Marketing your small business is one of the many responsibilities that demands your attention as an owner. Unfortunately, the task can prove challenging since it requires significant investments in time, money, and expertise to execute it with success. If you want to expand your customer base and business, it is important to emphasize the marketing of your business. Nonetheless, considering the … [Read more...]

Engaging in digital marketing is essential for businesses looking to expand their customer base and promote their products or services. Implementing a social media scheduler in marketing strategies is crucial. Many businesses fail to recognize the potential of a successful digital marketing plan and struggle to compete. There are no shortcuts when it comes to running a successful business with … [Read more...]

  Does it view a piece of content and the links published on them any different? No, it treats them like a regular HTML page of a website. Coming to social signals, Google doesn’t take the number of social media shares or followers into consideration when ranking a web property. Because it would be too easy for anyone to cheat the system and have an undeserving site ranked higher … [Read more...]

  These days, companies operating on overly competitive markets have to use every single trick in the book to stay in front of their prospects and existing clients. Those who think this task is overwhelming should be ready to face an even greater challenge: information overload. This can also be known as content infoxication , or infobesity . (Webster, can we add those to the dictionary, … [Read more...]

  If you are a digital marketer looking to boost your marketing strategies and ROI, you will want to know about certain tools that can make things easier. With digital marketing tools, you will be able to execute proper strategies in the right manner. These tools are designed to keep things organized, allowing you to make necessary customizations whenever needed. After facing the … [Read more...]

  The choices you make aren’t as rational as you’d like to think. Your emotion plays a big role in influencing your decisions. This emotional factor is perhaps the reason why most people prefer Coke over Pepsi despite the latter winning blind tasting tests. That’s exactly why you should use it to an advantage and tap into your customers’ emotions for marketing your brand and products. And … [Read more...]

  Everyone wants 1,000s pageviews per day on their blog, and only a handful will ever reach that goal. Frustration mounts when a goal seem unattainable. This is why content marketing leaves so many people feeling inadequate. You focus on the goal. You want to find a clear path to gaining an edge. You aspire to greatness but don’t see it yet. When you execute a content marketing strategy, … [Read more...]

  Marketers are doubling down on content marketing and leveraging native advertising to achieve scale as visual content marketing tactics evolve and the arms race rages to reach consumer engagement. In a recent post, I described steps brands are taking to get the most out of their content efforts via Content Marketing Fracking and Closing the Social Loop . Native advertising is … [Read more...]

  Are you creating a positive experience for your customers? Your audience is the most important aspect of your digital marketing campaign. A trend you’ll see continue to rise in 2016 and beyond is designing a user experience . As you’re designing a website or mobile app for your brand, ask yourself if your users will have a memorable experience and whether your message will leave an … [Read more...]

  Although Facebook was originally created for students, it didn’t take long for businesses to recognize it as the marketing and advertising juggernaut that it is today. In 2007 Facebook launched “brand pages” which allowed users to engage and interact with their favorite brands and enabled businesses to effectively market their products and services to the masses. The best part, of … [Read more...]