Consider your last experience of making a purchase on the internet. Perhaps you were searching for a pair of cozy snow boots, a pack of 36 crayons, or the newest smartphone version. Going online, you investigated the choices, carefully evaluating them before finally deciding which one to buy. What caused you to choose one brand over any other? Despite the other factors, there must have … [Read more...]
Content & SEO: Why & How to Build Trust, Authority & Reputation
Think Like a Traditional Journalist: Why, What & How In the beginning of the 21st century, I was employed as a conventional newspaper reporter. I wanted to get a job writing for a newspaper to trim the excess words out of what I wrote. It was just as vital to accept the timeless "Six Ws" approach of news writing (Who, What, Where, When, Why, and How). These skills were implemented in … [Read more...]
Analyzing Your Local Organic Search Competition
What is local SEO competitor analysis? Examining the SEO traits of competitors to determine how they are performing in the search engine optimization arena is known as a competitor's SEO Analysis. It demonstrates a way for you to achieve success, demonstrating the distance between the spot you are currently at and the place that you need to arrive at. Examining what your rivals are doing … [Read more...]
A 8-Step SEO Process For Long-Term Search Success
Can you learn Search Engine Optimization (SEO) yourself? Before we begin, I'd like you to tell me a bit about yourself. In 2015, I obtained my degree in Human Resources from a well-regarded university located in a picturesque city of Denmark. (Un)fortunately, I struggled finding a relevant job within HR. So what to do with your free time? I realized one day that there are a great number of … [Read more...]
15-Point Audit for Getting Started with Local SEO
What is Local SEO? Oh no, more lingo! Discover the definition of the expression, "Local SEO". It's simple to comprehend! Search engine optimization is a technique used to promote visibility of a website on a search engine's results page by using specialized approaches and tactics. It is designed to make it easier for people looking for content related to your website to find it in the search … [Read more...]
11 Simple Steps to Creating an Effective Social Media Strategy
Here is an actionable plan for improving the use of web 2.0 and outlining plans for web 3.0 through an effective social media approach. 1. Write An Executive Summary Start your strategy with an executive summary. This report should be short and to the point, outlining the goals of your social media campaign and linking it to the objectives of your business plan. Furthermore, it is … [Read more...]
Essential Content Marketing Roles & What Each One Does
Content marketing roles extend beyond the content team Aside from full-time roles related to content marketing, this post will outline other attendant and associated functions that could have contact with material marketing staff periodically. Many of these roles will overlap on smaller teams Most groups are not in a position to assemble a separate division just to cover content … [Read more...]
7 Ways to Identify Your Competitors for Better Keyword Research
Understanding Competitor Keyword Research Veteran bloggers will know that SEO is tricky business. To be up in the rankings, there are many things to consider and keep up with. Most website proprietors must assess multiple trials and mistakes when developing an effective SEO plan. Particular attention should be paid to choosing the correct keywords to aim for. That’s where … [Read more...]
7 Tips to Protect Your Site From Negative SEO
Google made it more difficult In 2012, Google produced a groundbreaking algorithm for counteracting link spamming known as Google Penguin, which caused a major transformation. Suddenly, all these cheap and spammy tactics stopped working. The Internet that we once knew has disappeared forever. A huge number of sites experienced a decrease in their ratings and visibility. The concept of … [Read more...]
Can you learn Search Engine Optimization (SEO) yourself?
Can you learn Search Engine Optimization (SEO) yourself? Before beginning, I'd like to hear a bit about me. In 2015, I earned my degree in Human Resources from a pleasant university located in an attractive city in Denmark. (Un)fortunately, I struggled finding a relevant job within HR. So what to do with your free time? I realized that there were numerous other individuals with the same … [Read more...]