If you are searching for SEO software for your small business, we have compiled a list of the top SEO software options that can assist you in effectively managing and enhancing your business’s SEO strategy.
Determining the right search engine optimization tools for your business can be challenging due to the abundance of options available. However, by using the appropriate SEO tools, you can enhance your strategy to achieve higher rankings on Google’s search results pages (SERPs) and generate increased traffic, leads, and sales.
This post intends to provide insight into the top SEO tools for small businesses. These software tools have the potential to assist you in enhancing and overseeing your SEO through various methods.
What to look for in small business SEO software
When selecting the best SEO software for your business, take into account these factors.
- Capabilities for researching and tracking keywords based on the locations you serve.
- Tools for auditing and analyzing competitor site rankings and backlink profiles.
- Features for managing and updating business listings and local citations.
- Features for monitoring online reputation and reviews.
- Ability to analyze website traffic and content performance.
- Ability to create reports to track your SEO performance.
There is a wide range of SEO tools available for small businesses, with some being more focused on specific niche areas and others offering comprehensive software platforms. Depending on your SEO requirements, you may find it necessary to utilize multiple tools.
The best SEO tools for small businesses
After conducting tests and evaluations of software tools designed for small business SEO management, we have compiled a list of the top 20 SEO tools suitable for small businesses.
1. SE ranking
SE Ranking is an all-in-one SEO platform that offers a range of powerful tools including a daily rank tracker, comprehensive site audits, content optimization driven by AI, insights into keyword and competitor traffic, and more. It is considered a popular alternative to Semrush because it provides many similar SEO tools at an affordable price, and consistently improves its toolset based on user feedback.
Features
- In-depth keyword research tools, competitor analysis, backlink sources, and search traffic estimates for individual keywords and pages.
- Detailed sitewide audit tool with hundreds of recommendations, on-page audits, and an AI-driven content editor with suggested terms to use to improve rankings.
- SE Ranking includes a unique page changes monitoring tool, where you can set up alerts about any changes that happen to your website or competitor sites.
- Data-rich SEO report generator that lets you create custom-branded SEO reports. You can create unlimited reports and send out scheduled automatic reports.
- Social media tools to plan, schedule, and post updates to Facebook or Twitter from one area. Gain insight into the best times to engage and top-performing content.
- SE Ranking provides low-cost plan options starting with up to 10 projects, 5 competitors per project, and tracking 250 keywords with daily position updates.
SE Ranking is an excellent SEO software for small businesses that offers a range of useful SEO tools, data-driven content recommendations, reliable Google keyword and competitor data, a report generator, and more, all at an affordable price.
Pricing
SE Ranking offers 3 plans that have the option of monthly or annual subscriptions. By choosing the annual subscription, you will receive a 20% discount and also have the benefit of free data migration from a previous SEO platform.
The pricing is determined on a monthly basis.
- Essential: $49.00/mo – Best for freelancers and small projects (no historical data).
- Pro: $109.00/mo – Best for small businesses, agencies, and teams.
- Business: $239.00/mo – Best for mid-sized agencies and businesses.
- Custom: Plans with higher usage limits for more demanding needs.increased feature limits for larger needs.
SE Ranking provides a trial period of 14 days at no cost.
2. Google analytics
It is recommended for every small business owner to use Google Analytics (GA), a free tool for analyzing website traffic and usage. GA is crucial for gaining a better understanding of website visitors and their behaviors, including finding out their origins, navigation patterns, popular pages, average session duration, and more.
You have the option to create a maximum of 100 Analytics accounts. Each account allows you to add anywhere between 1 and 50 properties. These properties can refer to websites, mobile applications, or devices within GA.
Features
- See which channels visitors come from, such as organic traffic from Google and other major search engines, social media platforms, and other sites.
- View physical location data like city and state, which can help assess traffic quality and relevance for local or service-area businesses.
- GA makes it easy to explore how visitors are using your site, including which web pages are viewed, in what order, and how long they’re on your site.
- You can connect Google Search Console (GSC) to Google Analytics, which lets you conveniently view insights for pages and keywords from GSC inside GA.
- You can set up Goals in Google Analytics to track your desired conversion actions, such as website form submissions, and if a certain page or set of landing pages was viewed, a link was clicked, or a phone call occurred (call tracking software required).
Pricing
Google Analytics is a service that offers a basic version for free, which is sufficient for the majority of businesses. In addition to this, Google offers a paid version called Analytics 360, which includes enhanced features such as unlimited data and reporting specifically designed for big enterprises.
3. Semrush
Semrush is a comprehensive SEO tool that provides various features such as keyword research, backlink analysis and tracking, competitor analysis, technical SEO audits, and content optimization. However, one significant advantage of using Semrush is its all-inclusive marketing suite. This suite includes social media management features, ad campaign analysis, social listening, and other functionalities.
Semrush offers a diverse range of marketing tools that eliminate the need to buy separate software or services for various functions, thereby allowing you to save money.
Features
- A comprehensive tool for SEO and other parts of online marketing
- Save costs by not having to buy separate tools or services
- Get recommendations for solving issues that arise after audits
- See areas of improvement in your content with their SEO Writing Assistant tool
- Deep competitive analysis to see what your competitors are doing and how to better compete
- Get telephone customer support
Pricing
- $99.95 to $374.95 monthly (billed annually)
- $119.95 to $449.95 monthly (billed monthly)
4. Surfer
If you are not very familiar with the concept, Surfer utilizes guidelines based on natural language processing (NLP) to ensure that your content fulfills all the essential on-page SEO criteria, achieves a higher ranking in search results, and increases organic search traffic.
Additionally, Surfer offers several other functionalities such as an SEO audit tool which identifies website issues, a keyword research tool to assist in finding optimal keywords for content, competitor analysis to observe the content produced by competitors, and multiple other features.
The primary benefit that most marketers and SEO professionals use Surfer for is content optimization, making it the number one use case for this tool.
Features
- A simplified content optimization process using gamification
- Excellent customer support team
- A keyword research tool as an add-on
- Easy integration with Google Docs
- Google Chrome extension for SERP analysis
- Content and site audit tool
Pricing
- $49 to $199 monthly (billed annually)
- $59 to $239 monthly (billed monthly)
5. Mangools
The family of SEO tools offered by Mangools includes KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler. KWFinder is a powerful tool for analyzing/researching keywords, allowing you to discover long-tail keywords with minimal competition which are ideal for content marketing and SEO purposes.
SERPChecker enables you to monitor SERP features such as featured snippets and local packs to ensure that your content is optimized for these attributes. SERPWatcher serves as a valuable tool for keeping track of your website’s rankings in search results. Additionally, LinkMiner provides backlink analysis capabilities while SiteProfiler offers SEO audit features.
Features
- A family of different SEO tools all under one
- Excellent customer support team
- A keyword difficulty score to help you gauge competition levels
- Google Chrome extension for SERP analysis
- Site audit tool
Pricing
- $26.91 to $80.91 monthly (billed annually)
- $44.10 to $116.10 monthly (billed monthly)
6. Google search console
Google Search Console (GSC), previously known as Google Webmaster Tools, is a highly effective free SEO tool for small businesses that enables them to track and resolve issues on their websites within Google Search.
In order to manage your website’s presence in Google Search and identify possible problems, you can utilize Google Search Console. Simply sign in to your Google account, create a new property for your website, and verify it using one of the available methods.
To follow a logical sequence of actions, you can utilize GSC for submitting sitemaps, submitting updated pages to Google, checking if your pages are properly indexed in Google Search, confirming mobile-friendliness of pages, examining keyword positions, clicks, and Google-identified impressions, and other related tasks.
You can add a maximum of 1,000 properties to your Google account. To monitor different site domains individually, it is advisable to create separate Search Console properties for each domain, as suggested by Google.
Features
- You can submit your website’s XML sitemap file (usually auto-generated by your website platform or a plugin like RankMath or Yoast if using WordPress) and new site pages to request quick indexing of your site content into Google Search.
- Use Search Console to identify pages that are indexed and visible in the Google SERPs, and which search queries or Google searches are generating search impressions for your site pages and driving clicks to your website.
- Search Console detects pages that might be blocked from being indexed in Google, and any website penalties based on issues like link spam or low-quality content stuffed with keywords.
- Google Search Console identifies if your site pages are mobile-friendly and includes features to help you detect loading or performance issues.
- Use Search Console to check external links (backlinks) pointing to your site that Google has detected, as well as internal links between your pages.
Pricing
Google Search Console is a service that is available at no cost.
