Search engine optimization is low-hanging fruit for ecommerce websites. Many online stores pay little to no attention to search engines despite the fact that SEO has a high ROI for ecommerce marketing campaigns. Many people rely on social media or paid ads to market their products, which can be great for companies but requires a lot of effort and money. Ad spending by companies is … [Read more...]

  Every business has an equal chance to rank higher on search engines through Local SEO, regardless of business size. If you have a good SEO plan, it will not only increase your ranking, but also increase the number of people coming to your business. About half of all Google searches are seeking local information. Almost all users (97%) rely on search engines to find local … [Read more...]

  What is cornerstone content? A cornerstone piece of content is a high-value, foundationally strong piece of writing that is meant to help you increase traffic and brand awareness by demosntrating what you can offer. Your cornerstone content should be closely related to your business goals. By providing content that establishes you as an authority in your industry, you can bring in a … [Read more...]

  The impact of content marketing can be seen all over the internet, and it doesn't seem to be slowing down anytime soon. Nowadays, businesses from big to small are releasing creative and engaging content to get people clicking and talking. Content marketing should focus on both the content and the marketing in order to be successful. There are few sites that are willing to take … [Read more...]

  search result pages from google are becoming more different from each other, and even interactive. this makes it much harder to trust any studies that involve clicking on results, because no two set of results are the same. How much control do writers and content creators have over how their content appears in search results? They have many options to choose from to make their … [Read more...]

  Spam traffic has been a major issue in the digital marketing community lately. Since the introduction of Universal Analytics, the amount of spam traffic has increased dramatically. This article will discuss how Universal Analytics accounts are much easier to spam than classic Google Analytics accounts. There are many ways to reduce spam traffic in Google Analytics, and there are … [Read more...]

  The role of marketing is often seen as a creative one within companies; creating campaigns that share the brand with the world and delight customers. Although it may not seem like it, marketing analytics is a very important part of marketing. What marketing analytics is The marketing analytics discipline works with data collection and analysis in order to understand patterns, … [Read more...]

  What is a Technical SEO Audit? To improve your website's ranking on SERPs, you'll need to focus on your content and make sure it's properly optimized for Google Search. You can use Google Search Console to help you with this. SEO strategies that used to work, like keyword stuffing and backlinking from micro-sites, are no longer effective. If you want to improve your ranking on … [Read more...]

  Within that discussion, you’ll often see people claim that one is better than the other, but they’re both missing the point There are always articles discussing the difference between PPC and SEO and which one is better. However, people usually miss the point when they claim one is better than the other. Paid search advertising generated approximately $35 billion dollars in 2016. … [Read more...]

  User experience and SEO are two approaches that both aim to improve a website's visibility and usability. Both search engine optimization (SEO) and conversion rate optimization (CRO) are ways to improve your website, but they have different audiences. Good SEO improves your site's visibility on search engines, while good UX makes your site more user-friendly. The tricky part is … [Read more...]