Search engine optimization is low-hanging fruit for ecommerce websites. Many online stores pay little to no attention to search engines despite the fact that SEO has a high ROI for ecommerce marketing campaigns. Many people rely on social media or paid ads to market their products, which can be great for companies but requires a lot of effort and money. Ad spending by companies is … [Read more...]

  What Are Responsive Search Ads? Ads that are responsive to searches allow you to automatically customize your headlines and descriptions to create the most effective pairing for your directed ads. This is a simple way to improve your automated PPC ads by making strategic changes. Google automatically finds the best combinations of ads for responsive search ads, and gets rid of ads … [Read more...]

  This text is discussing the early stages of building an online business. It describes the feelings associated with this process as a mixture of excitement and fear. It is exciting to see your business grow. New website visitors? Great! Social media attention? Fantastic! However, it can also be extremely frightening because if you are new to the process, you may not know how to … [Read more...]

  Making sure your online business is doing everything possible to increase conversions is key to boosting revenue. There are two main ways to get more conversions: Increase visitors’ motivation to complete an action, which is typically done by refining your copy and testing new offers. Make it easier for them to convert by reducing friction, which is typically done by … [Read more...]

  Driving Traffic to Your Online Store You can think about marketing your ecommerce site in terms of three main audiences: People who have shopped with you before or at least know about your store People who are looking for the kind of product that you offer People who would want the product that you offer if they knew about it Admittedly, this is a simplistic way to think … [Read more...]

  The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products. By understanding the psychology behind why certain purchasing decisions are made, you can influence your advertising approach for higher conversion rates. You can use persuasive commercial techniques to get viewers to engage with your brand, new content, or … [Read more...]

  The majority of you likely said "no," but from what I can tell from most websites, the answer is actually a resounding "yes." The problem isn't in your Thank You page, it's in the fact that you threw it together in 30 seconds. If you had taken more time to create a quality Thank You page, you wouldn't have this problem. What most folks don’t realize is that the Thank You page, … [Read more...]

  The saying "You have to have money to make money" is something that is often said because it is almost always true. Not only should you manage your own finances well, but you should also manage your business' finances well. You will need to invest in employees, new equipment, supplies and other business necessities. You will also need to spend some money and time advertising. … [Read more...]