What is email marketing?
At first glance, email marketing may seem intimidating for a novice. Well, nothing can be further from the truth.
Email marketing is the stuff of fourth-graders. At first, sending emails to a particular group of individuals in order to reach them is known as email marketing. It’s as simple as that.
A majority of email marketing services provide a variety of useful marketing functions that make it extremely easy to send out your initial email campaign.
It’s not essential to possess technical expertise or special insights to be successful in email marketing. One of the advantages of using email campaigns is that it outperforms other promotional approaches. This is why email marketing has become so popular.
Given that you have an educated email marketing plan, you can launch your initial email marketing effort in the next hour.
Email marketing is both cost-effective and economical, making it perfect for companies with tight marketing budgets. Compared to other promotional methods, it does not add up to large fees.
Why is email marketing important?
What are the benefits of email marketing for small businesses, and why should they pay attention to it? At first, staying in touch with existing and prospective customers can be achieved by using email campaigns.
Email is a great tool for developing relationships with potential customers and helping them move further down the sales funnel. When the fresh clients are prepared, you can nudge them towards the finish line with a final message to complete the agreement.
Apart from that, you can give instruction to prospective buyers, furnishing them with the data required to make a purchasing decision.
Furthermore and as will be demonstrated further along, emails can be beneficial to small enterprises like yours and help in raising awareness of the brand, distributing info, surveying and making announcements.
Providing the highest return on investment of any type of marketing.
Email marketing campaign stats
Here are some stats that show you why every small business owner should care about email marketing:
- Did you know that email has over 4 billion daily users? Yes, that’s right – email is a popular mode of communication. (Statista)
- Email users send a staggering 306+ billion emails per day. (Statista)
- 99% of email users check their inbox daily. (OptinMonster)
- 64% of small businesses agree they use email as a marketing strategy. (Campaign Monitor)
- 37% of these brands are actively increasing their email marketing budgets. (Litmus)
- Observers estimate that email marketing revenue will reach 11 billion by the end of 2023. (Statista)
- 50% of people buy from promotional emails at least once per month. (SaleCycle)
- 59% of US adults say promotional emails influence their purchase decisions. (SaleCycle)
- The average bounce rate for email campaigns is 9.96% across all industries. (Constant Contact)
Benefits of email marketing campaigns
Contemplate how you can build a successful email marketing plan that works for both your organization and the email recipients. The best outcomes can be achieved if the interests of the readers are given priority.
To optimize the success of your email campaigns, personalizing the message and splitting your list of users into relevant groups will be beneficial. In addition, implementing email marketing software can assist by automating the procedure.
1. Email marketing has high return on investment (ROI)
As a business with limited funds, you must ensure your marketing expenditure is used effectively. You don’t possess the advantage of companies with plenty of money.
Email marketing levels the field. You can anticipate a return on your investment of 36 times your original expenditure when using email marketing. (Litmus)
Other digital marketing methods can hardly keep up. SEO can be advantageous as it gives you a return of more than $22 for each dollar invested.
Then you have banner ads at $2. Quite interesting, don’t you think? What is the poor return on investment of banner ads?
It may be that banners don’t possess something which email has, which will be covered in the sections that follow.
2. Email marketing personalization
Using conventional methods such as TV commercials, banners, and billboards applies the “shoot and hope” strategy to marketing. Expose the ad to a wide audience in the hopes of garnering interest from a potential buyer.
This is where email marketing has the upper hand. You can segment email subscribers per their preferences. Then distribute personalized marketing newsletters that the reader is likely to appreciate.
The same headline may have dissimilar interpretations for two separate viewers. Likewise, the same material could possibly cause some readers to hit the unsubscribe button.
That’s because people have different needs. Tailor the titles and text to get the highest rate of emails opened and clicked on.
Studies indicate that including the recipient’s name in the title of an email raises the open rate by around half. It’s probable that the recipient will click relevant links in the email.
Another application is remarketing. For example, you could direct a particular purchaser towards buying a different item or request a critique. Providing personalised emails is a great way to try and reclaim carts that have been abandoned.
In addition, you have the option to reach out to each of your subscribers personally or tailor emails to their time zones for a more individualized approach.
Personalization allows you to shape future buying decisions and more. The options are endless.
3. Use email marketing to drive website traffic
Traffic is the lifeblood of every website. Without any cars on the road, you won’t get any potential customers, and with no potential customers, you can’t make any sales. What techniques do you use to attract visitors to your site? SEO? Social media?
It’s of no consequence how you promote visitors to your website. Consider adding email marketing to your toolbox. It is evident that email marketing, executed appropriately, can be an extremely efficient way of increasing website traffic.
One email can be used to direct readers to additional material on your website. This provides an opportunity for readers to find more of your material and keep up with your business.
In addition, you can direct leads to personalized pages dedicated to your website in order to raise your visibility and, therefore, conversions.
Having a well-thought-out approach to email marketing protects your customers from missing out on any upcoming launches of products and other amazing offers.
4. Collecting customer feedback
Offering remarkable customer service is an excellent way to increase worth and instill trust. It is probable that customers will come back if you listen to them carefully.
Previous patrons are prepared to communicate their opinions concerning your organization and merchandise. But only if you ask them.
Utilizing email marketing is a beneficial way to get customer opinions. Regularly distribute surveys and polls concerning customer satisfaction and sentiment to your purchasers.
By looking at the answers you get, you are able to gain a greater insight into your dedicated customers and can make changes to your product so you can offer exactly what they want.
Commenting can help you advance your client care, which keeps the customer included, at last raising recognizable proof of your organization and producing new customers.
Potential and existing individuals can express their troubles through completing a registration form on your webpage. You should include an extra field in the registration form. And it works.
5. Email marketing is cost effective
You likely have concerns about how much money it will cost to utilize email marketing as a small business proprietor. What will be the expense of sending out your first email campaign and do you need to spend a lot of money?
Email marketing is typically more affordable than other marketing tactics, which is one of its primary benefits.
Rather than making a purchase of advertising space on billboards or other media sources, you don’t have to. In other words, there are no expenses for advertising, publishing, or communicating the message.
No need to recruit a substantial crew – somebody in your present organization can manage email bulletins.
Most email marketing providers offer you relatively cheap plans. Most of them give access to a no-cost package, which is ideal for people just starting out. You can easily scale as your business grows.
It does not matter from what perspective it is seen, email marketing is much less costly than the bulk of (or potentially all) marketing systems.
5 Ways Email Marketing Can Amplify Your SEO Results
1. Discover What’s Behind the Query (& Use It)
If you have come across one of your competitors executing polls via email, they are more than likely utilizing them to improve their search engine optimization endeavors.
As much as Google has developed its algorithm over the years to force creators to be more mindful about the quality of the content they’re creating, it makes one wonder:
Mightn’t there be a more effective approach that necessitates fewer assumptions to determine precisely what we should utter to totally astound website visitors?
Uncovering the motivation behind the question is what it’s all about.
Google has been gathering information, yet it has not been forthcoming about what it discovered. *OK, Google. Keep your secrets*
Thankfully, you can take control and initiate conducting market research surveys.
Then, use the trending responses to add to the post.
Why Does This Work?
This approach in emailing is effective because it gives you the opportunity to find out directly from the source what is going on in people’s heads when they come up with a particular question.
Having this knowledge will make your writing much more intuitive and understandable for the reader.
It’s similar to instinctively knowing what a child is going to ask before they verbalize it. Individuals will most likely be amazed by you (correct before they begin inquiring when they are going to receive their invitation to the Hogwarts Academy so that they can be equal to you).
The plus point is that it doesn’t merely capture their responses. Then you get to move onto the next tip.
2. Lower Bounce Rates with Quality Email Traffic
Once you have received the opinions, questions, and needs of your audience, you can create a post which will not only make Google content but also provide a quality boost by sending it straight to your email list.
Essentially, you’re querying them concerning their true objective (identifying the objective of the request), and then providing precisely that.
These guests are exceedingly competent – you are aware of the reality that the material will fill them with joy, thus bringing down your bounce rate and boosting them to stick around your website for a longer period.
Rather than just carrying out keyword investigations, producing the article, and hoping that it will be a success, presenting yourself a lift can be done with the help of a simple survey, post, and email.
Higher Engagement, More Time on Site
It is possible to generate substantial amounts of visitors to your webpage with only a short list.
3. Supplement Evergreen Post Traffic on Autopilot
It’s not confined to sending mass emails to your followers.
You can program automated sequences to run in the background which means that every fresh subscriber to your mailing list will automatically be able to view your most successful pages and posts.
Having your own expanding mailing list is a great asset to drive visitors to your websites for example; the page containing your contact info, a particular blog post, or the Services page. Moreover, Google recognizes the quantity of site visitors from the list and provides a promotional boost.
In conclusion, you can renew a post from the past that produced satisfactory results by sending it to another part of your mailing list who may not have seen it yet.
4. Use CTAs for Traffic, Sharing & Engagement
An effective CTA in an email can be a highly effective way of increasing engagement.
If your email encourages your customers to take action by giving them a clear directive to follow a link, then you will generally see more people following that direction than if you leave the choice up to them.
The same goes for social media sharing.
In your email marketing process – particularly when sending blog posts to your list – you can boost the amount of shares you receive on any particular post by including a call to action in each email that encourages your readers to share. (Same for your actual blog posts, actually).
Encourage your subscribers to send the email to their contacts, including people they are familiar with such as family, friends, colleagues, or anyone else who may be interested in the material.
Including social media sharing links at the bottom of your email layout will support the goal of obtaining additional shares, backlinks and more people viewing your site.
5. Give Emails One Extra (High-Quality) Life
You can investigate what customers seek by carrying out customer investigation and utilize the data to provide them with pertinent material. You can remake any noteworthy email you have sent in the past into a blog article.
At this point, you don’t need to format your emails like they are blog posts.
Round up emails to the point when there is a call to action or a link that should be clicked on. It is important to take notice of the topics that your subscribers are particularly enthusiastic about.
A large amount of opens or a strong CTR (clicking the link within an email, in this circumstance) usually implies that you could reuse that email as a blog article.
You can maximize the attention generated by the topic that is popular among your chosen audience and tweak it.
