Improving your local marketing strategy is crucial for small businesses as it allows you to target a larger local audience who are more likely to become your customers. As an entrepreneur, there are several actions you can take to enhance your small business’s reach within the local community. This comprehensive guide offers 14 helpful tips to enhance your local marketing strategy. Local … [Read more...]

Having a local marketing plan is essential for smaller businesses in order to reach a larger local customer base that will likely visit their business soon. What steps can an entrepreneur take to increase the visibility of their small business among the local population? This guide provides seven fast, no-cost suggestions that can rapidly enhance your local marketing tactics. What is local … [Read more...]

Imagine you run a bike shop. Searching "bike shop" on Google will yield a lot of results. There is an abundance of bike shops available. In the list, big companies usually take the prominent places. In the region where I am located, three well-known bike stores appear in the top five organic search results for this particular phrase. Despite being a small business, my local bike shop is … [Read more...]

It is a fact that the majority of people look for information about a local business on the internet more than any other source. Nearly nine out of every ten searches done on a mobile device that are looking for local businesses will result in either a phone call or a visit to the business within a 24-hour period. If your business is geared towards customers in a particular area, offers a range … [Read more...]

Marketing your small business is one of the many responsibilities that demands your attention as an owner. Unfortunately, the task can prove challenging since it requires significant investments in time, money, and expertise to execute it with success. If you want to expand your customer base and business, it is important to emphasize the marketing of your business. Nonetheless, considering the … [Read more...]

If you have ever searched for a nearby restaurant using a search engine and selected one of the advertisements that appear at the top of the page, then you have witnessed a local PPC campaign in operation. Paid online advertising that targets specific local areas, such as a city, state, zip code, neighborhood, or customized local radius, is known as Local PPC (pay-per-click) advertising. … [Read more...]

  A proper marketing strategy is very important for a small business. This is especially true when it comes to local marketing ideas. However, what if you have very little money to spend on local business marketing strategies? Let’s take a look at some free local marketing ideas you need to try. There are so many different types of marketing strategies for businesses these days that … [Read more...]

  If you are a multi-location business, location pages can help you increase your online presence, appear higher in local search results, and find more customers online. Here is a breakdown of what location pages are and how they can help you dominate local search. What Are Location Pages? How to Create Strong Location Pages What Are Location Pages? Location pages are … [Read more...]

  Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information. So if a business doesn’t rank in local search results, it … [Read more...]

  Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best … [Read more...]