The Coining of Growth Hacking The term "growth hacker" was first used by Sean Ellis in 2010. Sean Ellis is an entrepreneur who specializes in startups, as well as an angel investor and start-up advisor. Ellis helped a lot of tech companies in Silicon Valley to achieve great growth. He has experience heading up marketing at multiple companies, including LogMeIn, Uproar, Dropbox, Lookout, and … [Read more...]

What Is Involved In Google Ads Optimization?  PPC campaigns can be made more efficient by giving clients regular reports on progress and by optimizing campaigns based on data. This means that you need to check all aspects of your Google Ads campaign, from the keywords you use to the ad copy, to the landing pages, to the targeting options, to the dayparting options, and more. Always … [Read more...]

There is a product or service out there for everyone. While some businesses have a very specific target market, others target a much larger market. There are many advantages to catering to unique audiences, but it can be challenging if you don’t know how to reach them. The small size of a niche market can make it very difficult to reach potential customers using traditional methods. … [Read more...]

What Is eCommerce Conversion Rate?  The eCommerce conversion rate is determined by the number of sales divided by the number of visitors over a set period of time on an online store. To understand more specifically, an eCommerce conversion can be any of the following: A sale of a product/services Signup by a user on the eCommerce platform Add products to cart or Wishlist … [Read more...]

What are Google Trends? You can target your content effectively to consumer needs by figuring out what they are searching for as it relates to your business niche. Google Trends does just that! Google Trends is a free tool that allows users to compare the volume of searches over time for specific topics, niches, and locations. Instead of searching the internet, businesses can use Google … [Read more...]

“How long does SEO take to work?” – a question most business owners have in mind when presented with the idea of optimizing their website for Google. If you ask anyone who knows something about Search Engine Optimization, they will tell you that it all "depends." But this is not a helpful answer, as it is too vague and does not show whether investing in SEO is a good idea or not. We conducted … [Read more...]

Introduction to Content Marketing Strategy This article provides tips on how to create or update your marketing strategy. It includes ideas on how to revise your current strategy and make it more effective. This text discussing content marketing: why it's important to have a plan, and what steps are necessary to create a strategy. What Is Content Marketing? The content marketing … [Read more...]

What are Google Trends? An effective way to target your content to consumer needs is to figure out what they are searching for in relation to your business niche. Google Trends does just that! It is called Google Trends. businesses can use Google Trends to compare the relative popularity (based on data from Google) of different terms, or to compare the relative popularity of different … [Read more...]

It can be a challenge to create content that is valuable and provides unique insights. You cannot create a method for content creation that is adaptable to all industries and audiences. This field requires you to be adaptable and learn how to create new techniques depending on the audience, your industry, and your individual profession. 1. Content Provides Value & Unique Insights … [Read more...]

Wondering what aspect of SEO you should focus on in 2023? Various companies are competing to become the new king of search, using voice search, augmented reality, and artificial intelligence. Whichever horse you bet on, it will be a while before we see the future of SEO. We should not forget to consider online search in its current state. I'm sure you're all familiar with the image … [Read more...]