Why local SEO is important
Regardless of the number of locations you operate from, it is crucial to have a strong local search presence in order to generate more leads and conversions for your business. Therefore, incorporating local SEO into your overall SEO strategy is vital. The SEO tools mentioned in this article all share a common goal, which is to optimize your website’s local search rankings.
To effectively evaluate the following tools or fully understand their functions, it is crucial to possess fundamental knowledge regarding local SEO. Additionally, comprehending the distinctions between local SEO and traditional SEO is significant. Now, let us return to the primary subject, which involves enhancing your local SEO with dependable local SEO tools. The tools mentioned herein can assist in the management, monitoring, and enhancement of your local SEO endeavors.
Best local SEO tools
1. BrightLocal
BrightLocal, an all-in-one reporting platform for Local SEO, was established in 2009 by Ed Eliot and Myles Anderson. Over 10,000 top brands, local businesses, and agencies worldwide utilize their local SEO services.
BrightLocal offers a variety of local SEO features, which encompass:
- Audit citation and NAP: Locate and monitor existing citations across thousands of sites.
- Audit google my business (GMB): Get a fast, detailed audit of any GMB listing.
- White-label reporting: Easy to use client reporting system through a customizable dashboard.
- Track search rankings: Track hundreds of keywords across Google, Bing, and Yahoo.
- Clean-up and build citations: BrightLocal’s team manually fixes and builds citations on over 1400+ sites.
- Monitor online reviews: Monitor reviews across 20 sites including Facebook, GMB, Yelp, Tripadvisor, and Foursquare.
- Generate SEO reports: Generate easy-to-read SEO reports.
BrightLocal provides pricing options that begin at $29 per month, allowing users to monitor their business in three different locations. They also offer a complimentary 14-day trial period for users to try out some of the essential features. To obtain a comprehensive understanding of the different plans available, it is recommended to refer to BrightLocal’s pricing page.
The price begins at $29 per month.
2. Moz local
Moz Local, which is developed by Moz, is considered the most well-known local SEO tool in this list due to the reputation the company has established in the field of search over the past ten years.
When utilized correctly, Moz Local can enhance the visibility of your business within the local community and guarantee accurate, uniform, and prominent business listings across the internet, thereby amplifying your local SEO strategy.
Moz Local assists with various tasks, including submitting your business’s precise location data to all the key data aggregators and online directories. Additionally, it aids in resolving duplicate business listings and simplifies the process of updating your business listings.
When you sign up for Moz Local, you will receive access to some of its key features.
- Local listings dashboard: Manage, track, and optimize your online listings and gain key insights into their health and performance.
- Instant directory and aggregator submission: Moz Local distributes your listing information in real-time to the key directories and essential data aggregators.
- Google my business sync: Moz Local enables you to claim your Google My Business (GMB) listing and sync any changes to your GMB profile.
- Real-time update distribution: When you update basic or enhanced listing data, Moz Local automatically sends out that information across the Local Search ecosystem.
- Distribution reporting: Quickly assess the effectiveness of your published listings over time. Reported metrics include Average Score, Listing Reach, and Listing Accuracy. In addition to this, you’ll receive automated tracking PDF reports with weekly insights.
- Review monitoring: Monitor the latest reviews and ratings of your business on the most popular sites from one place.
- Review management for google: In addition to viewing and reporting on all reviews, Moz Local enables you to respond to Google reviews directly.
When it comes to pricing, Moz Local is more affordable than other tools on the list. The cost can range from $14 to $33 per month, depending on what you need. For a complete list of features available in all three local SEO packages, visit Moz Local’s pricing page.
The price starts at $14 per month when considering it step by step.
3. Whitespark
WhiteSpark is a comprehensive local SEO tool designed to assist businesses in enhancing their local SEO visibility. Its range of services encompasses the generation and administration of citations, the creation and optimization of Google My Business listings, the assessment of local SEO rankings, reputation management, and the provision of local SEO audits and reporting.
Citations, also known as NAP (Name, Address, Phone number), are references to a business’s details, such as its name, address, and phone number, on other websites. Maintaining precise and consistent citations can enhance a business’s prominence in local search outcomes.
The audit and reporting tool offered by WhiteSpark enables businesses to pinpoint areas in which they can enhance their local SEO. For instance, the tool can detect any missing or inaccurate citations and provide recommendations on how to rectify them.
One of the features of WhiteSpark is that it provides insights on how to improve on-page optimization and content, as well as identifying technical issues such as site speed and mobile-friendliness. Additionally, it recommends ways to obtain more reviews.
- Businesses can build backlinks and improve their visibility in search results and drive more traffic to their website.
- Businesses can create and optimize their Google My Business listings through this tool.
- It Identifies the best keywords to target in the local SEO efforts to improve the visibility in search results.
- Helps to get more customer reviews to build trust with potential customers.
- It finds missing or incorrect citations and provides suggestions for how to fix them.
- It helps businesses generate citations on relevant websites and ensure that their business information is accurate and consistent across all citations.
4. Synup
Synup offers businesses a convenient way to enhance their online visibility and expand their reach in local search results. By offering a comprehensive platform for managing and optimizing online listings, Synup ensures that businesses can effortlessly connect with customers online and improve their chances of being discovered.
Synup aids businesses in improving their local SEO efforts through a collection of tools that enable them to effectively handle and enhance their listings on different directories and platforms.
Synup is a tool that allows businesses to update their business information, such as address, phone number, and hours of operation. It also enables businesses to add photos, videos, and customer reviews. Additionally, Synup helps businesses track and enhance their local citations, which refer to mentions of their business name, address, and phone number on other websites.
- AI-assisted content idea generator to help your business to grow on social media.
- Analytics and reporting features that help you to track your online visibility and performance across different platforms.
- Local citation service to claim, verify, and optimize the listings.
- It allows users to integrate its platform with other business systems, such as CRM and marketing automation tools.
- Helps to take a closer look at online customer reviews and consistently monitor user engagement.
- Easy tracking of marketing performance with clear insights on website visits, phone calls, and business ranking.
Price: You can contact vendor directly for detailed pricing information.
5. GeoRanker
GeoRanker is a beneficial tool for businesses aiming to enhance their local SEO endeavors and boost their online presence in particular geographic areas.
Over 20,000 businesses, including booking.com, are currently utilizing this tool to enhance their local visibility. The purpose of this tool is to assist businesses and organizations in optimizing their websites, social media profiles, and other online assets to achieve better rankings in search results.
The local SEO tool is beneficial because it offers businesses a comprehensive evaluation of their rankings in local search and valuable guidance on enhancing their visibility in local search results.
GeoRanker provides businesses with detailed information about their competitors and their rankings in local search results, allowing businesses to identify opportunities for improving their own SEO efforts. Key characteristics of GeoRanker include:
- You can find and create local citations to help boost your visibility in local search results.
- It helps you to identify the most relevant keywords for the local market.
- Provides data on search volume, competition, and suggested keywords.
- It identifies which websites are linking to your website, and provides data on the quality and relevance of those links to help identify opportunities for improvement.
- Helps you to understand how your competitors are performing in local search results and provides data on their online presence and marketing strategies.
- Allows you to optimize your website, create high-quality local citations, and build relevant backlinks to help you rank higher.
