How can mobile marketing help your business
Mobile marketing is advantageous because it can be utilized through various communication channels and media platforms, ensuring that you can reach your target audience regardless of their preferences. Some commonly employed formats of mobile marketing include the following:
- SMS and MMS: The oldest form of mobile marketing involves capturing a lead’s number and sending text offers, links with landing pages, and even personalized content
- Mobile applications: Allow you to target your audience while they’re using the app with in-app advertisements and with push notifications when they’re not using it
- Location-based ads: Location-based ads work quite simply, once the user arrives at a specific location – an area near your business – it triggers an advertisement for your business
- Mobile search ads: Mobile-first ads that emerge turn up on the top of the page when you google something are paid advertisements that aim to bring more people to your site
Mobile marketing offers numerous advantages in comparison to traditional marketing. To illustrate, it is a cost-effective alternative to print, radio, podcast, and TV advertising, while simultaneously enabling you to reach a larger audience regardless of location or time. Moreover, it facilitates the targeting of specific user groups through multiple media channels simultaneously.
In 2020, it is widely acknowledged that smartphones have become essential. However, some individuals may question the value of dedicating significant time and resources to mobile marketing. Here are a few justifications for why businesses must adopt and utilize mobile marketing.
Improve your customer engagement rates
Having the ability to provide personalized ads and messages enables you to create a sense of uniqueness for your customers. It is fortunate that nearly 60% of consumers specifically desire brands to provide them with exclusive benefits not accessible to the average user. Woorise serves as a platform to assist you in continuously engaging your customers and enhancing their overall user experience. Consequently, this will result in improved conversion rates and increased sales in the future.
Allow you to reach a worldwide audience
By investing in mobile marketing, you can expand your reach on a global scale as billions of people own and use smartphones. Creating content that extends beyond your city and country can help your business enter new markets and tap into additional sources of revenue.
Help you target local customers more easily
Let’s momentarily shift our focus from the idea of having a global audience to the importance of local customers.
If you use local-based marketing tools, you can easily make sure that your business is seen by local consumers and that they contact your business first. 9 out of 10 people who search locally on their mobile device will call or visit a business in their area within 24 hours.
Give you instant results from your efforts
Mobile marketing is different from traditional marketing because it provides the ability to observe the outcomes of your efforts right away. As individuals typically have smartphones with them at all times, their reactions to advertisements are usually immediate. This provides immediate insight into how people are responding to your marketing endeavors, enabling you to make adjustments to your strategy in real-time.
Boost your ranking pass the competitors
When searching for mobile marketing tips, it is evident that having mobile-friendly content and websites is highly emphasized by people (more information will be provided later). Additionally, not only customers but also search engines favor mobile-responsive websites. This has been officially acknowledged by Google as one of their primary ranking factors. Consequently, mobile marketing can aid in surpassing your major competitors in terms of ranking.
Mobile marketing tips for leads and sales
Having discussed the concept and its benefits, we can now provide you with practical advice on mobile marketing. Presented below are 8 tips that will assist you in expanding your leads, boosting sales, and ultimately enhancing your overall profitability.
1. Invest in creating your mobile apps
Although in-app marketing can become tiresome for some, it remains an effective strategy. However, there is an even more efficient approach to engaging app users and converting them into customers. Despite the high number of daily mobile site users, the majority of individuals actually prefer using applications.
In a recent survey by Compuware, it was found that an astonishing 85% of mobile users have a preference for apps over mobile apps. Although launching a mobile app requires a significant investment, considering mobile app development can assist in broadening your market reach.
2. Look into voice search optimization
Approximately 25% of individuals residing in America possess a Smart Speaker. The majority of these individuals tend to utilize voice search more frequently compared to text search. Hence, it is crucial to optimize your content for voice-search purposes.
In order to maintain the same meaning, the text can be rephrased as follows: – Implement strategies such as incorporating long-tail keywords into your content, regularly updating your contact information, and addressing commonly asked questions related to your specific area of expertise. However, that’s not the only options available. You now have the opportunity to invest in advertisements that can be activated through voice commands. This enables you to reach out to mobile shoppers who utilize their mobile devices, personal assistants, and smart devices to search for and gather information about specific products.
3. Make your website mobile friendly
The proportion of digital traffic that originates from smartphones currently stands at around 8 to 10%, and this figure continues to rise. In the year 2017, the sales of e-commerce through mobile devices reached an impressive $2.3 trillion, displaying a significant increase of 23.2% compared to the previous year. Furthermore, it is predicted that mobile e-commerce will constitute 79% or two-thirds of all e-commerce sales by 2021. Therefore, prioritizing the optimization of your website for mobile use is essential if you wish to enhance your performance.
4. Market your brand to mobile users with ads
To ensure that mobile users find you, begin by identifying your main target audience and designing mobile advertisements tailored to them. Incorporate mobile search engine optimization (SEO) and offer convenience through Progressive Web Apps (PWAs) and other means, enabling customers to access your products and services effortlessly from anywhere, at any time, and with any network connection.
5. Make your website a progressive web application
Progressive Web Application, also known as PWA, serves as the missing link connecting mobile apps to mobile websites. A single PWA possesses the capability to perform the tasks of both, with increased efficiency and reduced expenses. PWAs offer users an experience similar to that of using an app, while delivering it through a website. The Forbes magazine site serves as an excellent illustration of a progressive web app.
6. Build your brand app
If you are not currently building a PWA, then you should consider developing a mobile application to increase leads and sales. Mobile applications provide a convenient and efficient method for interacting with customers on a local and personal level. For example, an e-commerce business would not be able to provide the optimal experience without a mobile app, while a beauty parlor could still operate effectively without one.
7. Use social media
If 90% of mobile users are active on at least one social media platform, it would be wise to utilize this potential to establish a lasting brand image. Engaging with social media is advisable for businesses selling physical items like clothing, jewelry, DIY products, accessories, or any business where personalized customer interaction is crucial.
8. Consider multi-channel marketing
Multi-channel mobile marketing involves distributing the same campaign through various mobile platforms, such as WhatsApp, mobile apps, social media networks, push notifications, blogs, SMS, mobile advertising, and more. In today’s world, we lead a multi-channel lifestyle, which requires utilizing multiple channels to effectively involve and retain customers.
9. Get your business on google map
If you want to reach the right customers, it is important to have your business listed on Google My Business. This will enable mobile users to find your business on SERP, enhancing overall search engine traffic and leading to increased local and global sales.
10. Employ real-time tracking
Mobile marketing relies heavily on the ability to track in real-time, enabling you to stay aware of current events and identify the individuals responsible for them.
Mobile Real-Time Tracking apps allow you to analyze real-time data and obtain statistics that can assist in targeting the appropriate customer, enhancing keywords, increasing conversion rates, improving personal engagement, and potentially modifying your marketing strategy.
11. Send text messages
If you check your mobile phone frequently, shouldn’t you assume that your customers do the same? Therefore, to enhance conversion rates and engagement, it is crucial to utilize SMS marketing strategies. Text ads offer numerous advantages, including trackable outcomes, interactive communication, swift content distribution, and the provision of personalized experiences.
12. Add personal touch
The most effective approach to personalizing mobile marketing is by adding value and establishing an emotional connection through content marketing.
- Identify specific customer needs and address them
- Share your story
- Use various media, such as pics and video
- Create your brand character (such as the chimp in MailChimp)
- Call users by their names (Dear Ronald instead of Dear Customer)
Mobile marketing has been making a significant impact for a few years, and it is expected to continue doing so in the coming years, mainly due to the introduction of new concepts such as PWA and omnichannel tools. When devising your mobile marketing strategy, always keep in mind the importance of being creative, delivering engaging content, and ensuring completeness.
