Content marketing that is designed to improve SEO ranking is a top priority for marketers at all types of companies. It makes sense – think about it. When was the last time you searched for anything online without going to Google? When 62% of content marketers measure success, they look at their website traffic. Furthermore, 39% of people surveyed believe that SEO rankings for … [Read more...]

  The way a brand responds to complaints and unhappy customers has a big impact on its reputation. Customer service is important for developing brand loyalty. This was the center of the business model that allowed companies like Nordstrom’s and Zappos to thrive. Since the internet and social media give people their own platform to share information about their daily lives, it is … [Read more...]

  Organic search is one of the best ways to generate sales and leads for your business. It's a free source of traffic that you can use to promote your products or services. Mastering technical SEO can help you rank higher. Other websites linking to your content signals to search engines that your site is high-quality and worth ranking higher in search results. Despite having great … [Read more...]

  The saying "You have to have money to make money" is something that is often said because it is almost always true. Not only should you manage your own finances well, but you should also manage your business' finances well. You will need to invest in employees, new equipment, supplies and other business necessities. You will also need to spend some money and time advertising. … [Read more...]

  The way you present your brand extends beyond the words you use to describe it. Your visual identity and the way you interact with your audience all play a role in how people interpret your message. The way you present your message is just as important as the message itself if not more so. Particularly in encouraging user interaction and media engagement. Subtle aspects, such as … [Read more...]

  As a business owner, if you want to improve your ranking in local searches, you need to conduct a local SEO audit. To beat your competition, figure out where you stand in relation to them, what needs to be improved, and come up with a plan to surpass them. An audit is simply a way for someone to check up on your work to ensure that everything is being done correctly. An audit … [Read more...]

  It can be very difficult to get your content noticed because of the constant changes to social media algorithms and search engine rankings. Without spending any money, the chances of something going viral are slim. The most effective way to generate traffic and sales from the outset is to invest in paid social advertising. Although organic (unpaid) methods such as earned and owned … [Read more...]

  There are millions of bloggers who post new content every day. Why should you blog for your business when there are already so many other companies blogging? Is the blogging market totally saturated? Business blogging is no longer a mere luxury for your company; it has become a necessity for several reasons. Blogging is important because it provides useful information to … [Read more...]

  Mobile marketing can be a great asset for businesses of all sizes and across all industries! By tailor making a strategy to fit your business goals, you can make the most out of this powerful marketing tool. Almost everyone in the world has a mobile phone, and most of them have a smartphone. More than 70% of users access the internet on a mobile device, with the percentage … [Read more...]

  Do you want to improve your website, but are not sure where to start? The answer is to begin with the data. If you want to make changes to your website, base those changes on user behavior instead of making random changes that you think you need. There's a good chance that if you have a website, you're using Google Analytics. GA is abbreviated as Google Analytics which is used … [Read more...]