Let's imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company's growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you. You realize you need new business and decide a base of interested contacts would be a great place to start. In … [Read more...]
5 Common Localized Marketing Campaigns that Boost Customer Engagement
It is important for small businesses to include local marketing in their overall marketing plan in order to reach a wider local customer base that is more likely to buy their products or services in the near future. What steps can an entrepreneur take to increase their small business's visibility to the local community? This guide presents seven easy and costless suggestions that can … [Read more...]
SEO Best Practices and 5 Simple Yet Effective SEO Hacks Inside Google Analytics
Blogs are an important tool for driving traffic to your website and improving your website's ranking in search engine results pages. By regularly publishing high-quality, keyword-rich blog posts, you can attract more visitors to your website and improve your chances of appearing prominently in search results. Do you also want to rank higher? Sure You Do! These are some tips to … [Read more...]
10 Tips for Creating Effective Google Ads on a Small Budget
The main things you can spend money on to promote your business are advertising, marketing, and networking. If you budget for an inflatable waving-arm guy, retail signage, and a second inflatable waving-arm guy, you may not have much money left for Google Ads. The great news is, you don't have to spend a lot to get a top spot on the Google results page. In other words, if … [Read more...]
5 Surprising Things the Top Ranked Sites on Google Have in Common
Industry experts say there are many reasons There are many reasons why the heavyweights of the search engine rankings are separate from everyone else, according to industry experts. A good SEO should always be asking themselves how they can outrank other sites, like Wikipedia or WebMD, that seem to always come up first on Google for relevant keywords. Not surprisingly, these … [Read more...]
Click-Through Rate Isn’t Everything: 8 Ways to Improve Your Online Display Ads
Display advertising online has been present for over two decades. They’re nothing new. Display advertising has changed significantly over the past 20 years in terms of content, format, and messaging. This is due to the fact that it has had to adapt to the changing landscape of the internet and consumer behavior. The banner ad had a click-through rate of 44%. The average CTR for … [Read more...]
9 Ways Marketers & Other Humans Can Search Smarter & Faster in Google
Artificial intelligence is the process of making a machine behave in a way that would traditionally be considered intelligent. This can range from something as simple as teaching a computer to recognize patterns, to something as complex as making a computer system that can replicate or exceed human intelligence. There are many different ways that artificial intelligence can be used, … [Read more...]
3 Ways Keyword Research Can Mess Up Your SEO
The cornerstone of any content/search engine optimization campaign is keyword research. Keyword Research. It’s the most fundamental aspect of online marketing. Searching for low-hanging fruit—or long-tail phrases that aren't competitive in the search results—can help you grow your website with less effort. It’s a cold hard truth: If you don't include the right keywords in … [Read more...]
50++ Ecommerce SEO Tips (That Actually Work)
Search engine optimization is low-hanging fruit for ecommerce websites. Many online stores pay little to no attention to search engines despite the fact that SEO has a high ROI for ecommerce marketing campaigns. Many people rely on social media or paid ads to market their products, which can be great for companies but requires a lot of effort and money. Ad spending by companies is … [Read more...]
Marketing Strategy: 3 Content Marketing Tactics for Picking Topics and Setting Goals
Marketing is a dynamic and ever-changing field. The most effective digital marketing strategies change based on the consumer and technology trends. Every company needs a good marketing strategy to be successful. This marketing strategy should be well planned with specific milestones and objectives to ensure the company's success. If you have the right map, you are more likely to … [Read more...]