The way a brand responds to complaints and unhappy customers has a big impact on its reputation. Customer service is important for developing brand loyalty. This was the center of the business model that allowed companies like Nordstrom’s and Zappos to thrive. Since the internet and social media give people their own platform to share information about their daily lives, it is … [Read more...]

  The way you present your brand extends beyond the words you use to describe it. Your visual identity and the way you interact with your audience all play a role in how people interpret your message. The way you present your message is just as important as the message itself if not more so. Particularly in encouraging user interaction and media engagement. Subtle aspects, such as … [Read more...]