Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best … [Read more...]

  Big box retailers and large brands have a lot of resources to put into SEO and search marketing. It's easy to see why locally-owned or small businesses might think it's impossible to compete with huge companies in search. But, small businesses can beat big brands in search and show at the top of search results pages. They can do it through local SEO. What Is Local SEO? Local SEO is … [Read more...]

  Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information. So if a business doesn’t rank in local search results, it … [Read more...]

  Local search engine optimization is the practice of using digital marketing strategies to improve online local search rankings. With the increasing prominence of Google Search, Google Maps, and voice searches, it is now more important than ever for local businesses to compete online to be the first option customers see. Here is an in-depth guide to what local SEO is and how it can help … [Read more...]

  It’s no secret that good local SEO is essential for any business that wants its customers to find them online. But how can you improve your local SEO and exactly what is it? In this blog post, we’ll answer those questions and more, so you can start attracting new customers and driving more business. Keep reading to learn all about how to improve your local SEO! What is Local … [Read more...]

  As a small business owner, you want to relate with local consumers, be part of the community, and stand out from your competitors. But knowing how to promote your business locally requires some smart marketing tactics. Because there are a finite number of customers in your area, local marketing initiatives are a top priority—not to mention your competitors are vying for the same … [Read more...]

  If you want to get an unambiguous answer to the question from the title, I’ll disappoint you. There is no straight answer to that. You cannot specify whether content generation or content optimization for search engines is more important in content marketing strategy. You should find the budget and time for both. However, there is no point in investing in activities that are no longer … [Read more...]

  If you’re pursuing local search engine optimization, you know the pain of tracking your keyword rankings. Most businesses aren’t even aware of their local search rankings in different localities — where their businesses appear on the map. That’s where a local rank tracker tool comes into the picture. It can share comprehensive local ranking data and report your current local search … [Read more...]

  The shift from Outbound Marketing to Inbound Marketing changed everything in the marketing game. Marketers were used to targeting large audiences and creating strategies on a wide scale, and, then, tactics became more personalized and directed at specific buyer personas. Even with that scenario, a huge number of prospects were still an important indicator. However, local online … [Read more...]