It wasn’t long ago that Twitter added inline image previews to its official apps, including the web view. Now, Twitter is including more image focus in the latest redesign. On the left-hand side of Twitter’s new web view, your profile and header images are now visible. We’ve done tests on our own Twitter account previously that showed images make a huge difference to … [Read more...]

  Marketing is a dynamic and ever-changing field. The most effective digital marketing strategies change based on the consumer and technology trends. Every company needs a good marketing strategy to be successful. This marketing strategy should be well planned with specific milestones and objectives to ensure the company's success. If you have the right map, you are more likely to … [Read more...]

  What is cornerstone content? A cornerstone piece of content is a high-value, foundationally strong piece of writing that is meant to help you increase traffic and brand awareness by demosntrating what you can offer. Your cornerstone content should be closely related to your business goals. By providing content that establishes you as an authority in your industry, you can bring in a … [Read more...]

  The impact of content marketing can be seen all over the internet, and it doesn't seem to be slowing down anytime soon. Nowadays, businesses from big to small are releasing creative and engaging content to get people clicking and talking. Content marketing should focus on both the content and the marketing in order to be successful. There are few sites that are willing to take … [Read more...]

  If you're not monitoring social media for mentions of your brand, you're missing out on valuable data that could help improve your business. Almost two thirds of marketers say that social listening has become more valuable in the past year. You can use social media listening tools to see how customers and potential customers think about you by analyzing their social media … [Read more...]

  If you're running out of ideas for your content marketing, you're not alone. It's a common problem, but there are some things you can do to get your creativity flowing again. Generating leads doesn't have to be time-consuming or require a lot of effort. You can make your existing content more interesting by thinking outside the box and by looking at it from a new … [Read more...]

  Content marketing that is designed to improve SEO ranking is a top priority for marketers at all types of companies. It makes sense – think about it. When was the last time you searched for anything online without going to Google? When 62% of content marketers measure success, they look at their website traffic. Furthermore, 39% of people surveyed believe that SEO rankings for … [Read more...]