Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information. So if a business doesn’t rank in local search results, it … [Read more...]

  Big box retailers and large brands have a lot of resources to put into SEO and search marketing. It's easy to see why locally-owned or small businesses might think it's impossible to compete with huge companies in search. But, small businesses can beat big brands in search and show at the top of search results pages. They can do it through local SEO. What Is Local SEO? Local SEO is … [Read more...]

  Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best … [Read more...]

  It’s no secret that good local SEO is essential for any business that wants its customers to find them online. But how can you improve your local SEO and exactly what is it? In this blog post, we’ll answer those questions and more, so you can start attracting new customers and driving more business. Keep reading to learn all about how to improve your local SEO! What is Local … [Read more...]

  The shift from Outbound Marketing to Inbound Marketing changed everything in the marketing game. Marketers were used to targeting large audiences and creating strategies on a wide scale, and, then, tactics became more personalized and directed at specific buyer personas. Even with that scenario, a huge number of prospects were still an important indicator. However, local online … [Read more...]

  Local SEO is one of the practices you want to consider when working on an SEO strategy. It entails using organic SEO tactics but tailoring them to local search engine results. Local SEO services are more beneficial to home service businesses. With these services in place, their content and advertisements may efficiently target customers in the geographic region in which they operate. … [Read more...]

  If you’re pursuing local search engine optimization, you know the pain of tracking your keyword rankings. Most businesses aren’t even aware of their local search rankings in different localities — where their businesses appear on the map. That’s where a local rank tracker tool comes into the picture. It can share comprehensive local ranking data and report your current local search … [Read more...]

  An enormous 85% of business owners depend on word-of-mouth referrals, showing just how crucial it is to reach customers in your local area. Local marketing strategies are slightly different compared with the techniques and methods you’ll use for general marketing, as you will be working hard to find, reach, engage and appeal to local people specifically. We have 17 proven local … [Read more...]

  As a small business owner, you want to relate with local consumers, be part of the community, and stand out from your competitors. But knowing how to promote your business locally requires some smart marketing tactics. Because there are a finite number of customers in your area, local marketing initiatives are a top priority—not to mention your competitors are vying for the same … [Read more...]