Spam traffic has been a major issue in the digital marketing community lately. Since the introduction of Universal Analytics, the amount of spam traffic has increased dramatically. This article will discuss how Universal Analytics accounts are much easier to spam than classic Google Analytics accounts. There are many ways to reduce spam traffic in Google Analytics, and there are … [Read more...]
Content SEO: Illustrations of How Fresh Content May Influence Google Rankings
Understanding searcher intent What are people looking for? When performing SEO work, it is common to start with researching relevant keywords and analyzing the competition. Before conducting keyword research, you should understand what the searcher is looking to accomplish with their query. The person searching expects to see the most relevant results first. 4 … [Read more...]
How to Build Customer Loyalty Through Paid Ad Campaigns
How do you inspire customer loyalty? PPC and social campaigns should be given more consideration. Most marketers focus on acquiring new customers when it comes to paid marketing, but this is not always the best strategy. That’s understandable—who wouldn’t want new customers? While new customers are important for expanding your brand, studies have shown that loyal customers are … [Read more...]
How (and When) You Actually Should Use Direct Mail
Although some people might say that direct mail is no longer effective, it can still be useful. Many B2C and B2B marketing activities are conducted digitally. It is a cost-effective marketing tactic. You don't need envelopes, stamps, or to worry about addressing them. You can email your entire database with the click of a button using email marketing software. However, this … [Read more...]
How 7 Companies are Using Push Notifications to Boost Engagement
This means that more people are now using their smartphones to go online than traditional desktop or laptop computers. Marketing specifically for mobile users is important in 2017. The use of mobile internet has increased dramatically in recent years and has become an integral part of our culture. Half of all smartphone users immediately check their devices when they wake up, and … [Read more...]
How to Create the Best Responsive Search Ads
What Are Responsive Search Ads? Ads that are responsive to searches allow you to automatically customize your headlines and descriptions to create the most effective pairing for your directed ads. This is a simple way to improve your automated PPC ads by making strategic changes. Google automatically finds the best combinations of ads for responsive search ads, and gets rid of ads … [Read more...]
How to Convert Visitors into Customers Using a Landing Page
This text is discussing the early stages of building an online business. It describes the feelings associated with this process as a mixture of excitement and fear. It is exciting to see your business grow. New website visitors? Great! Social media attention? Fantastic! However, it can also be extremely frightening because if you are new to the process, you may not know how to … [Read more...]
Beyond Followers & Hashtags: How to Drive Sales Directly from Instagram
Why do I need more Instagram followers? The more followers you have, the more people you can reach with your brand. The more people who have access to your social media channels, the larger the audience that will keep up with your brand and business. This is why it's important to make sure your social media platforms are accessible to as many people as possible. In other words, the … [Read more...]
10 Website Performance Metrics You Need to Understand
To be successful in online marketing, your website must be effective. How do you tell if it’s actually working? Website performance metrics are the key. There are too many metrics available through Google Analytics and other tracking platforms. It can be daunting to try and figure out how well your website is doing- or even what metrics you should be tracking in the first … [Read more...]
11 Ways to Market Your Ecommerce Site
Driving Traffic to Your Online Store You can think about marketing your ecommerce site in terms of three main audiences: People who have shopped with you before or at least know about your store People who are looking for the kind of product that you offer People who would want the product that you offer if they knew about it Admittedly, this is a simplistic way to think … [Read more...]