Local SEO is one of the practices you want to consider when working on an SEO strategy. It entails using organic SEO tactics but tailoring them to local search engine results. Local SEO services are more beneficial to home service businesses. With these services in place, their content and advertisements may efficiently target customers in the geographic region in which they operate. … [Read more...]

  If you’re pursuing local search engine optimization, you know the pain of tracking your keyword rankings. Most businesses aren’t even aware of their local search rankings in different localities — where their businesses appear on the map. That’s where a local rank tracker tool comes into the picture. It can share comprehensive local ranking data and report your current local search … [Read more...]

  The continued spread of the Coronavirus has impacted the whole world. If the pandemic is not controlled quickly, the world economy is likely to face the risk of a global recession. It has eventually stopped the growth of the retail industry and affected offline retailers profoundly. The COVID-19 outbreak has reduced customer volumes in the retail industry of various countries over the … [Read more...]

  Here's a true statement you don't hear as often: your SEO strategy for 2022 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, … [Read more...]

  As a business, it is crucial that Lead Generation be at the forefront of any digital marketing campaign you undertake and that you understand what lead generation is in terms of digital marketing. The digital era has transformed the way we do business. Gone are the days where promoting your business means taking out a newspaper advertisement or launching a flyer campaign and knocking … [Read more...]

  Search engine optimization is low-hanging fruit for ecommerce websites. Despite the fact that SEO has one of the highest ROI of any ecommerce marketing campaign, many online stores are put together with little to no consideration of search engines. Instead, many rely on social media or paid ads which can be great for companies but typically require a constant effort and stream … [Read more...]

  The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy. It’s not enough to show up on every platform and sporadically update your audience when you have the time. The way to stand out on social media is to identify specific goals, create … [Read more...]

  Franchising is all about consistency, but consistency is a two-way street. While franchisors must create a profitable brand and business model that can be easily replicated, franchisees must help maintain brand reputation in order for it to retain its value. Few things are worse for franchisors than franchisees who damage public perception of their brand. Yet protecting against this is … [Read more...]

  Local business listings management is essential for business owners that want to reach their target customers. Having accurate and up-to-date information about your business across the web can help you get more customers and higher search rankings. With this guide to local online business listings management, you can ensure that your data is consistent and accurate across all major … [Read more...]

  When making informed decisions on where to stay or dine while in unfamiliar territory, Google reviews can be an invaluable resource. After all, 82% of customers won’t patronize a business until they’ve read the reviews. With just a few taps on your phone, you can quickly find out what other people have said about the restaurant or cafe you’re considering. You can get an idea of the … [Read more...]