What is a data-driven content strategy? An approach to creating and delivering content that utilizes a great amount of information gathered from data is known as a data-centric content strategy. Research and analytics-driven data should be the primary source of direction for all content decisions, rather than relying on gut instinct or speculation. The target of a data-driven system is to … [Read more...]

What is Link Building? Generating links from other websites is a popular SEO tactic used to enhance a client's online presence. It does this by getting links on other websites. Not only does it allow the brand to be perceived as a reliable source, but it also checks off a box for Google in determining how trustworthy the website is. The amount of positive indicators a website accumulates will … [Read more...]

Why is a content marketing strategy important? You need to create a marketing strategy that is tailored to your business and target audience to stay true to your brand and make your marketing materials more effective. It is essential to appraise each resource in terms of how it contributes to the strategy as a whole, and then make any necessary changes. A content marketing strategy that … [Read more...]

What are some ways you can make sure your digital content is easy for your readers to understand? The plan is simple. You should simplify your content without making it too boring for your readers. Although this may sound easy, it is actually quite difficult to do. Think about it. If you want to engage and educate your audience about how automobile traction works, could you write a blog … [Read more...]

Introduction to Content Marketing Strategy This article provides tips on how to create or update your marketing strategy. It includes ideas on how to revise your current strategy and make it more effective. This text discussing content marketing: why it's important to have a plan, and what steps are necessary to create a strategy. What Is Content Marketing? The content marketing … [Read more...]

  These days, companies operating on overly competitive markets have to use every single trick in the book to stay in front of their prospects and existing clients. Those who think this task is overwhelming should be ready to face an even greater challenge: information overload. This can also be known as content infoxication , or infobesity . (Webster, can we add those to the dictionary, … [Read more...]

  Everyone wants 1,000s pageviews per day on their blog, and only a handful will ever reach that goal. Frustration mounts when a goal seem unattainable. This is why content marketing leaves so many people feeling inadequate. You focus on the goal. You want to find a clear path to gaining an edge. You aspire to greatness but don’t see it yet. When you execute a content marketing strategy, … [Read more...]

  As a marketer, you’re well aware that creating memorable content designed to set you apart from your competitors is a major challenge.. And, things have gotten only more complicated with viral content. After all, how do you expect to compete with dancing babies or a dog doing back-flips when its owner comes home? That’s why you should consider getting a little out there with your … [Read more...]

  Marketers are doubling down on content marketing and leveraging native advertising to achieve scale as visual content marketing tactics evolve and the arms race rages to reach consumer engagement. In a recent post, I described steps brands are taking to get the most out of their content efforts via Content Marketing Fracking and Closing the Social Loop . Native advertising is … [Read more...]

  As a marketer, you definitely have a lot of work to do (and not enough time to get it done). You might also feel occasionally struck by writer's block when it comes to creating fresh, unique content. Given these challenges, you're always searching for ways to make your job easier while continuing to produce high-quality content on a regular schedule. Fortunately, content repurposing is … [Read more...]