If you want to get an unambiguous answer to the question from the title, I’ll disappoint you. There is no straight answer to that. You cannot specify whether content generation or content optimization for search engines is more important in content marketing strategy. You should find the budget and time for both. However, there is no point in investing in activities that are no longer … [Read more...]
Social SEO Tips for Every Network
When it comes to growing your business, most companies now fully accept that search engine optimization (SEO) is a must. But for some reason, too many still ignore the massive potential of social media – especially in the B2B space. If your business skips out on social media, you’re missing the awesome superpower that is social media SEO! That’s right, social media can enhance your SEO … [Read more...]
9 Tips for Lead Generation in Digital Marketing
As a business, it is crucial that Lead Generation be at the forefront of any digital marketing campaign you undertake and that you understand what lead generation is in terms of digital marketing. The digital era has transformed the way we do business. Gone are the days where promoting your business means taking out a newspaper advertisement or launching a flyer campaign and knocking … [Read more...]
The Ultimate Guide to SEO for Small Businesses
Here's a true statement you don't hear as often: your SEO strategy for 2022 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, … [Read more...]
An Ultimate Guide to Digital Transformation in Retail Industry
The continued spread of the Coronavirus has impacted the whole world. If the pandemic is not controlled quickly, the world economy is likely to face the risk of a global recession. It has eventually stopped the growth of the retail industry and affected offline retailers profoundly. The COVID-19 outbreak has reduced customer volumes in the retail industry of various countries over the … [Read more...]
SEO Best Practices for Your E-Commerce Business
Search engine optimization is low-hanging fruit for ecommerce websites. Despite the fact that SEO has one of the highest ROI of any ecommerce marketing campaign, many online stores are put together with little to no consideration of search engines. Instead, many rely on social media or paid ads which can be great for companies but typically require a constant effort and stream … [Read more...]
12 Content Strategies for Creating Social Media Content
The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy. It’s not enough to show up on every platform and sporadically update your audience when you have the time. The way to stand out on social media is to identify specific goals, create … [Read more...]
5 Common Localized Marketing Campaigns that Boost Customer Engagement
It is important for small businesses to include local marketing in their overall marketing plan in order to reach a wider local customer base that is more likely to buy their products or services in the near future. What steps can an entrepreneur take to increase their small business's visibility to the local community? This guide presents seven easy and costless suggestions that can … [Read more...]
An Ultimate Guide to Google Reviews for Successful Local Businesses
When making informed decisions on where to stay or dine while in unfamiliar territory, Google reviews can be an invaluable resource. After all, 82% of customers won’t patronize a business until they’ve read the reviews. With just a few taps on your phone, you can quickly find out what other people have said about the restaurant or cafe you’re considering. You can get an idea of the … [Read more...]
The Ultimate Guide to Local Business Listing Management
Local business listings management is essential for business owners that want to reach their target customers. Having accurate and up-to-date information about your business across the web can help you get more customers and higher search rankings. With this guide to local online business listings management, you can ensure that your data is consistent and accurate across all major … [Read more...]