What Is Organic CTR? Click-through rate (CTR) from organic search results is indicated by the fraction of the total searches that result in someone clicking on an organic result shown on the search engine results page. Why Does Organic CTR Matter? Improving your organic CTR is important because: It means more traffic for your website without necessarily having to improve your … [Read more...]
10 Ways to Build Links Through Content Marketing
What is Link Building? Generating links from other websites is a popular SEO tactic used to enhance a client's online presence. It does this by getting links on other websites. Not only does it allow the brand to be perceived as a reliable source, but it also checks off a box for Google in determining how trustworthy the website is. The amount of positive indicators a website accumulates will … [Read more...]
11 Simple Facebook Ad Tips to Drive More Conversions
There is no doubt that Facebook is one of the most popular marketing platforms on the planet. It has over 2 billion active users and continues to grow. businesses of all sizes are using Facebook to reach new customers and grow their sales. Social media giant Facebook now has more than 2.7 billion active users and has expanded its advertising network to accommodate a wide range of businesses. … [Read more...]
Quick & Actionable Tips to Improve Your SEO
SEO for Beginners What are the basics of SEO? This article is for beginners who want to learn about SEO. You don't need any background knowledge to get something out of reading this post. Search engine optimization, or SEO, is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site. The goal of this is to get more … [Read more...]
10 Ways Website Structure Can Affect SEO
What Is Website Structure? How information is presented on a website, the design, and how pages are interconnected are known as website structure. The site structure is one of the main reasons why people leave a website. 73.1% of those surveyed said that they had left a website because of its poor design, and 34.6% cited content structure as the primary reason for doing so. If a website … [Read more...]
10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now
Why is a content marketing strategy important? You need to create a marketing strategy that is tailored to your business and target audience to stay true to your brand and make your marketing materials more effective. It is essential to appraise each resource in terms of how it contributes to the strategy as a whole, and then make any necessary changes. A content marketing strategy that … [Read more...]
15 Tips to Simplify Complex Content for Your Audience
What are some ways you can make sure your digital content is easy for your readers to understand? The plan is simple. You should simplify your content without making it too boring for your readers. Although this may sound easy, it is actually quite difficult to do. Think about it. If you want to engage and educate your audience about how automobile traction works, could you write a blog … [Read more...]
7 Steps To Boost Your Site’s Crawlability And Indexability
Google is responsible for a large amount of the traffic received by search engines. This is done through the Search Engine Result Page (SERP). To make sure your website ranks well on search engines, you need to ensure that your most important pages are crawlable. This article covers how crawlability can affect your SERP rankings and provides tips to improve your site's SEO. This article … [Read more...]
15 Signs Your Digital Marketing Strategy Needs an Overhaul
Many business owners consider marketing to be a nuisance. When you don't know what to do, it's time-consuming, and the campaigns you run usually result in more problems than they solve. To be successful in digital marketing, you need to have a good understanding of how it works. After understanding what is effective and what is not, you can change your digital marketing strategies to start getting … [Read more...]
11 Key Steps To Ranking Higher In Google Maps
Google Maps ranking factors Google Maps ranking factors are all related to a location, both yours and the searcher's. According to Google’s documentation, the three main local ranking factors are : Relevance — how much your business matches the user’s query. Distance — how close you are to the search user. Prominence — how well-known and well-liked the … [Read more...]