What is customer service? Offering assistance to both potential and current clients is what customer service is all about. Customer service agents usually respond to customer inquiries using live, direct phone calls, email, messaging apps, and social media platforms, and are also liable for creating reference material for self-help support. Companies can develop their own conceptions of … [Read more...]

It is likely that you will find success when making an initial attempt at communication. Generally, it takes a lot of effort to be remembered among all the people interrupting their normal day-to-day. But how can one make themselves stand out from the crowd, and cut through all the inbox and voicemail spam? How do you manage to maintain balance between continuing to pursue something and pestering … [Read more...]

Why is Customer Service Crucial For Your Company? Interacting with representatives helps to form a complete perception of one's brand. Many times, the first experience a client or potential customer has with your business is from customer service. The initial impression is essential and it is essential to make it as favorable as possible. A recent Oracle study found that 86% of customers … [Read more...]

Why is customer interaction important? The majority of businesses do not survive due to their lack of cultivating strong interactions with their consumers. The level of success experienced by your business will be determined by how pleased your customers are. A positive customer experience always translates into increased sales. Nearly four out of five … [Read more...]

Consumer Habits & Expectations The way brands advertise is complex. We are targeting multiple outlets with distinct search terms and refining our communication. Likewise, the way buyers purchase is fragmented. A possible internet shopping consumer may launch her exploration with a mobile ad and check out dresses on a computer. She could potentially place a garment into her … [Read more...]

When you made your last purchase, did you begin by reading about the product online or checking customer reviews before making your decision? Researching a brand is not only already included in the typical purchasing process, but studies demonstrate that more than 90% of customers employ search throughout each phase of their customer lifecycle. Additionally, about 85% of customers utilize … [Read more...]

  Are you creating a positive experience for your customers? Your audience is the most important aspect of your digital marketing campaign. A trend you’ll see continue to rise in 2016 and beyond is designing a user experience . As you’re designing a website or mobile app for your brand, ask yourself if your users will have a memorable experience and whether your message will leave an … [Read more...]

  How do you inspire customer loyalty? PPC and social campaigns should be given more consideration. Most marketers focus on acquiring new customers when it comes to paid marketing, but this is not always the best strategy. That’s understandable—who wouldn’t want new customers? While new customers are important for expanding your brand, studies have shown that loyal customers are … [Read more...]

  Although some people might say that direct mail is no longer effective, it can still be useful. Many B2C and B2B marketing activities are conducted digitally. It is a cost-effective marketing tactic. You don't need envelopes, stamps, or to worry about addressing them. You can email your entire database with the click of a button using email marketing software. However, this … [Read more...]

  Why It’s Important to Measure UX  Website users are potential customers. How easily a person can navigate your website has a direct impact on how they perceive your company. If a customer can't find the answer to their question on your website, they may become frustrated and leave. What if customers can't figure out how to check out of your online store? If a user has difficulty … [Read more...]