There was a time when pop-up ads were nothing more than an annoyance. After realizing that users will no longer respond to poorly thought-out pop-up ads, marketers and business owners have improved their methods. If done correctly, pop-ups can have a conversion rate of 3% or more! The pop-ups of today are very effective because they are relevant to the context, timed well, and planned out. … [Read more...]

The basic definition of customer retention is very straightforward. It means that the company is good at keeping its customers and not losing them to other companies. In this case, less is more. However, making it work in reality requires a lot of thinking. Customer retention is the goal of every company. Competition is what drives companies to constantly improve their product quality. If a … [Read more...]

How to create landing pages for real estate 1. Choose the type of landing page you need In order to begin, it is crucial to have a grasp on the various real estate landing page varieties. The three primary types encompass: Home valuation: This type of landing page lets users type in their address and get a quick idea of how much their home is worth. Buying/selling … [Read more...]

Selling a home is a significant challenge, as it ranks among the most important transactions individuals will complete in their lives. Consequently, realtors must furnish potential sellers and buyers with the necessary information for them to make a well-informed choice. You can effectively capture more leads from individuals interested in purchasing or selling a home by utilizing a landing … [Read more...]

Retargeting  Brands make use of retargeting as a valuable tool to remain visible to visitors who have bounced off. Consider retargeting as an opportunity to reconnect with your ideal customer. Despite having downloaded your free guide, they did not register for your webinar. Similarly, although they visited your product page, they ultimately chose not to make a purchase. Perhaps they … [Read more...]

  Retail operations are the activities that allow online and physical stores to function. The aim of retail operations is to enhance the customer shopping experience and lower the retailer’s costs. Efficient retail operations keep your business running smoothly. So how do you ensure efficient retail operations across both online and physical locations? This post will highlight the main … [Read more...]

  The continued spread of the Coronavirus has impacted the whole world. If the pandemic is not controlled quickly, the world economy is likely to face the risk of a global recession. It has eventually stopped the growth of the retail industry and affected offline retailers profoundly. The COVID-19 outbreak has reduced customer volumes in the retail industry of various countries over the … [Read more...]

  Search engine optimization is low-hanging fruit for ecommerce websites. Despite the fact that SEO has one of the highest ROI of any ecommerce marketing campaign, many online stores are put together with little to no consideration of search engines. Instead, many rely on social media or paid ads which can be great for companies but typically require a constant effort and stream … [Read more...]

  The main things you can spend money on to promote your business are advertising, marketing, and networking. If you budget for an inflatable waving-arm guy, retail signage, and a second inflatable waving-arm guy, you may not have much money left for Google Ads. The great news is, you don't have to spend a lot to get a top spot on the Google results page. In other words, if … [Read more...]

  Display advertising online has been present for over two decades. They’re nothing new. Display advertising has changed significantly over the past 20 years in terms of content, format, and messaging. This is due to the fact that it has had to adapt to the changing landscape of the internet and consumer behavior. The banner ad had a click-through rate of 44%. The average CTR for … [Read more...]