom segments feature||Dashboard can feel cluttered|
|Incredibly accurate data||No free plan|
|Ideal for local businesses|
|Includes other SEO tools|
Nightwatch plans start from $32/month billed annually. The system lists 500 keywords per day, monitors the progress of 50 websites and keeps tabs on 5 competing operations. Higher-priced plans are available.
Test it with a two week free trial.
#4 – Serpstat
Serpstat is an innovative tool designed to help you increase the success of your business by hacking into the market and providing a complete search engine optimization platform. This product presents a wonderful combination of features and affordability at an excellent cost.
Serpstat includes a multitude of resources for its users; the platform delivers over 30 unique tools. It’s not only a tool to monitor rankings, but also an inspector of sites, a keyword investigator, and a link verifier.
This internal program permits you to examine your global and local standings in both Google and Yandex search engines for any website. You can monitor your rankings for paid and natural keywords, generate automatic rank reports, assess the percentage of keywords you are dominating, classify keywords by topic tags, and do much more.
We particularly appreciated utilizing Serpstat’s auditing tool in addition to the rank tracking function. An exhaustive, professional analysis of the whole website is done which uncovers essential SEO knowledge. It is possible to recognize potential problems that can influence your SEO results quickly, and take corrective steps.
Pros and cons
|30+ SEO tools||Not very beginner-friendly (higher learning curve)|
|Organic and paid rank tracking|
|Excellent site auditing and keyword research tools|
|Good value for money|
Anyone can join Serpstat for no charge and receive daily allocated access. To gain access to further credits and capabilities, you can upgrade to a paid subscription which starts at $45 monthly.
#5 – Mangools
Mangools is a collection of beginner-friendly SEO tools. SERPWatcher, the rank monitor of theirs, is one of the dependable and user friendly ones that we have noticed.
SERPWatcher strives for simplicity and provides all the required data for gauging the possible organic traffic for a website, minus the usual hassles. It isn’t as difficult to use as other ranking monitoring applications and displays clear information in an organized manner.
This product is designed especially for individuals who are inexperienced and disregards complex settings and figures so users can concentrate on the important stuff. Mangools created the Performance Index to enable you to instantly gain insight into the performance of your website in search engine results pages. The metric gives an immediate look into the data to show you precisely how your site is behaving.
SERPWatcher keeps you abreast of your organic keyword rankings on a daily basis, enabling you to monitor changes in your position each day. If your rank is altered significantly, you will be notified by a notification through email. You are able to acquire highly accurate standing tracking info for more than 50,000 locations, both on mobile devices and computer screens.
Pros and cons
|Easy to use||Not as advanced as some other rank tracking software|
|Local rank tracking|
Mangools offers several paid plans starting from $29.90/month. A 10-day free trial is available.