An enormous 85% of business owners depend on word-of-mouth referrals, showing just how crucial it is to reach customers in your local area. Local marketing strategies are slightly different compared with the techniques and methods you’ll use for general marketing, as you will be working hard to find, reach, engage and appeal to local people specifically. We have 17 proven local … [Read more...]

  As a small business owner, you want to relate with local consumers, be part of the community, and stand out from your competitors. But knowing how to promote your business locally requires some smart marketing tactics. Because there are a finite number of customers in your area, local marketing initiatives are a top priority—not to mention your competitors are vying for the same … [Read more...]

  As a business, it is crucial that Lead Generation be at the forefront of any digital marketing campaign you undertake and that you understand what lead generation is in terms of digital marketing. The digital era has transformed the way we do business. Gone are the days where promoting your business means taking out a newspaper advertisement or launching a flyer campaign and knocking … [Read more...]

  The continued spread of the Coronavirus has impacted the whole world. If the pandemic is not controlled quickly, the world economy is likely to face the risk of a global recession. It has eventually stopped the growth of the retail industry and affected offline retailers profoundly. The COVID-19 outbreak has reduced customer volumes in the retail industry of various countries over the … [Read more...]

  Here's a true statement you don't hear as often: your SEO strategy for 2022 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, … [Read more...]

  Search engine optimization is low-hanging fruit for ecommerce websites. Despite the fact that SEO has one of the highest ROI of any ecommerce marketing campaign, many online stores are put together with little to no consideration of search engines. Instead, many rely on social media or paid ads which can be great for companies but typically require a constant effort and stream … [Read more...]

  Let's imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company's growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you. You realize you need new business and decide a base of interested contacts would be a great place to start. In … [Read more...]

  When making informed decisions on where to stay or dine while in unfamiliar territory, Google reviews can be an invaluable resource. After all, 82% of customers won’t patronize a business until they’ve read the reviews. With just a few taps on your phone, you can quickly find out what other people have said about the restaurant or cafe you’re considering. You can get an idea of the … [Read more...]

  Local business listings management is essential for business owners that want to reach their target customers. Having accurate and up-to-date information about your business across the web can help you get more customers and higher search rankings. With this guide to local online business listings management, you can ensure that your data is consistent and accurate across all major … [Read more...]

  The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy. It’s not enough to show up on every platform and sporadically update your audience when you have the time. The way to stand out on social media is to identify specific goals, create … [Read more...]