What is cornerstone content? A cornerstone piece of content is a high-value, foundationally strong piece of writing that is meant to help you increase traffic and brand awareness by demosntrating what you can offer. Your cornerstone content should be closely related to your business goals. By providing content that establishes you as an authority in your industry, you can bring in a … [Read more...]

  How do you inspire customer loyalty? PPC and social campaigns should be given more consideration. Most marketers focus on acquiring new customers when it comes to paid marketing, but this is not always the best strategy. That’s understandable—who wouldn’t want new customers? While new customers are important for expanding your brand, studies have shown that loyal customers are … [Read more...]

  Although some people might say that direct mail is no longer effective, it can still be useful. Many B2C and B2B marketing activities are conducted digitally. It is a cost-effective marketing tactic. You don't need envelopes, stamps, or to worry about addressing them. You can email your entire database with the click of a button using email marketing software. However, this … [Read more...]

  To be successful in online marketing, your website must be effective. How do you tell if it’s actually working? Website performance metrics are the key. There are too many metrics available through Google Analytics and other tracking platforms. It can be daunting to try and figure out how well your website is doing- or even what metrics you should be tracking in the first … [Read more...]

  This means that more people are now using their smartphones to go online than traditional desktop or laptop computers. Marketing specifically for mobile users is important in 2017. The use of mobile internet has increased dramatically in recent years and has become an integral part of our culture. Half of all smartphone users immediately check their devices when they wake up, and … [Read more...]

  What Are Responsive Search Ads? Ads that are responsive to searches allow you to automatically customize your headlines and descriptions to create the most effective pairing for your directed ads. This is a simple way to improve your automated PPC ads by making strategic changes. Google automatically finds the best combinations of ads for responsive search ads, and gets rid of ads … [Read more...]

  This text is discussing the early stages of building an online business. It describes the feelings associated with this process as a mixture of excitement and fear. It is exciting to see your business grow. New website visitors? Great! Social media attention? Fantastic! However, it can also be extremely frightening because if you are new to the process, you may not know how to … [Read more...]

  Why do I need more Instagram followers? The more followers you have, the more people you can reach with your brand. The more people who have access to your social media channels, the larger the audience that will keep up with your brand and business. This is why it's important to make sure your social media platforms are accessible to as many people as possible. In other words, the … [Read more...]

  Understanding searcher intent What are people looking for? When performing SEO work, it is common to start with researching relevant keywords and analyzing the competition. Before conducting keyword research, you should understand what the searcher is looking to accomplish with their query. The person searching expects to see the most relevant results first. 4 … [Read more...]

  Making sure your online business is doing everything possible to increase conversions is key to boosting revenue. There are two main ways to get more conversions: Increase visitors’ motivation to complete an action, which is typically done by refining your copy and testing new offers. Make it easier for them to convert by reducing friction, which is typically done by … [Read more...]