Let's imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company's growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you. You realize you need new business and decide a base of interested contacts would be a great place to start. In … [Read more...]
Social Media Marketing Tips for Franchisors and Franchisees
Franchising is all about consistency, but consistency is a two-way street. While franchisors must create a profitable brand and business model that can be easily replicated, franchisees must help maintain brand reputation in order for it to retain its value. Few things are worse for franchisors than franchisees who damage public perception of their brand. Yet protecting against this is … [Read more...]
Marketing Strategy: 3 Content Marketing Tactics for Picking Topics and Setting Goals
Marketing is a dynamic and ever-changing field. The most effective digital marketing strategies change based on the consumer and technology trends. Every company needs a good marketing strategy to be successful. This marketing strategy should be well planned with specific milestones and objectives to ensure the company's success. If you have the right map, you are more likely to … [Read more...]
11 Effective Ways to Get More Email List Subscribers
You've probably heard that "the money is in the list", meaning that your email list is one of the most valuable assets for your business. But is it really true? The answer to whether or not list types can be combined depends on the type of list. Collecting uninterested people who only want free downloads will not help. People who sign up for things and never follow through … [Read more...]
SEO Best Practices and 5 Simple Yet Effective SEO Hacks Inside Google Analytics
Blogs are an important tool for driving traffic to your website and improving your website's ranking in search engine results pages. By regularly publishing high-quality, keyword-rich blog posts, you can attract more visitors to your website and improve your chances of appearing prominently in search results. Do you also want to rank higher? Sure You Do! These are some tips to … [Read more...]
5 Surprising Things the Top Ranked Sites on Google Have in Common
Industry experts say there are many reasons There are many reasons why the heavyweights of the search engine rankings are separate from everyone else, according to industry experts. A good SEO should always be asking themselves how they can outrank other sites, like Wikipedia or WebMD, that seem to always come up first on Google for relevant keywords. Not surprisingly, these … [Read more...]
10 Tips for Creating Effective Google Ads on a Small Budget
The main things you can spend money on to promote your business are advertising, marketing, and networking. If you budget for an inflatable waving-arm guy, retail signage, and a second inflatable waving-arm guy, you may not have much money left for Google Ads. The great news is, you don't have to spend a lot to get a top spot on the Google results page. In other words, if … [Read more...]
Click-Through Rate Isn’t Everything: 8 Ways to Improve Your Online Display Ads
Display advertising online has been present for over two decades. They’re nothing new. Display advertising has changed significantly over the past 20 years in terms of content, format, and messaging. This is due to the fact that it has had to adapt to the changing landscape of the internet and consumer behavior. The banner ad had a click-through rate of 44%. The average CTR for … [Read more...]
9 Ways Marketers & Other Humans Can Search Smarter & Faster in Google
Artificial intelligence is the process of making a machine behave in a way that would traditionally be considered intelligent. This can range from something as simple as teaching a computer to recognize patterns, to something as complex as making a computer system that can replicate or exceed human intelligence. There are many different ways that artificial intelligence can be used, … [Read more...]
3 Ways Keyword Research Can Mess Up Your SEO
The cornerstone of any content/search engine optimization campaign is keyword research. Keyword Research. It’s the most fundamental aspect of online marketing. Searching for low-hanging fruit—or long-tail phrases that aren't competitive in the search results—can help you grow your website with less effort. It’s a cold hard truth: If you don't include the right keywords in … [Read more...]