How can local SEO help your brand
We have mentioned some of this information earlier, but it is extremely important to emphasize the significance of local SEO if your business depends on local customers.
In order to generate valuable leads, it is necessary for you to have a higher presence in local searches compared to your competitors. Once you have optimized content and effectively respond to those new leads, you can enhance your conversion rates. By utilizing local SEO, you can ensure that potential leads can easily locate your business through “near me” and “open now” searches.
By incorporating location keywords into your content, you will appear in search results for queries containing “near me.” Ensuring your website and Google Business Profile display your operating hours will enable your visibility in search results for queries related to establishments open at the time.
By adding relevant information to business directories, your website, and your social platforms, you enable potential customers to have their inquiries addressed, explore your offered services, locate your establishment, contact you, and ultimately make purchases – a critical aspect.
Why does your brand need an SEO local tool
With the help of effective local SEO tools, it is much simpler to optimize your content for local SEO.
Using the appropriate local SEO tools ensures that you can be easily discovered in local search results and secure a spot in the local pack. These tools assist in monitoring your rankings and evaluating your performance. By utilizing them, you can improve your rankings and optimize your content by incorporating relevant keywords and local keywords.
In addition to that, acquiring knowledge about your competitors is possible. It is crucial to have an understanding of your performance in local SEO, as well as how your competitors are faring. Being able to surpass your competitors and be discovered by both new and existing customers is what you aim for. This can be achieved with the assistance of top local SEO tools.
Best local SEO tools
1. GrowthBar
Creating a solid plan to enhance the visibility of your website on search engines is not a one-time task. Sustained monitoring and upkeep are vital in remaining relevant, and tools such as GrowthBar for local SEO simplify the process of staying proactive.
You have the option to use GrowthBar as a standalone tool or a convenient Chrome extension, both of which allow you to monitor the top keywords of any website. While you can certainly use GrowthBar to track keywords on your own site, most marketers continue beyond that.
You can also utilize it to monitor the credibility of your top competitors and any new participants in the industry. Additionally, the integrated rank tracker aids in observing which domains consistently appear in particular searches and informs you about their strong rankings for specific keywords. Mark Sandusky of Peer Through Media achieved remarkable progress with his agency by using GrowthBar. The tool significantly enhanced his team’s productivity and enabled them to venture into multiple new SEO areas.
2. SEMrush listing management tool
For busy marketers, it can be quite challenging to keep all existing listings updated on a regular basis, although it is crucial to add your business’s website to the most reputable and trusted online directories in order to improve discovery and enhance search engine rankings.
The SEMrush Listing Management Tool offers a convenient and easy-to-use method for reviewing, tracking, and updating important details regarding your business in various local, national, and global directories. Additionally, it is an excellent tool for monitoring your business’s ranking in your area or any desired city, as well as staying well-informed about customer reviews.
3. BiQ
BiQ provides similar benefits as other well-known local SEO tools, but on a more extensive and user-friendly level. One example is its ability to monitor rankings for a maximum of 1000 keywords and key phrases instantly.
The interface of the software also accommodates several languages and can be accessed through a convenient smartphone application, enabling you to easily control your ongoing campaign in any desired manner and location.
However, BiQ is not only useful for analyzing keywords and generating ideas for ongoing content marketing campaigns but also for identifying any areas where you may be lagging behind your toughest competitors.
4. GeoRanker
Whether you are seeking to optimize for multiple locations or just monitor your competitive standing, GeoRanker makes rank assessment of any website, on a local or global level, a simpler process.
User-friendly heatmaps allow for a quick assessment of the comparative ranking of a specified website in specific locations. In addition to detailed analytics and keyword ranking capabilities, GeoRanker offers a specialized tool to track the origin of citations used by competitors.
By considering these steps, you can refine your current local SEO campaigns and stay ahead of the competition.
5. BrightLocal
BrightLocal, an all-in-one local SEO software, was established in 2009 by Ed Eliot and Myles Anderson. With a user base consisting of over 10,000 renowned brands, local businesses, and agencies worldwide, they rely on BrightLocal’s local SEO reporting services.
BrightLocal offers a variety of local SEO features that include:
- Audit citation and NAP: Locate and monitor existing citations across thousands of sites.
- Audit Google my business (GMB): Get a fast, detailed audit of any GMB listing.
- White-label reporting: Easy to use client reporting system through a customizable dashboard.
- Track search rankings: Track hundreds of keywords across Google, Bing, and Yahoo.
- Clean-up and build citations: BrightLocal’s team manually fixes and builds citations on over 1400+ sites.
- Monitor online reviews: Monitor reviews across 20 sites including Facebook, GMB, Yelp, Tripadvisor, and Foursquare.
- Generate SEO reports: Generate easy-to-read SEO reports.
You can start monitoring your business in 1 location for as low as $39 per month with BrightLocal. Additionally, they provide a free 14-day trial so you can try out a few of their main features.
6. Moz local
Moz Local, created by Moz, is considered the most widely used local SEO tool in this compilation due to the company’s established search reputation over the past ten years. With Moz Local, you can enhance the visibility of your business within your local area and guarantee that your business listings are accurate, uniform, and easily found online. When correctly implemented, Moz Local has the potential to significantly enhance your local SEO strategy.
One of the things Moz Local does is submit precise location data of your business to all the main data aggregators and online directories. Additionally, it aids in resolving duplicate business listings and simplifies the process of updating your business listings.
When you sign up for this local SEO software, you will gain access to some of its key features.
- Local listings dashboard: Manage, track, and optimize your online listings and gain key insights into their health and performance.
- Instant directory and aggregator submission: Moz Local distributes your listing information in real-time to the key directories and essential data aggregators.
- Google my business sync: Moz Local enables you to claim your Google My Business (GMB) listing and sync any changes to your GMB profile.
- Real-time update distribution: When you update basic or enhanced listing data, Moz Local automatically sends out that information across the Local Search ecosystem.
- Distribution reporting: Quickly assess the effectiveness of your published listings over time. Reported metrics include Average Score, Listing Reach, and Listing Accuracy. In addition to this, you’ll receive automated tracking PDF reports with weekly insights.
- Review monitoring: Monitor the latest reviews and ratings of your business on the most popular sites from one place.
- Review management for Google: In addition to viewing and reporting on all reviews, Moz Local enables you to respond to Google reviews directly.
Moz Local is priced reasonably when compared to other local SEO tools on this list. Depending on your needs, you can expect to spend between $14/month and $33/month.
7. Serpstat local SEO
With Serpstat’s Local SEO tool, you can easily handle your business presence and reputation across various local directories within minutes using a single interface. This includes directories like Google Maps, Facebook, TripAdvisor, Uber, Yelp, BAIDU, Foursquare, and others.
To achieve successful local SEO, you need to provide search engines with a thorough understanding of how your business functions. Serpstat’s Local SEO tool allows you to effortlessly input and synchronize your business information across various directories while ensuring it remains constantly updated. Discover the capabilities of Serpstat’s Local SEO tool below.
- Location profile: edit one location profile instead of separately editing each directory.
- Synchronization: sync the data across dozens of local directories in a few clicks.
- Location editing: update opening hours, products, services, menus, and other information.
- Statistical analysis: track dynamics of clicks, impressions, photos views, and rating activity.
- Manage reputation: talk to customers and reply to reviews. Engage in social media: post news, photos, and videos.
8. Whitespark
Whitespark, established in 2005 as a web design agency by Local SEO expert Darren Shaw, has evolved into a comprehensive local SEO company. It offers tools and services to assist businesses and agencies in local search marketing.
Whitespark’s Citation Finder tool is highly favored among numerous marketing agencies and businesses worldwide. Additionally, it can serve as your primary local SEO rank checker tool with its Local Rank Tracker feature.
Whitespark offers a range of tools to help you manage and optimize your website for local searches, including building citations, earning reviews, tracking your rankings, and building high-quality backlinks. By utilizing these tools, Whitespark enables you to stand out, attract customers, and effectively handle your local search presence.
- Local citation finder: helps you find all the critical citation opportunities you’re missing, so you can increase your local search rankings.
- Local rank tracker: allows you to monitor your local and organic search performance.
- Reputation builder: allows you to review your business on popular platforms and bring more business through the door.
- Link prospector: help you automate your link prospecting and find more link building opportunities.
Aside from these, you can also utilize Whitespark’s complimentary local SEO tools like the Review Handout Generator, Google Review Link Generator, and Offline Conversion Tracker. As the pricing details of their local SEO solutions are not provided on the website, you will need to reach out to their team via the contact page to obtain information on pricing.
The founder Darren Shaw states in a blog post that the local SEO packages begin at $100 per location, allowing for a maximum of 5 industry/local sites.
