Although Facebook was originally created for students, it didn’t take long for businesses to recognize it as the marketing and advertising juggernaut that it is today. In 2007 Facebook launched “brand pages” which allowed users to engage and interact with their favorite brands and enabled businesses to effectively market their products and services to the masses. The best part, of … [Read more...]

  As a marketer, you’re well aware that creating memorable content designed to set you apart from your competitors is a major challenge.. And, things have gotten only more complicated with viral content. After all, how do you expect to compete with dancing babies or a dog doing back-flips when its owner comes home? That’s why you should consider getting a little out there with your … [Read more...]

  Being with so many knowledgeable people whose sole goal is to help others use WordPress to earn a living, broadcast their message, or fulfill their passions, and it’s difficult not to learn of all the things that make WordPress such a powerful content management system. Because WordPress is open source, there are plenty of plugins you can use to help make your website more search engine … [Read more...]

  A proper marketing strategy is very important for a small business. This is especially true when it comes to local marketing ideas. However, what if you have very little money to spend on local business marketing strategies? Let’s take a look at some free local marketing ideas you need to try. There are so many different types of marketing strategies for businesses these days that … [Read more...]

  As a marketer, you definitely have a lot of work to do (and not enough time to get it done). You might also feel occasionally struck by writer's block when it comes to creating fresh, unique content. Given these challenges, you're always searching for ways to make your job easier while continuing to produce high-quality content on a regular schedule. Fortunately, content repurposing is … [Read more...]

  If you are a multi-location business, location pages can help you increase your online presence, appear higher in local search results, and find more customers online. Here is a breakdown of what location pages are and how they can help you dominate local search. What Are Location Pages? How to Create Strong Location Pages What Are Location Pages? Location pages are … [Read more...]

  The day has finally come – you have decided it is time to take your business international. Prospects and potential customers are searching all over the world for your products and services, but because your website only caters to one region of the world, you’re missing out on the opportunity. You need to figure out a way to get your content in front of all those eyeballs and in the … [Read more...]

  It wasn’t long ago that Twitter added inline image previews to its official apps, including the web view. Now, Twitter is including more image focus in the latest redesign. On the left-hand side of Twitter’s new web view, your profile and header images are now visible. We’ve done tests on our own Twitter account previously that showed images make a huge difference to … [Read more...]

There’s no better time than now to figure out how to promote your YouTube channel. Why “now,” though? For starters, YouTube is the second most-visited site on the web, and when we’re spending up to six hours per day consuming video, the writing is on the wall. If you want to stand out on YouTube, you need to take advantage of as many promotional tactics as possible. We’ll go into detail on each of … [Read more...]

  Local search engine optimization is the practice of using digital marketing strategies to improve online local search rankings. With the increasing prominence of Google Search, Google Maps, and voice searches, it is now more important than ever for local businesses to compete online to be the first option customers see. Here is an in-depth guide to what local SEO is and how it can help … [Read more...]