Are you attempting to locate the finest SEO audit tools to stay updated with the ongoing modifications in the SERP algorithm? Or are you feeling dissatisfied with uploading content on your website and not achieving a higher ranking? SEO audit tools allow you to reduce the time spent on manual audits from hours to mere minutes.
In this article, we will compare the key features of the top SEO auditors in the market, helping you make a more informed decision on which tool to use.
Let us begin:
1. SE ranking
SE Ranking stands out as a comprehensive SEO audit tool of exceptional quality. With its highly potent page crawlers, it is able to crawl through hundreds of pages in mere minutes. The range of audits it offers includes on-page factors like page speed and indexing, as well as off-page factors such as scrutinizing your backlink profile. By employing this solitary tool, you can conduct a thorough examination of your entire website.
When conducting a site audit, it is crucial to prioritize content optimization. To support this, SE Ranking offers an on-page SEO checker and content editor, with the former being more effective for new content. Regardless, both tools offer suggestions to enhance your content optimization.
Additionally, you are provided with a comprehensive SEO tool that includes various features such as a keyword rank tracker and competitor analysis, making it a complete solution. Furthermore, the pricing is also highly affordable.
Key features
- Easy-to-use dashboard with all key metrics at your fingertips.
- Check technical parameters like page load time, redirects, and security (HTTP and HTTPS issues).
- Check HTTP status codes like 404, 401, and more.
- The audit report gives you solutions to resolve every issue, along with other helpful informational links.
- Scan all pages for meta titles, meta tags, meta descriptions, and links.
- Verify internal and external links.
- Track your Core Web Vitals.
- Get the total number of backlinks.
- Receive monitoring alerts for page resource issues like CSS and JavaScript.
- Set up parameters and issues to track according to your requirements.
- Content optimization with AI writing assistant.
- Get historical snapshots and backups.
- Resolve duplicate content issues.
Pricing
SE Ranking provides three pricing tiers, which range from $39 to $189 per month. A 14-day trial option is also available.
2. Morningscore
Morningscore is an SEO audit tool that provides a cost-effective option for individuals requiring an SEO audit with all the necessary features.
By thinking in a step-by-step manner, you can rephrase the text below while preserving its meaning: You have the capability to classify your website problems and rank them based on their significance, using it. There is no need for installation as it functions online and offers all the necessary SEO audit tools for enhancing your website’s performance for search engines.
Morningscore provides a range of tools including a keyword research tool, rank tracker, SEO reporting tool, backlink checker, and a website scanner. This versatile tool is useful for e-commerce stores, as well as SEO agencies and digital marketing agencies.
Key features
- Comprehensive website audit and recommended actions to improve SEO health.
- Instantaneous alerts for changes that could affect the SEO of your website.
- A full record of all website changes and historical snapshots.
- Technical SEO crawler for constant site monitoring.
- SEO audit reports and white-label reports for agencies.
- Competitor website analysis, keyword research, and keyword rank tracking.
Pricing
You have the option to choose plans starting at $65 per month and also have access to a 14-day free trial.
3. Raven tools
Raven tools is a comprehensive tool for SEO audit and reporting that offers a combined package of site audit, competitor analysis, and SEO reporting capabilities.
Raven Tools is an all-inclusive SEO toolkit that enables you to conduct a thorough audit of your website to identify various SEO problems. Additionally, it provides features such as competitor research, keyword rank tracking, and visually appealing reports.
Key features
- Visualize your site audit and address all issues with an easy checklist.
- Categorize SEO issues into six actionable categories.
- Compare and track SEO audits to chart progress over time.
- Integrate all your audit KPIs into your marketing reporting tool.
- Easily share SEO roadmaps with stakeholders with a simple HTML link.
- Customize and schedule audits.
- Access your dashboard across phones, tablets, and PCs.
Pricing
Each of its plans has a 7-day free trial available and starts at $49 per month.
4. Semrush
Semrush, a top-tier all-in-one SEO tool, includes one of the finest SEO audit tools for good reason. Its website audits encompass over 130 checks, covering aspects such as crawlability, page speed, backlink profile, and security checks.
The reports will provide you with precise instructions on how to improve your website’s ranking by targeting your specific audience and their search queries. In addition to other technical audit adjustments, Semrush audits will recommend link-building opportunities for you to utilize.
Apart from audits, additional resources you can utilize include keyword research, backlink analysis, content audits, PPC research, competitor research, social media tools, and various others.
Key features
- Scan over 130 audit metrics from on-page and off-page SEO to technical SEO issues.
- Share SEO roadmaps with just an HTML link to your stakeholders. Alternatively, export the list of issues to an excel sheet.
- Create a customized white-label PDF of the issues.
- Schedule and customize your audits.
- Get the issues in a prioritized list to resolve issues needing immediate attention.
- Track the daily performance of your website with the Daily Performance Tracker.
- Discover neglected link-building opportunities.
- Get detailed audit reports containing issues regarding markup, security, internal linking, and more.
- Run keyword research, analyze traffic, and understand keyword gaps.
Pricing
Semrush offers free tools with limited features, while its paid plans begin at approximately $129.95 per month and include a 7-day free trial.
5. SpyFU
SpyFu is a well-known name in the SEO research community. It offers a comprehensive range of digital marketing tools, including keyword research, backlink tracking, competitor research, PPC research, rank tracking, and more.
It is important to mention that a dedicated site audit tool cannot be found. Instead, SpyFu combines various tools to offer insights into your SEO campaign. For example, its SEO Keyword Research tool brings attention to the undesirable keywords that should be removed, and its Competitor Research tool detects potential weaknesses in other comparable websites.
Key features
- Identifies flaws exposed by Google updates.
- Vets backlinks to eliminate duplicates and junk links.
- Discovers possible ranking opportunities.
- Compares your content with your competitors’ cost valuable content.
- Shows you the exclusive keywords your competitors rank for but you don’t.
- Highlights the keywords you don’t need.
- Tracks your domain’s SEO performance history over the last 15 years.
Pricing
SpyFu provides three pricing plans, with prices ranging from $16 per month to $299 per month.
6. SEO PowerSuite
SEO PowerSuite provides a wide selection of tools for conducting website audits. This SEO software grants you access to tools for researching keywords, checking backlinks, optimizing PPC campaigns, tracking competitor rankings, monitoring social media statistics, and more.
If you’re in need of SEO site auditing tools that are simple to set up and configure, SEO PowerSuite is an excellent choice. With this software, you can quickly start using its collection of tools for website audits and automate each SEO tool to receive regular reports on your site’s performance in just minutes.
You have the option to use SEO PowerSuite in order to generate SEO reports that can be customized to match your brand. This functionality allows you to provide website auditing services to clients who are not familiar with SEO tools.
Key features
- Fully automated tools for website audit.
- Branded and white-labeled website technical audit reports.
- Check rankings and keywords in over 450 search engines.
- Track competitor performance for specific keywords.
- Assess the value of all your site’s links.
- Integrates with your Google Analytics, AdWords, and Search Console.
Pricing
The free plan provided by SEO PowerSuite allows you to monitor 1,100 backlinks and review 500 pages. Starting at $299 per year, the professional plans grant unlimited page crawls, keywords, and websites.
7. Screaming frog SEO spider
Unlike most of the SEO audit tools available, Screaming Frog SEO Spider is not a cloud-based software. Instead, it is an installable tool that crawls through your website, extracting on-site data, auditing SEO problems, and analyzing the results in real-time.
It can be used by both digital marketers and website owners to easily extract data from their web pages’ HTML, monitor server errors and broken links, examine meta descriptions and page titles, highlight blocked URLs, and detect temporary and permanent redirects.
Key features
- Evaluates internal linking and URL structure.
- Integrates with Google Analytics, Google Search Console, and PageSpeed Insights APIs.
- Reveals URLs blocked by robots.txt, meta robots, and X-Robots-Tag directives.
- Identifies duplicated content and elements.
- Discovers temporary and permanent redirects, as well as redirect chains and loops.
- Sets up XML Sitemaps and Image XML Sitemaps.
- Extracts data from any page HTML vis CSS Path, XPath, and regex.
- Assesses page titles and meta descriptions.
- Finds broken links (404s) and server errors.
Pricing
The paid version of Screaming Frog costs $209.00 annually and allows for unlimited URL crawling, whereas the free version is limited to crawling only 500 URLs.
8. Ahrefs
Ahrefs, boasting itself as an all-inclusive SEO toolset, offers a total of five tools. These include a Site Explorer, a Keyword Explorer, a Rank Tracker, a Content Explorer, and a Site Audit tool.
All the SEO audit magic happens in the latter part. In this part, you can uncover problems related to your website’s external pages, JavaScript and CSS resources, broken pages and redirects, nofollow links and orphan pages, Hreflang tags, duplicate pages and low word count articles, incomplete or missing social tags, poorly-optimized HTML tags, and page performance issues.
Key features
- Crawls the desktop and mobile versions of your site.
- Renders JavaScript-generated content on any web page.
- Schedules automatic daily, weekly, and monthly site crawls.
- Covers 100+ pre-configured SEO issues – including; incoming and outgoing links, hreflang, pagination, duplicates, and resources.
- Allows custom filters based on multiple parameters.
- Provides actionable recommendations on how to fix the SEO issues.
- Shows you a real-time crawl log.
Pricing
When you register for Ahrefs Webmaster Tools, you receive restricted free access to Site Explorer and Site Audit tools. However, the premium version of these tools begins at $83.00 per month and goes up to $999 per month.
9. Google search console
Formerly known as Google Webmaster Tools, this tool provides a comprehensive range of search performance metrics directly from Google. In fact, it allows you to analyze SEO problems dating back over 16 months.
By going through the insights, you can get a clear understanding of the indexation and accessibility problems on your site. Additionally, Google Search Console gives information regarding your structured data, HTML, Accelerated Mobile Pages, broken links, and content quality.
Key features
- Monitors, tests, and tracks your AMP pages.
- Proves crawl stats directly from Googlebot.
- Highlights failed attempts at indexing, and pages with 404 or 500 errors.
- Offers a content keywords tool for analyzing your keyword performance.
- Helps you understand how well your keywords perform.
- Reveals all the pages that have been indexed by Google.
- Generates customized audit reports.
- Sends email alerts immediately when Google identifies issues on your site.
- Reviews your index coverage.
- Provides info on queries that bring traffic to your site.
- Covers user experience issues.
Pricing
The Google Search Console does not charge any fees to its users.
