Big box retailers and large brands have a lot of resources to put into SEO and search marketing. It's easy to see why locally-owned or small businesses might think it's impossible to compete with huge companies in search. But, small businesses can beat big brands in search and show at the top of search results pages. They can do it through local SEO. What Is Local SEO? Local SEO is … [Read more...]

  It’s no secret that good local SEO is essential for any business that wants its customers to find them online. But how can you improve your local SEO and exactly what is it? In this blog post, we’ll answer those questions and more, so you can start attracting new customers and driving more business. Keep reading to learn all about how to improve your local SEO! What is Local … [Read more...]

  Local search engine optimization is the practice of using digital marketing strategies to improve online local search rankings. With the increasing prominence of Google Search, Google Maps, and voice searches, it is now more important than ever for local businesses to compete online to be the first option customers see. Here is an in-depth guide to what local SEO is and how it can help … [Read more...]

  The shift from Outbound Marketing to Inbound Marketing changed everything in the marketing game. Marketers were used to targeting large audiences and creating strategies on a wide scale, and, then, tactics became more personalized and directed at specific buyer personas. Even with that scenario, a huge number of prospects were still an important indicator. However, local online … [Read more...]

  Local SEO is one of the practices you want to consider when working on an SEO strategy. It entails using organic SEO tactics but tailoring them to local search engine results. Local SEO services are more beneficial to home service businesses. With these services in place, their content and advertisements may efficiently target customers in the geographic region in which they operate. … [Read more...]

  If you’re pursuing local search engine optimization, you know the pain of tracking your keyword rankings. Most businesses aren’t even aware of their local search rankings in different localities — where their businesses appear on the map. That’s where a local rank tracker tool comes into the picture. It can share comprehensive local ranking data and report your current local search … [Read more...]

  An enormous 85% of business owners depend on word-of-mouth referrals, showing just how crucial it is to reach customers in your local area. Local marketing strategies are slightly different compared with the techniques and methods you’ll use for general marketing, as you will be working hard to find, reach, engage and appeal to local people specifically. We have 17 proven local … [Read more...]

  If you want to get an unambiguous answer to the question from the title, I’ll disappoint you. There is no straight answer to that. You cannot specify whether content generation or content optimization for search engines is more important in content marketing strategy. You should find the budget and time for both. However, there is no point in investing in activities that are no longer … [Read more...]

  As a small business owner, you want to relate with local consumers, be part of the community, and stand out from your competitors. But knowing how to promote your business locally requires some smart marketing tactics. Because there are a finite number of customers in your area, local marketing initiatives are a top priority—not to mention your competitors are vying for the same … [Read more...]

  It is important for small businesses to include local marketing in their overall marketing plan in order to reach a wider local customer base that is more likely to buy their products or services in the near future. What steps can an entrepreneur take to increase their small business's visibility to the local community? This guide presents seven easy and costless suggestions that can … [Read more...]