One of the best things that can predict your success in social media marketing is your level of engagement. This means how often your followers are actively contributing to your social media presence. rather than just the number of people following you, engagement counts show you how involved your audience is with your brand. This is a good sign that you are doing things right and it also means … [Read more...]

How to Get More Local Reviews? Local business competition is becoming more aggressive than ever. Google is betting that location authority and local reviews will offer the best results for local searches. In addition, 82% of consumers consult online reviews before visiting a local business. Local reviews are important for both your brand's social proof and SEO value. Let’s understand: … [Read more...]

There was a time when pop-up ads were nothing more than an annoyance. After realizing that users will no longer respond to poorly thought-out pop-up ads, marketers and business owners have improved their methods. If done correctly, pop-ups can have a conversion rate of 3% or more! The pop-ups of today are very effective because they are relevant to the context, timed well, and planned out. … [Read more...]

The basic definition of customer retention is very straightforward. It means that the company is good at keeping its customers and not losing them to other companies. In this case, less is more. However, making it work in reality requires a lot of thinking. Customer retention is the goal of every company. Competition is what drives companies to constantly improve their product quality. If a … [Read more...]

What is an Instagram Stories ad and why do we have them? Instagram Stories ads let businesses show full-screen, vertical format ads between an end-user’s Instagram Stories. This type of ad is meant to blend in with the interests of Instagram users and is not easily distinguishable as an advertisement. This means that the ads don't stand out and look like they are trying to sell something. … [Read more...]

Google Local Inventory Ads (LIA) Local Inventory Ads (LIA) refer to Google Shopping ads that appear when a product being searched for can be bought or picked up from a nearby store. These ads serve as a valuable tool for retailers looking to boost foot traffic to their physical stores. Local inventory ads can be likened to an online banner placed below product listings for a specific search … [Read more...]

Some small business owners are naturally adept at networking. They may have started their business with the intention of growing their personal connections, or they may simply thrive in social situations. However, there are other business owners who do not share this enthusiasm. While they may have a strong passion for their products or services, they may not have a desire to invest their social … [Read more...]

In today's business world, it is essential for businesses of all sizes to have a well-designed website. However, for individuals who have no prior experience in creating a website, the initial steps can be overwhelming. A website holds significant significance for a business as it plays a crucial role in establishing credibility with customers or potentially losing them. Obtaining a website for … [Read more...]

When you made your last purchase, did you begin by reading about the product online or checking customer reviews before making your decision? Researching a brand is not only already included in the typical purchasing process, but studies demonstrate that more than 90% of customers employ search throughout each phase of their customer lifecycle. Additionally, about 85% of customers utilize … [Read more...]

Assisting community members to profit by contributing to their communities is something that is very important to me and also has the potential for growth, making local PPC a subject that I hold close to my heart. There are both correct and incorrect ways to utilize a PPC budget, whether it is for small and medium-sized businesses generating leads for their owner-operated store or for a … [Read more...]