Retail operations are the activities that allow online and physical stores to function. The aim of retail operations is to enhance the customer shopping experience and lower the retailer’s costs. Efficient retail operations keep your business running smoothly. So how do you ensure efficient retail operations across both online and physical locations? This post will highlight the main … [Read more...]

  Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best … [Read more...]

  Big box retailers and large brands have a lot of resources to put into SEO and search marketing. It's easy to see why locally-owned or small businesses might think it's impossible to compete with huge companies in search. But, small businesses can beat big brands in search and show at the top of search results pages. They can do it through local SEO. What Is Local SEO? Local SEO is … [Read more...]

  It’s no secret that good local SEO is essential for any business that wants its customers to find them online. But how can you improve your local SEO and exactly what is it? In this blog post, we’ll answer those questions and more, so you can start attracting new customers and driving more business. Keep reading to learn all about how to improve your local SEO! What is Local … [Read more...]

  Local search engine optimization is the practice of using digital marketing strategies to improve online local search rankings. With the increasing prominence of Google Search, Google Maps, and voice searches, it is now more important than ever for local businesses to compete online to be the first option customers see. Here is an in-depth guide to what local SEO is and how it can help … [Read more...]

  An enormous 85% of business owners depend on word-of-mouth referrals, showing just how crucial it is to reach customers in your local area. Local marketing strategies are slightly different compared with the techniques and methods you’ll use for general marketing, as you will be working hard to find, reach, engage and appeal to local people specifically. We have 17 proven local … [Read more...]

  If you want to get an unambiguous answer to the question from the title, I’ll disappoint you. There is no straight answer to that. You cannot specify whether content generation or content optimization for search engines is more important in content marketing strategy. You should find the budget and time for both. However, there is no point in investing in activities that are no longer … [Read more...]

  As a small business owner, you want to relate with local consumers, be part of the community, and stand out from your competitors. But knowing how to promote your business locally requires some smart marketing tactics. Because there are a finite number of customers in your area, local marketing initiatives are a top priority—not to mention your competitors are vying for the same … [Read more...]

  When it comes to growing your business, most companies now fully accept that search engine optimization (SEO) is a must. But for some reason, too many still ignore the massive potential of social media – especially in the B2B space. If your business skips out on social media, you’re missing the awesome superpower that is social media SEO! That’s right, social media can enhance your SEO … [Read more...]

  The shift from Outbound Marketing to Inbound Marketing changed everything in the marketing game. Marketers were used to targeting large audiences and creating strategies on a wide scale, and, then, tactics became more personalized and directed at specific buyer personas. Even with that scenario, a huge number of prospects were still an important indicator. However, local online … [Read more...]