6 Proven SEO Growth Hacking Techniques for Your Small Business

1. It’ll be easier to get featured snippets if you already rank on the first page. So start by focusing your efforts on improving content for which you’re already ranking on the first page.
2. Improve your formatting to make it easier for Google to understand what your content is about. Summarize your points into lists and bullet points, as those are easier to understand for the search engine. Make sure you use h3 tags in your subheads because Google sometimes re-formats those tags into bullet points in featured snippets.
3. If you’re creating new content from scratch, target question queries because they tend to get more featured snippets. For instance, “how” earned 51.11% of paragraph featured snippets and 46.91% of list-based featured snippets. You can use platforms like Answer the Public to discover common questions asked around your target keywords.

6. Improve Your Meta Tags

Even the tiniest of details like meta tags can make a big difference to how many people click your link and how well you rank in search engines. Utilizing your meta titles and descriptions effectively can significantly increase the number of people who see your page, and your website’s traffic, if you do it accordingly.

The primary reason why this is the case is because the meta tags that you’ve included are the ones that individuals observe when they look through a search engine. Depending on the level of interest and usefulness of the link, people may be more likely to select it.

The more times somebody clicks on your content after entering a specific search term, the more you’ll demonstrate to Google that your material is related to that term. You’ll soon move higher in the rankings for related searches.

Elise Dopson realized a 54% surge in her search traffic simply through the optimization of her meta tags. There was a 57% increase in impressions and the average ranking position rose by 10 spots.

If the ‘hack’ is successful, the merchant would be the one to go to if you were looking for a similar item in the future.

When you take a look at fledgling companies that grow exponentially quick, it is probable that they have implemented their own techniques to promulgate their presence in the market and get more customers. These techniques could be basic or intricate and may occur in cyberspace or in the real world. The prime objective of these strategies is to attract the focus of their desired consumers by utilizing fresh tactics and encouraging expansion.

There are numerous impressive examples of growth hacking out there that one can imitate. I have examined more than fifty businesses that have utilized growth-hacking in order to reach success. You may not believe that all these examples should be labeled as “hacks”. Some of them have employed traditional promotional techniques or may have randomly discovered the plan without intentionally wanting to do so. I doubt it has any significance, but it is clear that each of these instances have managed to generate progress in one way or the other, so you ought to take something away from it.

This article will be an ever-growing collection of successful growth-hacking examples, so if you have any instances to share, please let me know in the comments. I’ll be sure to incorporate the best ones.

1) Shazam’s Growth Hacking Strategy:

“Spreading The Word Offline”

Shazam, a music tech company, devised a creative marketing ploy to increase awareness of its song identification app, while simultaneously utilizing a hindrance to its own benefit.

Shazam’s application allows individuals to identify tunes they are exposed to when they are out at a bar, on the radio, or at a gathering by recording a section of the melody and comparing it to an online catalogue. It can be difficult for the technology to perform optimally when there is a substantial amount of background noise, therefore, Shazam suggests users to keep their phones close to the speakers.

It’s a neat trick. People observe others waving around their smartphones and wonder what it is all about. The news that Shazam exists quickly gets shared through people relaying it to one another. The result – 500 million downloads.

2) Uber’s Growth Hacking Strategy:

“Encouraging Advocacy”

Uber, with its worldwide presence across 35 countries and a market worth of greater than $30 billion, is a prime example of quick growth. In 2009, it was simply a business in the area that offered car rentals, linking the availability of the vehicles with the customer requests and dealing with payment matters.

The company was aware that it had solutions for various issues related to traditional taxi services, but it was in need of more support.

Its base in San Francisco was the key. Uber initially concentrated on the tech world, orchestrating occasions and – in particular – offering complimentary rides for the individuals participating. People who had utilized the service shared their experience with their friends. The outcome was a swift expansion and a system that could be utilized in other areas.

3) Netflix’s Growth Hacking Strategy:

“Talk Direct to Buyers”

Similar to Uber, Netflix was able to achieve rapid expansion by aiming towards a group of users united by similar interests. The company started in the DVD rentals business. The campaign to get the word out utilized the internet in the form of forums and bulletin boards that were frequented by those who frequently purchased DVDs. The plan was to get the attention of individuals who tend to embrace new technology trends initially by sending out a “mildly introduced” notice that Netflix had access to films that weren’t readily found elsewhere. It was thought that this tactic would only attract a small number of customers. In a period of a month, Netflix discovered that it was managing 1,000 orders a day without having to spend money on advertising.

Talking to potential buyers through platforms like Reddit is still efficient nowadays; Reddit also has a type of advertisement that can aid you in expanding this method.

4) Buffer’s Growth Hacking Strategy:

“The Power of the Guest Blog”

More and more, having a business blog is viewed as a vital way to bring in visitors. However, posting on your own website is not the only available option.

Buffer is an app designed to assist individuals with organizing and timing their social media accounts. The company experienced an immense surge in their user base from nothing to one hundred thousand, mainly from Leo Widrich, the founder, writing guest blogs for external websites.

The main objective of Buffer’s guest posts was to draw in readers – and get them to come back – with a portion of them then clicking through to your own website. In an interview with Searchenginewatch.com, Widrich suggested you “happily duplicate” other successful blogs when writing about social media, with the intention to uncover successful formulas. As an example, “Ten Steps to Reap Maximum Benefits from Twitter.” Currently, Buffer serves up to 1.5 million customers located in six separate regions around the world.

5) Hubspot’s Growth Hacking Strategy:

“Taking the Inbound Train”

Writing blogs is typically a component of a comprehensive inbound marketing approach that utilizes content to attract customers to the website.

The American business Hubspot not only offers advertisers a group of instruments to manage their inbound marketing campaigns, it also illustrates the effectiveness of its services by being proactive about its own content marketing initiatives.

Many businesses have blog postings on a frequent basis as well as giving beneficial material in the shape of e-books. Nevertheless, one of Hubspot’s most productive plans has been to provide a complimentary website-evaluation instrument, known as the “Website Grader.” In essence, the tool enables users to ascertain which elements of their websites are doing great or ineptly.

This generous gift is an excellent way to lead people to Hubspot’s various offerings.

6) Groupon’s Growth Hacking Strategy:

“Passing on the Bargain”

Word of mouth has evolved in the digital age to become shares and likes on social media, and Groupon has mastered the art of gaining customer support.

Customers have the choice to tweet, like, or share a Groupon purchase on social media. This approach is not novel, but it does match up well with other forms of growth strategies. These include:

• A refer a friend programme (paid in groupon bucks)
• Multiple purchases – say tickets for a friends
• Daily e-mails with the latest bargains.