Marketers rely on Facebook Ads to bring in more website traffic and create increased engagement. As Facebook is the number one social media site with a huge user demographic, it is a top choice for many.
Facebook incorporated people-based marketing so that you can be certain you are delivering the correct message to your desired viewers at the right moment.
Approximately 2.4 billion individuals log in to Facebook every month.
People-oriented marketing means targeting your promotional activities through analyzing the desires and preferences of people.
Discover the interests of your viewers or ascertain their demographic information, perform experiments, and ascertain if your commercial is arriving at the desired audience. In order to communicate with the right individuals, you must publish your material at an appropriate time. Posting on a regular basis at the designated hour is nearly impossible. Using a social media scheduler to plan out your Facebook posts will make the whole process a breeze.
Facebook’s Business Platform allows users to create result-driven ads. Marketers may be at a loss when it comes to picking the right kind of ad that will be most effective for their advertising campaign, given the abundance of choices.
Ads on Facebook are effective when the target audience, placement, and goal are aligned properly. It shall clarify :
– Who is the audience for this Ad? – What is the goal of this campaign? – Which type of Ad will get the most impact?
We have already gone over strategies for constructing an advertisement that pays attention to the people it is being aimed at and the location it is being put in. In this blog post, we will provide an overview of various Ad formats and Ads so you can master your Ad campaign.
Types of Facebook Ads
App-Based
App Engagement Ads focus on in-app engagement. This ad can assist you in expanding your customer base, or encouraging engagement from existing users. One of the primary advantages of Facebook Business Manager is that it allows current users to go straight to the app, and those not using it yet to be directed to the Play Store. The wording of this advertisement and the instruction it provides let customers explore particular capabilities of the application besides getting it installed. This Ad would be most effective when implemented using either the Image Ad format or the Video Ad format.
App Installs
This advertisement is geared toward inciting people to install the application, as the title implies. The copy of this advertisement emphasizes the primary features and operations of the app to pull in users.
Ads for app installation generally tend to be most effective using an image format, especially when there is an intriguing message that encourages people to interact.
Event Ads
Utilizing Facebook Events is an exceptional method for stirring up enthusiasm for your gathering. If you are organizing a forthcoming gathering, this Ad unit is the ideal means to increase the reactions with the accurate targeting details.
Confine the range of the event to a particular region in order to get the highest rate of reactions.
If you have a desired level of members attending the gathering, this advertisement can work well in addition to your plans.
Offer Claims
Discounts and special promotions are great ways to attract your audience. This type of Ad enables companies to promote their products and services on other websites to bring more potential customers.
Offer Claim Ads are able to make use of any offer, whether it is a coupon, buy one get one (BOGO) offer or another form of promotional deal, by including a digital copy and call to action (CTA). If the user presses the button, they will be taken to the landing page where they can take advantage of the deal.
In order to utilize this form of advertisement, the Facebook page must have at least 50 Likes.
Brand Awareness
Facebook has an immensely far-reaching digital span, making it the best medium available for increasing knowledge about and the scope of your Brand. If you wish to get your Brand’s product /services in front of as many people as possible, go for this ad objective.
The goal of a Campaign is to increase its recognition, referred to as Brand Awareness, when its reach is its focal point. To incite brand recognition in your ads, your visuals should grab viewers’ focus as they scroll through their feeds. The content you create for this Ad should be of exceptional quality so that the viewer will be intrigued and wish to learn more. This advertisement can be utilized as part of any initiative that strives to disseminate knowledge about your business.
Local Awareness
These ads will be the most effective in spreading awareness of a new store or locally owned business. This advertisement performs similarly to the brand recognition ad, but has more developed location-focusing capabilities.
Make the experience simpler to use by adding CTAs such as “Call Now” or “Send Message”.
Collection Ads
Ads that gather together your products offer people a rapid experience of what you have to offer. It is a new feature added to Facebook Ads. This app enables the user to look through and purchase chosen items from the application. This capability offers customers a brand-new shopping journey within the app in a visually captivating manner.
Lead Generation
Lead Ads on Facebook are the most sought-after type of Ad, as the name implies, their purpose is to create new potential customers. Rather than relying on the usual process of lead generation Ads, these Ads have an incorporated form inside the application.
Therefore the person utilizing the system does not have to abandon the platform to fill out the form.
Lead Generation Ads make it possible for individuals to register for newsletters, email lists, and occasions. When someone clicks on the Ad, a form appears that requires the user to input their information. These lead forms can be tailored to your needs, so you can ask the User for whatever information you need.
By utilizing Ads from Creatopy or making promotional ads with Creatopy, you can plan a meeting, obtain registrations for your gathering or acquire details for Email-marketing.
Post Engagement
Facebook consistently changes the algorithm of your feed. Therefore, even your best content does not reach the desired people. Reports have shown that only a small percentage (2-3%) of users view your posts on a regular basis. Using a Post Engagement Ad could be an ideal solution for growing the amount of people your posts reach out to.
You can increase visits to your page with your most successful content by using Post Engagement Ads. This advertisement also has a Call-to-Action Button, permitting viewers to quickly “like” your page to be informed of more updates and generate more interaction with that specific post.
Website Conversion
If you are seeking to maximize the potential for conversions on your website, this advertisement can help you achieve that goal. You can send visitors who have clicked on an ad to a certain page on your website using website conversion.
Steps to Set Up Your Facebook Ads Report
Generating a Facebook Ads analysis for your customers does not have to be complicated.
By heeding these straightforward guidelines, you can generate a thorough report incorporating every one of the essential Metrics and KPIs we indicated to you before.
Connect your Facebook Ads data
We demonstrated to you that there are different ways to link up Facebook Ads with Google Data Studio. For the purposes of this guide, we will be utilizing The Porter Metrics connection for Facebook Ads.
This tutorial will show you how you can easily link your Facebook Ads account to Google Data Studio.
Create charts
Once you have linked your source, we can begin building your report, generating graphs, making custom equations, and personalizing your report. But keep in mind that you have the option of utilizing a Porter Scale form.
Also, we prepared a video tutorial to show you how to create your first charts and graphs on Google Data Studio in just a few clicks:
Follow these steps to create your first charts:
- Open the Google Data Studio report on the edit mode.
- Go to the menu and click on “Insert” or “Add a Chart”.
- Choose a chart type (scorecard, time series, tables, pie charts, and bar charts are the most common).
- Make sure the chart is linked to the Facebook Ads connector.
- Depending on the chart, you should choose a combination of metrics and dimensions. A good one could be visualizing Leads or Purchases as a scorecard and over time by choosing Date as the time dimension.
- Set to compare the data against the last period.
Use filters and controls
Filters and limits in Google Data Studio render your reports engaging and scrub your data.
You may find it useful to apply filters and controls to Facebook Ads data by isolating certain campaign objectives or campaign names. This way, you can assess results for specific campaigns, like separating promotion activities meant to increase engagement from those aiming to generate leads.
Analyzing data performance by account can be done using filters. This could be advantageous if you are dealing with a company that has more than one Facebook Ads account.
Custom formulas
When it comes to equations, think of Google Data Studio as similar to Google Sheets: you can come up with any analysis with numerous math operations.
Keeping that thought in mind, you can employ personalized formulas to determine essential metric values for your company.
You can also figure out the expense per achieved result for each advertisement set by dividing the entire sum spent by the amount of leads generated.
To find out how successful your Facebook Ads are doing in various currencies, apply the equation: =(Currency Conversion Rate/Ad Spend)*100.
This will provide you with a numerical value exhibiting how much additional or less you are spending on ads when utilizing alternate currencies.
Additionally, agencies typically apply a margin (or commission) in addition to the CPA. This can be accomplished by applying the following equation: ((CPA – Margin) / CPA) x 100.
This will provide you with a figure indicating how much more or less you receive from ads after taking into account your commission.
Cross-channel reports
Cross-channel reports provide you with a comprehensive analysis of the relative effectiveness of your different media outlets. This can be helpful in a number of ways:
- Seeing which channels are working well together and which ones might need some improvement
- Identifying any potential areas of wasted spend
- Helping to inform your overall marketing strategy
For instance, you can join Facebook Ads together with Google Ads or Google Analytics to evaluate how your media channels are generally carrying out.
How to Analyze Your Facebook Ads Data
Set goals for your KPIs
Prior to examining your data, it is critical to establish some objectives. What objectives are you aiming to accomplish with your Facebook Ads?
Do you want to increase brand awareness? Drive more traffic to your website? Get more people to sign up for your newsletter?
Once you have established a specific objective, you can then start to analyse the necessary key performance indicators for Facebook advertising. You can evaluate the success of your ads and see if they are achieving what you want them to.
Some important KPIs to look at when analyzing your Facebook Ads data include:
- Cost per click (CPC)
- Click-through rate (CTR)
- Conversion rate
- Cost per acquisition (CPA)
- ROAS
It is possible to rate your KPIs and the elements that contribute to your company’s ambitions, then to continue to the measurements that display such results.
If you’d like to boost your company’s recognition, you could pay attention to metrics like reach and impressions. If your aim is to increase the amount of individuals registering for your newsletter, you may examine the rate of conversion or the click-through rate.
Once you comprehend how each KPI affects your organizational objectives, you can begin proposing ideas as to what needs to be done to enhance your Facebook Ads capability.
For instance, if your cost per click is high and your click-through rate is low, it’s possible that you require superior advertisement texts or pictures.
Calculate the lifetime cost of a customer to ascertain the appropriate cost per acquisition for your enterprise.
When evaluating the performance of your Facebook Ads, it’s important to take into account the lifetime value as well.
Lifetime Value (LTV) is an indication of how much income a customer will bring to a company during the entire period that they are a customer. Also, you can determine your ideal CPA.
Create a Facebook Ads funnel
Another great option is to analyze your Facebook Ads with a Facebook Ads funnel and there are a few key reasons:
- It helps you identify where people are dropping off in your funnel so you can make changes to improve conversions
- It shows you which ads are performing best at each stage of the funnel
- Enables you to see the full picture of your Facebook Ads performance so you can present it to clients
You can utilize the free Facebook Ads funnel template to generate a Facebook Ads funnel in Google Data Studio.
If you opt to employ our pattern, you can trace your Key Performance Indicators (KPIs) across each point of the Marketing Funnel with up-to-the-minute graphs.
This free funnel template consists of 7 pages of detailed performance data, and you will visualize metrics such as:
- Amount spent
- Impressions
- Clicks
- CTR
- CPM
- CPC
- ER
- Link clicks
- Landing page view and cost per landing view
- Post Engagements (likes, reactions, comments, shares, clicks)
- Reach
How to find best performing Facebook Ads campaigns and creatives?
You can employ Porters’ surveys to monitor the performance of your primary advertisements and designs.
By taking this route, you will be able to observe the 10 most engaged posts and the entire meticulous view, which includes the Ads visuals, titles, and their unique metrics such as how much was spent, impressions, link clicks, and CTRs.
Google Analytics reports to better track conversions and attribution
You can gauge how successful your Facebook Ads have been by looking at the statistics on your Google Analytics page and configuring UTM parameters for a more in-depth understanding of how consumers respond to your Ads after viewing them.
Be cautious in using them. Once the individual arrives at your landing page, be sure to prompt them to register for the newsletter or get any free materials. You can convert a prospective customer via web conversion and email marketing.
