Why choosing the best email marketing service is important
According to marketing statistics, small businesses find email marketing to be a highly cost-effective strategy with an average ROI of 4400 percent in the United States.
If you are not convinced about email marketing, consider these six reasons why building an email list is crucial in today’s context. This is because email marketing is easily manageable, provides complete control, and enables you to establish direct contact with your customers.
In order to comprehend, it is crucial to realize that the level of achievement you attain in email marketing primarily hinges on the email marketing software you select, as it is in charge of ensuring the actual delivery of your emails.
If you are not cautious, you will pay a significantly higher amount for a reduced number of marketing features and experience poor email deliverability rates, resulting in further monetary loss.
What to look for in a good email marketing tool
Marketing automation, also referred to as the ability to easily send bulk emails that are personalized and targeted without significant effort, is a crucial feature of a quality email marketing service. Additionally, it should offer an intuitive user interface, preferably a drag-and-drop editor, to create captivating email newsletters.
In addition to the above, your email marketing service should ensure that it is effortless to handle your contact list, categorize users into groups, and monitor the effectiveness of your email marketing campaigns. The crucial aspect is that a reliable email service provider prevents your email campaigns from being classified as spam.
With that being stated, let’s examine a few of the most well-liked email marketing service providers and compare them.
1. Constant contact
Constant Contact is a worldwide email marketing service that is currently one of the largest and quickest growing options available. It is recognized for being the most user-friendly and beginner-friendly service for email marketing. With Constant Contact, you have the ability to effortlessly handle various aspects such as email lists, contacts, email templates, marketing calendar, and additional features.
Every account provides unlimited emails, simple tracking and reporting, integrated social media sharing tools, a free image library, list segmentation, integration with Facebook ads, and a strong eCommerce integration for Shopify stores.
Constant Contact offers a range of powerful features with their Email Plus accounts, including email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing. These features enable users to send targeted emails and optimize their open rates. Moreover, Constant Contact provides exceptional customer support options such as live chat, phone calls, email assistance, community support, and access to a wide variety of helpful resources.
Constant Contact is rated as the top email marketing service for small businesses and startups because, in addition to online training, they also provide in-person live seminars throughout the United States. These seminars enable small business owners to swiftly grasp the fundamentals of email marketing and effectively utilize it to enhance their business growth.
2. Brevo (Formerly Sendinblue)
Brevo, which used to be called Sendinblue, offers a comprehensive software solution for businesses that combines SMS and email marketing. As one of the rapidly expanding email marketing platforms in Europe, Brevo provides a user-friendly platform with exceptional features for crafting attractive and captivating emails. Even those new to email marketing can easily create emails using their straightforward drag and drop email editor.
Brevo provides marketing automation tools that are easy to use. These tools enable you to send transactional emails, create automatic follow-up email workflows, and segment users. Additionally, Brevo’s AI algorithms select the optimal time to send bulk emails, ensuring optimal email deliverability.
Brevo provides a free email marketing plan that allows unlimited contacts. This free plan permits sending up to 300 emails per day, but all emails will bear their branding. Starting at $25 per month, their paid plans commence with Lite. Additionally, you have the option to include SMS to your account, but the pricing will depend on your specific sending needs.
Recently, they have made improvements to their premium plan by adding more advanced features such as a landing page builder, live chat, sales CRM, and integration with Facebook ads. As a result, users now receive increased value for the same price.
Brevo provides a distinct SMTP bulk email marketing service that can be utilized to generate automated or transactional emails from your WordPress site. While this service is not essential for email marketing campaigns, it can be advantageous to have if you manage a sizable website and desire automatic real-time content-based emails.
3. Campaigner
If you give Campaigner a try, you can increase sales and revenue, influence your audience’s customer journeys, and expand your marketing channels while protecting your business’s reputation.
With Campaigner, you can effortlessly create attractive emails using templates that can be customized to your liking, as well as send personalized messages that provide genuine value to your customers. Additionally, its email automation feature enables you to design individual customer journeys that effectively increase conversions.
Campaigner’s Reputation Defender feature ensures that your list remains healthy, by detecting errors before emails are sent and by assisting you in identifying potentially harmful contacts that could harm your reputation. Furthermore, if you are considering exploring other marketing platforms, Campaigner also provides Campaigner SMS, a marketing automation service that allows you to develop workflows.
Campaigner offers a free trial period that lasts for 30 days, allowing you to try out all of its more than 60 advanced features and see how it can enhance your marketing strategy.
4. SMTP
SMTP is one of the few service providers that achieve consistently amazing results in email deliverability. Its high delivery rates have placed it among the industry leaders, and as a result, over 100,000 businesses worldwide have chosen SMTP for their email delivery needs in the past two decades.
SMTP is a company that specializes in email marketing software and operates as part of Ziff Davis, Inc., a prominent digital media company. Throughout its existence, SMTP has developed a highly regarded status due to its reliable and flexible infrastructure, which guarantees that servers are not listed on any blacklists and emails reach subscribers’ inboxes without any issues.
SMTP provides detailed reporting, email relay API, and reliable support from an in-house team of experts to all its clients. Additional offerings include Reputation Defender, dedicated IP, and on-demand statistics aggregation. Contented clients have expressed notable enhancements in deliverability, brand engagement, and customer retention.
SMTP offers a variety of plans suited to businesses of all sizes and types, covering small startups to large enterprises. With prices starting at $25 per month, the plans include 50,000 emails and all necessary features. Growing businesses can avail the option to send up to 500,000 emails per month by paying a monthly fee of $300.
5. Omnisend
If you are a small business in the eCommerce niche, Omnisend is worth considering.
With over 70,000 eCommerce brands trusting and loving it, this platform provides a range of user-friendly marketing tools for eCommerce. These tools consist of powerful email marketing features, making them particularly suitable for visual-focused email campaigns. Furthermore, they offer a vast library of templates, all of which can be easily customized using their drag-and-drop content editor.
By utilizing segmentation and optimization features such as A/B testing, you can ensure that your meticulously crafted email receives the open rate it deserves. By leveraging the profile data and shopping history of your customers, you can create audience segments that have the potential to boost your conversion rates up to 60%.
In order to evaluate the effectiveness of your email campaigns, accurate sales tracking and attribution are provided. Their advanced reporting enables you to gain a clearer understanding of how subscribers are interacting with your emails and determine the most effective strategies for upcoming campaigns.
6. Convertkit
By offering unlimited landing page templates and forms, as well as the ability to manage up to 1,000 subscribers, it allows you to begin growing your audience with valuable features.
The cost of paid plans varies based on the number of subscribers, ranging from $9 to over $25.
Convertkit offers the ability to create and execute email campaigns with fluidity and flexibility. It provides excellent performance and increased productivity, and its automation feature can be utilized to save time. Additionally, it simplifies the creation of a customer funnel and is user-friendly, powerful, and functional. Moreover, its cost is comparatively more affordable than other software options.
Instead of needing coding and HTML skills like traditional email marketing platforms, ConvertKit offers a user-friendly experience for creating effective emails. It allows you to simply drag and drop elements to design professional emails that yield conversions. Additionally, ConvertKit includes an automation feature to easily visualize the entire structure of your marketing funnel.
7. GetResponse
GetResponse is a user-friendly email marketing platform suitable for small and medium-sized businesses as well as newly established businesses. In addition, renowned companies such as Ikea and Unicef utilize GetResponse for effortlessly generating impactful and straightforward emails within a single comprehensive tool.
The service is characterized as being cost-effective and user-friendly. It provides a variety of features and integrations, along with comprehensive statistics. The drawback lies in the underdeveloped automation processes.
The additional option to use GetResponse for other marketing needs you may have is what makes it a fantastic email marketing service to invest in. These needs include, but are not limited to, landing page creation and optimization, conversion funnels, and marketing automation.
8. ActiveCampaign
Small businesses and startups have the option to choose ActiveCampaign, a cost-effective Email Marketing platform that is user-friendly and offers various specialized features for SMEs.
Active Campaign has a CRM system that allows for the management of leads, leading to the automatic organization of sales and marketing. The platform’s process automation is an advantage, offering innovative and informative reports that provide insights into the effectiveness of email marketing efforts.
ActiveCampaign is a remarkable email marketing service to consider due to its effective filtration of the customer experience acquisition process. By sorting potential users based on industry, product, and role on the platform’s official website, the service enables complete customization of your email marketing needs depending on your identity and objectives.
