When you made your last purchase, did you begin by reading about the product online or checking customer reviews before making your decision?
Researching a brand is not only already included in the typical purchasing process, but studies demonstrate that more than 90% of customers employ search throughout each phase of their customer lifecycle. Additionally, about 85% of customers utilize social platforms to uncover information and determine whether or not to proceed with a purchase.
With a vast amount of information accessible, customers are able to find the optimal products and businesses are motivated to maintain transparency and interact genuinely with their audience. However, it presents a challenge for businesses to monitor every online comment or review, which is humanly unachievable.
To effectively monitor the opinions and discussions regarding your business, utilizing a reputation management service is highly recommended. In this article, we will meticulously assess 24 top-notch reputation management services available in the market.
Reputation Management Service
Reputation management services aim to influence and enhance the way the public perceives your brand by monitoring discussions about it, providing responses to inquiries or comments, and addressing any adverse feedback that could harm your reputation.
Best online reputation management services
1. Trustpilot
Trustpilot is an online review community that operates worldwide, allowing any consumer who has interacted with a specific company to leave a review. The primary goal of the site is to foster trust and transparency between businesses and consumers.
Trustpilot, being a reliable consumer resource, has gained popularity for online reputation management services. All companies, regardless of their size, have the option to utilize Trustpilot’s services, which can be either free or paid, and encourage their customers to submit reviews.
One of the main benefits of Trustpilot is its openness and transparency as a platform. The service for managing online reputation is easily accessible to anyone because it allows anyone who has used a business to write a review.
Trustpilot posts reviews without censorship, ensuring that businesses cannot hide reviews they are unsure about. As a result, consumers are more likely to trust both the review score and the business.
The reputation of an individual or entity on the internet.
Net Reputation assists businesses in enhancing their online presence through the utilization of strategic digital marketing and contemporary SEO techniques. Its reputation services systematically eliminate or conceal any detrimental content on search engines such as Google, Bing, or Yahoo, as well as negative reviews, press coverage, or social media references.
The purpose of the company’s content curators is to enhance your online reputation by publishing top-notch and captivating content.
Established in early 2015, Net Reputation was among the pioneer reputation management companies. Utilized by numerous companies, it serves as a white label solution for their clients while also providing cost-effective pricing. The company’s customer support team is accessible at all times, ensuring prompt assistance for any inquiries or worries.
DashClicks is a company that provides a variety of marketing services such as PPC campaigns, social media advertising, website development, and search engine optimization. They offer these services to help businesses improve their online presence and attract more customers.
With DashClicks’ Reputation management software, you have the ability to manage your reviews from various sources using a single dashboard. The software simplifies the process of collecting reviews, allowing you to effortlessly send review requests to customers through SMS or email. Additionally, the app offers the convenience of resolving customer issues by centralizing all of your reviews in one location.
The app allows you to view all of your customer reviews from every source on one dashboard. Additionally, you can send well-designed SMSs and emails to invite customers to leave business reviews with a single button press. The app also provides insights on your performance and ratings on each review platform, ensuring that you can track your progress continuously.
4. Reputation Marketing
Reputation Marketing is a platform for customer intelligence that provides advanced surveys for customer satisfaction and incorporates online reputation management. It is marketed as a tool for constructing brand image and serves to safeguard your online reputation over time.
Reputation Marketing offers monitoring services for a brand’s online reputation on a global scale, covering over 650 review sites worldwide, including more than 101 in the United States and more than 88 in the United Kingdom. By consolidating the reputation scores, it provides convenient visibility. This makes Reputation Marketing an ideal option for businesses operating in a global market.
5. Reputation911
Reputation911 is a reputation management service that concentrates on eliminating and reducing inaccurate and unwanted search results, with the motto “We Make You Look Good Online.” This service is designed for businesses to handle crises, safeguard their brand reputation, and have control over their online presentation.
Reputation911’s team will develop a personalized strategy for managing your business’s reputation. The company utilizes proven approaches to reduce the impact of negative reviews or statements, making it an excellent solution for brands seeking reputation restoration.
6. Customer Lobby
Customer Lobby provides a marketing service that operates autonomously, requiring minimal supervision from you. Their approach does not involve sending the same message to all customers but rather utilizes a results-oriented strategy, employing tailored language specific to each customer and their respective stage in the purchasing journey.
In addition, they assist in developing a strategy for acquiring more reviews on platforms such as Google, Yelp, Facebook, and others. By connecting with your invoicing system, the service streamlines the management of reviews. Consequently, as soon as a customer completes a transaction, they will immediately be prompted to provide feedback.
Customer Lobby has broadened their range of services beyond obtaining business reviews to include support for various marketing activities such as enhancing online presence and monitoring comprehensive marketing campaigns.
7. Now in close proximity.
Nearby Now simplifies the process for local businesses to conveniently contact potential customers.
The platform enables your team to engage with customers, address their inquiries, request reviews from them, and promptly share the reviews on Google My Business, Facebook, LinkedIn, and other platforms. Additionally, they have dedicated efforts to facilitating quick check-ins by customers, thereby simplifying the process of enhancing your search rankings.
Nearby Now provides customers with a simple way to leave reviews and enables businesses to enhance their online reputation. Moreover, this reputation management service specializes in serving local businesses, making it particularly beneficial for brick-and-mortar stores or those targeting local markets. Additionally, Nearby Now utilizes LeadSMS, allowing users to capture leads using their widget and finalize deals through prompt SMS messages.
8. Brand24
Brand24 is an affordable reputation management software that is easy to use, effective, in-depth, and one of the best money can buy.
This tool is a media monitoring and analytics tool that provides valuable insights into an online presence. It assists in tracking online conversations about your brand, enabling you to promptly address any negative feedback.
In addition to gathering mentions of any keyword from various social media platforms like Twitter, Instagram, Facebook, Reddit, Telegram, and TikTok, the tool also keeps track of news sites, customer reviews, review sites, blogs, discussion forums, podcasts, videos, and other sources.
Brand24 offers the capability to track and analyze online reviews across various review platforms including TripAdvisor, Yelp, Booking, App Store, Google Play, and Trustpilot. Notably, Brand24 provides Reputation Score metrics to assess brand reputation.
In addition to arriving on one dashboard, you can also receive all online mentions of your keywords.
- Email: Daily and weekly reports, Storm Alerts
- Slack
- Mobile app
Legendary customer support is also provided to you! Utilize the social listening tool to identify your brand’s Reputation Score!
9. Brandwatch
To obtain information about pricing, a request must be made as it is not provided explicitly.
Brandwatch is software for managing online reputation. It enables you to observe and reply to online reviews, social media posts, and other content found online. It also offers features for analyzing the sentiment expressed online and recognizing influential individuals.
With Brandwatch, you can see all online mentions of your brand in one place, including on social media, news sites, and forums. One feature is particularly handy – the reputation management dashboard, and it’s just a starting point. Brandwatch is used by medium and large companies.
10. Mention
One of the top web and social media monitoring tools is Mentions, a software that can assist in tracking and controlling your online reputation. It excels as an online tracking company for monitoring mentions across social media and websites.
11. Reputology
Reputology is software designed for companies of all sizes, including small, medium, and large businesses. Its standout feature is its heavy emphasis on location, which holds immense importance for locally operating businesses. Reputology provides various solutions, including customer feedback, review monitoring, and text analysis. By utilizing Reputology, you can conveniently respond to customer reviews across numerous review sites using just one dashboard.
By providing real-time alerts, the tool enables businesses to promptly respond to feedback as soon as new reviews are posted.
12. BirdEye
Upon request, customers can obtain detailed pricing information.
BirdEye is a SaaS software that aids in reputation management by providing users with tools to enhance customer experience. In addition to its emphasis on reviews, BirdEye also allows users to assess the Google search reputation of an online business.
BridEye has other impressive features that set it apart, such as surveys, web chat, and a customer insight algorithm that uses reviews. With BridEye, you can keep track of your brand’s reputation and determine its Reputation Score.
13. Podium
Podium, another reputation management tool worth mentioning, also focuses on managing and enhancing customer experience. Like BirdEye, it offers key features such as a messaging platform, reviews management, web chat, and feedback management.
14. Reputation.com
Detailed pricing can be obtained by making a request. This software offers comprehensive reputation management solutions that go beyond just reputation management. It assists in comprehending sentiment and evaluating feedback.
There are several features available, including a social listening and engagement platform, an online reputation management platform, a Reputation Score, and Business Listings.
15. Yext
Pricing in full detail can be obtained by making a request.
Yext is a tool for managing and organizing your business location information across multiple business directories. It assists in managing existing business listings and discovering additional ones.
In addition, it offers remedies for local search engine optimization (SEO) and optimization for voice search.
16. Sprout Social
Although Sprout Social does not provide a dedicated reputation management solution, it offers features that aid businesses in monitoring their online reputation and addressing customer feedback, making it an additional option for social media monitoring tools.
By providing sentiment analysis, reporting, review management, and various other features, it assists in managing your reputation effectively.
