What are Google Trends?
You can target your content effectively to consumer needs by figuring out what they are searching for as it relates to your business niche. Google Trends does just that! Google Trends is a free tool that allows users to compare the volume of searches over time for specific topics, niches, and locations.
Instead of searching the internet, businesses can use Google Trends to measure the popularity of certain terms or locations. The data is usually sorted into two categories – interest over time and interest by region. Data is then organized from most popular to least popular, with 100 indicating the highest level of popularity and 0 indicating very low interest or not enough data to provide correct numbers.
This is how you can use Google Trends to figure out which topics to write about that users will value the most. Here are 7 ways to use Instagram to help you grow your business, as well as a few other important recommendations.
How to Use Google Trends to Plan Content
Not all digital content is created equal. Even if articles and copy are well written, they may not be ranked by search engines if they are not optimized. This is why digital content has to be both high quality and have technical expertise.
The best-performing content always starts with research! There is no doubt that thorough research looks at factors such as the popularity and difficulty of keywords, trends in the topic, the strength of competitors’ websites, and the quality of content. This ensures that ideas and advice delivered are unique, valuable, and well-developed.
About half of what makes an article rank well is the research that goes into it, so good execution is only one part of the equation. There are many businesses that invest in quality content but that don’t spend enough time on their keyword research and content strategy. Without a solid content strategy, businesses will have to invest more time and resources down the line to overhaul their content.
Google search trends can be used to find out what type of information people are looking for so that your content can answer their informational and commercial intent. You can create content that will be popular with your audience and timely by analyzing what topics are popular, what seasonal trends are, and what services and products are in demand.
How To Use Google Trends Effectively for Marketing and Growing Your Business
Social Media
Google Trends can help you not only plan your SEO content, but also grow your business in other ways. This is especially true for social media content marketing.
By understanding what content your ideal leads would like to see, you can better prepare your social media content to be engaging for them. The Google Trends tool can help you come up with content ideas, as well as suggesting hashtags that will make your content more visible to people interested in what you have to say.
Use keyword research to discover which brands are most closely associated with your top keywords. If you want to learn more about your competitors, pay attention to the types of products their consumers buy. This will give you insight on where you could improve your product service or delivery.
You can grow your social media presence by focusing on topics that your target audience cares about. You can then monetize your community’s loyalty in the long run.
Product and Service Development
You can figure out what your audience wants by understanding which products or services they prefer. This way, you can make your offer better align with their needs and pain points. If your product’s keyword is associated with the offerings of a few top competitors in the industry, this is your opportunity to study these products in detail and determine what makes them truly unique. Do they have unique features? Do they have free shipping? Are they easier to use and receive benefits from?
Product trends on Google can show you what items in your field are most popular and in demand. This knowledge can help you understand where your own product or serving offerings are not meeting customer expectations and what you can do to improve your product.
Google Trends for products is a great way for business owners to see which trends are growing steadily over time. This information can help you plan and capitalize on your business’s growth. If you want your business to be successful, it’s important to understand how people in your target market behave and what they’re hoping to achieve. This is especially true if your business is operating in multiple regions.
7 Ways to Use Google Trends for SEO & Content Marketing
1. Get More Accurate Data by Comparing Keywords
Google Trends shows how much traffic a site is getting on a scale of 0 to 100.
The trend could be reporting either hundreds or thousands of keyword searches, but it’s hard to tell from the graph because it’s on a relative scale.
If you know the amount of traffic from another keyword phrase, this will be especially helpful.
How to Obtain More Accurate Traffic Data
To get a more accurate estimate of keyword search volume, compare the keyword with another keyword for which you already have accurate volume numbers.
If you are targeting a keyword that has a lot of volume, you can try to compare it to another keyword phrase to get an estimate of the traffic volume.
2. Compare Keywords by Time for Audience Insights
There are two ways to analyze keyword data: over a long period of time, or a shorter period of time.
Long Period Trends
Go to the Google Trends homepage and set the “2004” in the dropdown menu. This is valuable for showing you audience trends.
- Upward Trending Long-Term Trends: If a trend is going up this means to focus energy on creating content for this trend.
- Downward Long-Term Trends: If the trend line is moving down, then it may be a signal that audience content consumption is changing.
3. Related Topics and Queries
Google Trends is a great tool that has two features, Related Topics and Related Queries.
Topics
Topics are search queries that share a concept. Generally, topics are not language dependent, but it is not clear if this is the case with Related Topics.
According to Google:
“Related Topics
People who searched for your term also looked up these other terms.
You Can View by the Following Metrics
Top – The most popular topics. Scoring is done on a relative scale, with the most commonly searched term getting a score of 100, terms searched half as often getting a score of 50, and so on.
For most tools this is related to “Breakout” – an increase in search interest that is significantly above the level of interest that existed at the time the topic was added to the tool The biggest increase in search frequency is related to “Breakout.” This is an increase in search interest that is significantly above the level of interest that existed when the topic was added to the tool.
The results that were marked as “Breakout” had a huge increase, most likely because the topics associated with them were new and had very few, if any, searches prior to this.
4. Short Term Trends Can Bring Massive Traffic
Short-term keyword trends (90 days or less) can help you take advantage of rapidly changing search trends.
There is a lot of traffic in both Google Discover and Google News.
Google Discover is not as responsive to trending topics as Google News, but it is still useful for drawing in a large amount of traffic.
5. Keywords by Category
Google Trends can help to focus your keyword research by looking at categories, rather than just general data, in order to give you a more accurate idea of what is being searched for.
The Categories tab allows you to refine your keyword research to the correct context.
If you want to see Google Trends data for the keyword context of automobiles, then you should refine Google Trends to only show data for that context.
If you want more accurate information from Google Trends, narrow your search by category.
6. Leverage Keyword Data by Geography
The Google Trends keyword information tool can be used to determine which areas are most receptive to your site’s content, or to tailor your content to specific regions.
If certain products are popular in a certain area, then it would make sense to focus promotional activity and localized content to that area.
7. Uncover Search Intents With Categories
The Google Trends tool allows you to narrow down keyword data by looking at specific kinds of searches, which can be helpful for research purposes.
When searchers are looking for a specific kind of intent, Search Types can give you insights into their thoughts and motivations.
When you refine your research, you can get rid of the information that isn’t useful to you and focus on the data that is most important.
Google Trends data can be refined by:
- Web Search.
- Image Search.
- News Search.
- Google Shopping.
- YouTube Search.
This is a graph of the search queries over the past 90 days. When you search for keywords using a 5-year perspective, it becomes clear that keywords related to current events tend to spike.
The most significant increase happened in the days after the 2020 presidential election.
The different search type query refinements help improve the accuracy of the results.
Google Trends are Critical to Content Strategy
Google Trends can help businesses plan their content strategy by allowing them to see Google search popularity and trends, and to find related search queries. They use this information to create content that is likely to be popular on Google. This free tool is invaluable for predicting consumer behavior and driving the growth of your business!
It is not the tool that dictates whether you reap its full benefits, it is how you use the tool. It is very important to take the time to understand your ideal customers and what they want. This will allow you to see your business’s progress in relation to how well your industry is catering to customer needs and if there are any areas where your products or services could be improved.
If you use consumer trends analytics, you can figure out what customers want and improve your business more than your competitors.
After you use analytics and customer knowledge to improve your service or product offerings, you can use marketing to target your ideal customers with an understanding of their pain points and how your business can help solve them.
Your marketing strategy should always revolve around providing what your customers need. What makes you unique from your competitors and why should your potential customers believe in you? The marketing strategy should be designed to answer those questions. The best brands have a good relationship with their customers and care about solving their problems. They are known to be generous and helpful, always adapting to their customers’ needs.
When it comes to SEO and social media, Google Trends is a very useful tool that you can use to improve your older content, plan new content, and write targeted content based on location or time of year.
This is a great tool to help you plan content that both search engines and social media platforms will love, as well as your audience! It’s like a magic ball that predicts consumer behavior and helps you find customers who are looking for what you have to offer.
A couple of the most effective marketing strategies for businesses are SEO and social media. Both can be used to attract and nurture potential customers. If you are a business that wants to grow quickly in the next few years, you might need to upgrade your digital marketing strategy. Our award-winning boutique marketing agency can help you with your SEO, content, and social media marketing needs.
