What are Google Trends?
An effective way to target your content to consumer needs is to figure out what they are searching for in relation to your business niche. Google Trends does just that! It is called Google Trends.
businesses can use Google Trends to compare the relative popularity (based on data from Google) of different terms, or to compare the relative popularity of different locations The data is typically organized according to two criteria – interest over time and region. The data is organized from most popular to least popular.
Google Trends can be used to identify the topics that users are most interested in so that content can be created around those topics. Here are 7 ways to use the tool to help you grow your business, as well as a few other important recommendations.
How to Use Google Trends to Plan Content
Content that is not well written or optimized will not be ranked highly in search engines. The reason digital content has to be a mix of quality and technical skills is because that is what readers want.
The best-performing content always starts with research! You can’t have a successful website without doing your research first. This means looking at popular and difficult keywords, seeing what topics are trending, checking out what your competitors are doing, and making sure your content is high quality and unique.
Research is about half of what makes an article rank well. The other half is execution. Investing in quality content is important, but businesses need to spend time on keyword research and content strategy to avoid needing content overhauls later.
Google search trends can give you a great overview of what kinds of things people are looking for, so you can produce content that answers both their informational and commercial needs. You can create content that will reach audiences with information they are looking for by analyzing topical popularity, seasonal trends, and which services and products are in demand!
Google Trends is a great way to see what topics are being searched for the most. This can help you plan your content strategy by creating content around popular topics.
How To Use Google Trends Effectively for Marketing and Growing Your Business
Social Media
Google Trends is a useful tool for more than just planning SEO content. You can use it in other interesting ways to help your business grow. The platform is great for other forms of content marketing, especially social media.
When you know what kind of content your target audience likes to consume, you can create social media content that is more engaging to them. Google Trends can help you come up with content ideas and suggest hashtags that will help get your content seen by people who are interested in it.
A good way to market products is to explore which brands are most commonly associated with your top keywords. To improve your product service or delivery, study your competitors to see what type of products consumers buy from them.
If you want to make money from social media, you need to focus on topics that your target audience is interested in. By doing this, you can create a loyal community that you can then monetize.
Product and Service Development
If you know what products or services your audience likes, you can adjust your offer to fit their needs and wants. You should study your product in detail to see how it compares to what your top competitors in the industry are offering. Try to discover what makes your product unique and special. Do they have unique features? Do they have free shipping? Are they easier to use and receive benefits from?
Google product search trends can be used to show which products in your niche are the most popular and desired. This knowledge can help you understand where your own product or serving offerings might not be meeting customer expectations and what you can do to update your delivery.
This text is saying that the Google Trends tool can be useful for business owners who want to identify which trends are becoming more popular so that they can make plans accordingly. Understanding how consumers behave and what they are trying to accomplish when they purchase something is key to having a successful business. This includes knowing what kinds of trends are popular in different areas.
Creative Ways to Grow Your Business with Google Trends
To maximize the benefits of Google Trends, you have to be creative in how you use it to plan your content. Google Trends can help you decide which keywords to target, what topic clusters to focus on, when seasonal trends are happening, what content is good for hosting affiliate links and strong calls to action, what topics make good pillar and evergreen content, and what content you can use to get more local visibility.
Aside from allowing you to plan your content in great detail, Google Trends can also be used to plan product or service launches, or to get ideas for new business opportunities. This text provides information about consumer trends and decision-making processes. Most big companies pay enormous sums of money to social media giants for insights into their customers. However, there are free, data-privacy abiding tools that can provide similar insights.
By using Google Trends, you can figure out the best ways to strategize, write, and publish your content so that you get the most value for your work.
1. Keyword Research
You can conduct free keyword research on Google Trends by entering a specific search term in the search box on the homepage.
This text tells us that the default setting on this program is to search for the most popular keywords on Google. However, you have the option to change the setting to search for data on YouTube instead.
The Google Trends tool will show you how popular a given search term was over the course of the past year. The date range can be expanded to view a longer time period.
Looking at data from the past two or three years can help you see if there are any real trends, versus just fads.
The keyword research feature allows you to see which keywords are increasing or decreasing in popularity.
2. Finding Related Keywords
Google Trends unique selling point is its ability to suggest related keywords that are currently growing in popularity.
This feature allows you to identify more relevant keywords based on your core search term.
If you type a search term into the site’s homepage, it will return a list of keywords it considers to be closely related to your search.
Google Trends can show you which keywords are being searched for the most, as well as the percentage increase in searches for each keyword.
And it will also add a colored arrow next to the new word to identify the change. The search volume for a given keyword is sometimes replaced with the word “Breakout.” This is indicated by a colored arrow next to the new word.
3. Discover Related Topics
If you’re looking for ideas for new content, Google Trends can help you discover related topics that are being searched for.
Near the Related Queries section, there is another table called Related Topics.
The table below provides broad insights into what topics people are searching for instead of showing specific search terms.
You will still need to focus on specific keywords for every topic you choose to write about, but these recommendations can help you find new and trending ideas for future content.
4. Start Big & Whittle Down
A great way to start big?
Enter a major keyword related to your topic, then press enter.
From there, Google Trends invites you to drill down in the following ways:
- Using Worldwide helps you target a specific market geographically. For example, you’ll see the word “umbrella” peak at different times across different hemispheres.
- Time selection ranges from “2004 – present,” all the way down to the “past 4 hours.”
- Pro tip: Use multiple time selections to get an idea of the long-term trends vs. the short-term trends. More on that later.
- Filtering by category is essential. At least if you’re running a search on “Celtic Thunder” and don’t want to read about Irish weather patterns.
- Web Search Type (including web, image, news, Google Shopping, and YouTube) is another vital category, but more on that in item #3.
5. Context, Context, Context
Google Trends works in a highly relativistic fashion.
The results for the keywords you entered are not compared to the overall popularity of all trends, but to the previous heights of those keywords.
Before the COVID-19 pandemic, “Caribbean cruise” was a popular search term.
The takeaway: never ignore context.
Before you believe you’ve discovered an insight, check to see if you might be biased.
Other ways of adding context include:
- Using the + Compare tool to add new keywords.
- Filter by country or category.
- Web searches.
6. Get More Advanced with Specific Search Options
You can find new keyword ideas and take business away from your competitors by using “related queries” and other specific search options.
Here’s how.
You’ll notice five options – many of which even frequent Google Trend users don’t always use:
- Web search (Default).
- Image Search.
- News Search.
- Google Shopping.
- YouTube Search.
Every click on the ad will produce results from various sections of your potential customers.
7. Target by Location
When you use Google Trends, you can focus on just keywords, or you can look at other factors.
If you want the best results, you need to use location as one of the factors.
By monitoring local keyword trends, you can identify which regions and subregions would benefit from your products or services. This allows you to focus your SEO strategy for maximum effect.
8. Trend Predictions
It is very easy to find out what is trending on Google by looking at Google Trends. You can see what is popular by looking at the things that have been talked about a lot already.
The problem?
Every other marketer is using the same data.
If you want to get a deeper understanding of something, try using the available data to predict what will happen in the future.
In order to be ahead of the trends, you need to constantly be aware of seasonal and local trends.
With the help of Google Trends, you can find popular topics that people are interested in right now and create content about them before anyone else does.
Not too long ago, “newsjacking” was a great way to take advantage of current popular stories. You can use Google Trends to find out which news stories are trending on any given day.
9. Use Long-Tail Key Phrases to Inspire Content
To rank at the top of Google search results for a long-tail variation of a trophy phrase, you’ll need to focus your SEO efforts on that particular phrase.
Next, let’s pretend you’re writing a music blog and you want to use an upcoming event- like the Grammy awards- to help you out.
If you click on the Grammy Awards trend on Google, you will get the top questions that have been asked about the Grammys, the most searched best new artists, and even questions related to the host of the Grammys – such as “how old is James Corden?”
You want to find content that is more than just surface level. You want to find content that is truly insightful.
To find associated queries using Google Trends, try tip #3. However, don’t just stop there.
Tip #2 from the previous text states that you should cross-reference queries with each other to get a better context and find out what the customer is curious about.
