Driving Traffic to Your Online Store You can think about marketing your ecommerce site in terms of three main audiences: People who have shopped with you before or at least know about your store People who are looking for the kind of product that you offer People who would want the product that you offer if they knew about it Admittedly, this is a simplistic way to think … [Read more...]

  Why It’s Important to Measure UX  Website users are potential customers. How easily a person can navigate your website has a direct impact on how they perceive your company. If a customer can't find the answer to their question on your website, they may become frustrated and leave. What if customers can't figure out how to check out of your online store? If a user has difficulty … [Read more...]

  By setting goals in Google Analytics, you can track whether or not your online marketing efforts are leading to results. The goal setting feature in Google Analytics will give you insights into what a visitor does on your website before they convert. Google Analytics can track when a user arrives on a specific page on your website using a URL destination goal. This post will show … [Read more...]

  If you're looking at your analytics reports regularly, you should see a nice contribution to your traffic from Google every month. If you're not seeing that, then you need to take a look at your marketing efforts and website architecture. What if an algorithmic update by the search giant penalizes your website? If you're not constantly working to bring in new customers, your … [Read more...]

  If you're not monitoring social media for mentions of your brand, you're missing out on valuable data that could help improve your business. Almost two thirds of marketers say that social listening has become more valuable in the past year. You can use social media listening tools to see how customers and potential customers think about you by analyzing their social media … [Read more...]

  The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products. By understanding the psychology behind why certain purchasing decisions are made, you can influence your advertising approach for higher conversion rates. You can use persuasive commercial techniques to get viewers to engage with your brand, new content, or … [Read more...]

  The majority of you likely said "no," but from what I can tell from most websites, the answer is actually a resounding "yes." The problem isn't in your Thank You page, it's in the fact that you threw it together in 30 seconds. If you had taken more time to create a quality Thank You page, you wouldn't have this problem. What most folks don’t realize is that the Thank You page, … [Read more...]

  1. Set goals and plan You need to set some goals before you can start developing an online marketing strategy. Your definition of success will dictate where you focus your efforts and where you spend your money. If you want to be successful with a low budget, you will need to spend most of your time on sales. If you want your business to grow, you need to focus on generating … [Read more...]

  If you're running out of ideas for your content marketing, you're not alone. It's a common problem, but there are some things you can do to get your creativity flowing again. Generating leads doesn't have to be time-consuming or require a lot of effort. You can make your existing content more interesting by thinking outside the box and by looking at it from a new … [Read more...]

  Every year, the local search engine market changes. While some trends are short-lived, there are always some that last longer. There are many strategies that companies use to try and rank on Google Maps or Bing Places, making the local search domain very competitive. So, what will happen to Local SEO in 2022? The way things look might change over time. 12 Local SEO Predictions … [Read more...]