Why choosing the best email marketing service is important
Email marketing is a highly cost-effective marketing strategy for small businesses. Marketing statistics reveal that businesses in the United States typically experience a 4400 percent return on investment (ROI) through email marketing.
If you’re not convinced about the importance of email marketing, consider these 6 reasons why building an email list is crucial today. Email marketing is easy to manage, provides full control, and enables direct contact with customers.
The email marketing software you choose plays a crucial role in determining the success of your email marketing. This is because it is responsible for ensuring the delivery of your emails.
If you are not cautious, you will pay a significant amount of money for fewer marketing features and experience low email deliverability rates, resulting in further monetary loss.
What to look for in a good email marketing tool
A good email marketing service should have a user-friendly interface (preferably a drag-and-drop editor) that allows you to create captivating newsletters. It should provide the capability to send personalized and targeted bulk emails effortlessly, which is commonly referred to as marketing automation.
In addition to that, it is essential for your email marketing service to provide convenient contact list management, user segmentation into groups, and performance tracking for your email marketing campaigns. Above all, a reliable email service provider guarantees that your email campaigns are not flagged as spam.
With that being said, let’s examine some of the most renowned email marketing service providers and compare their performance.
1. Constant contact
Constant Contact is not only one of the largest email marketing services in the world but also one of the fastest growing. Moreover, it acquires the title of being the most user-friendly service, especially for beginners. With Constant Contact, you have the capability to effortlessly handle your email lists, contacts, email templates, marketing calendar, and a variety of other features.
Each account provides unlimited email access, convenient tracking and reporting, integrated social media sharing tools, a free image library, list segmentation, integration with Facebook ads, and a robust Shopify stores integration.
The Email Plus accounts they offer also include strong features such as email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing that aid in sending targeted emails to increase the open rate. Constant Contact provides exceptional customer support through live chat, phone calls, email, community support, and a wide range of helpful resources in their library.
In addition to providing online training, Constant Contact also offers live seminars in various locations throughout the United States. These seminars enable small business owners to gain a rapid understanding of email marketing essentials and utilize it effectively for business growth. Consequently, due to these reasons, we consider Constant Contact as the premier email marketing service for small businesses and startups.
Constant Contact offers a 60-day free trial (no need for a credit card). Following that, their pricing begins at a minimum of $9.99 per month. WPBeginner users are eligible for an extra 20% discount using our Constant Contact coupon code.
2. Brevo (Formerly Sendinblue)
Brevo, previously known as Sendinblue, is a comprehensive software designed for businesses to conduct SMS and email marketing. It stands out as one of the rapidly expanding email marketing platforms in Europe. This platform boasts user-friendliness and offers exceptional tools to craft visually appealing and captivating emails. It particularly benefits beginners in email marketing due to its accessible drag and drop email editor.
Brevo offers marketing automation tools that are easy to use. These tools enable you to send transactional emails, establish automated follow-up email workflows, and categorize users. Additionally, Brevo’s AI algorithms determine the optimal time for sending bulk emails, guaranteeing superior email deliverability.
Brevo provides an entirely free email marketing plan with unlimited contacts. Although it allows you to send up to 300 emails per day, all emails will contain their branding. Their paid plans begin at $25 per month for Lite. Additionally, you have the option to add SMS to your account, but the pricing will differ depending on your sending needs.
Users now receive enhanced value for the same price as a result of the recent improvements made to their premium plan, which now incorporates additional advanced features such as a landing page builder, live chat, sales CRM, and Facebook ads integration.
If you have a large website and want automatic real-time content based emails, Brevo also provides a separate SMTP bulk email marketing service to enable you to power automated or transactional emails from your WordPress site. This functionality is not necessary for email marketing campaigns but can be beneficial to have.
3. Campaigner
To improve sales and generate more revenue, try using Campaigner to influence your audience’s customer journeys, broaden your marketing channels, and safeguard your business’s reputation.
With Campaigner, creating impressive emails using customizable templates becomes easier, alongside the ability to create personalized messages that provide genuine value to customers. Additionally, its robust email automation feature allows the creation of distinctive customer journeys that result in conversions.
The Reputation Defender feature of Campaigner ensures that your list remains healthy by identifying mistakes in emails and risky contacts that could harm your reputation. Additionally, Campaigner also provides a solution called Campaigner SMS that allows you to create workflows and automate marketing on other platforms.
Campaigner offers a free trial period of 30 days, allowing you to test all of its over 60 advanced features and see how it can enhance your marketing strategy.
4. SMTP
SMTP is one of the few service providers that consistently achieves amazing results when it comes to email deliverability. Its high delivery rates have helped it become one of the top industry leaders, and it’s not surprising that over 100,000 businesses worldwide have trusted SMTP for their email delivery in the past two decades.
SMTP is a software company specializing in email marketing, operating as part of the MarTech division of Ziff Davis, Inc., a prominent digital media company. Throughout its existence, SMTP has garnered a strong standing due to its reliable and expandable infrastructure, guaranteeing that servers remain unlisted and emails reach recipients’ inboxes without any issues.
SMTP provides all clients with detailed reporting, an email relay API, and reliable support from their in-house team of experts. Additional services that can be added on include Reputation Defender, a dedicated IP, and on-demand statistics aggregation. Clients who have been satisfied with these services have reported notable enhancements in deliverability, brand engagement, and customer retention.
SMTP offers a variety of plans suitable for businesses of all sizes and types, ranging from small startups to large enterprises. The plans commence with a price of $25 per month, allowing for the sending of 50,000 emails and incorporating all necessary features. For expanding businesses, there is an option to send up to 500,000 emails per month by paying a monthly fee of $300.
5. Omnisend
If your business falls under the small eCommerce category, you have the option to explore Omnisend.
With a customer base of over 70,000 eCommerce brands, this platform is trusted and adored. It provides a wide range of eCommerce marketing tools that are simple to use and include powerful email marketing features. Particularly excellent for email campaigns with visually appealing content, they also offer a fantastic library of templates. These templates can be easily customized using their user-friendly content editor, which utilizes a convenient drag-and-drop feature.
To ensure that your well-crafted email receives the level of attention it deserves, you have the option to utilize segmentation and optimization features such as A/B testing. By utilizing the profile data and shopping history of your customers, you can create audience segments which have the potential to enhance your conversion rates by up to 60%.
To accurately track sales and attribute them, the platform provides a means to assess the effectiveness of your email campaigns. By utilizing their advanced reporting features, you can gain a comprehensive understanding of how subscribers interact with your emails and determine the most successful strategies for future campaigns.
6. Convertkit
The fluidity and flexibility desired in email campaign creation and execution are provided by Convertkit.
By utilizing its automation feature, ConvertKit allows you to save time and enhance productivity, resulting in excellent performance. Additionally, it offers a user-friendly, powerful, and functional interface for creating customer funnels. Compared to other software options, ConvertKit is more cost-effective. Unlike traditional email marketing platforms that require coding and HTML knowledge, ConvertKit provides a hassle-free experience with a user-friendly drag-and-drop interface to create proficient and conversion-oriented emails.
Additionally, there is a functionality for automation that allows you to visualize the entire structure of your funnel.
7. GetResponse
GetResponse is a user-friendly email marketing platform suitable for small and medium-sized businesses, as well as individuals starting a new business. Major corporations such as Ikea and Unicef also utilize GetResponse to efficiently produce impactful emails using a single, convenient tool.
The service is both cost-effective and user-friendly. It provides a range of features and integrations, along with comprehensive statistics. The area of weakness lies in the underdevelopment of automation processes.
GetResponse is an excellent email marketing service to consider investing in due to its capability to fulfill other marketing needs that you may have. These may include, but are not limited to, creating and optimizing landing pages, using conversion funnels, and utilizing marketing automation.
