As a business, it is crucial that Lead Generation be at the forefront of any digital marketing campaign you undertake and that you understand what lead generation is in terms of digital marketing. The digital era has transformed the way we do business. Gone are the days where promoting your business means taking out a newspaper advertisement or launching a flyer campaign and knocking … [Read more...]

  Blogs are an important tool for driving traffic to your website and improving your website's ranking in search engine results pages. By regularly publishing high-quality, keyword-rich blog posts, you can attract more visitors to your website and improve your chances of appearing prominently in search results. Do you also want to rank higher? Sure You Do! These are some tips to … [Read more...]

  Industry experts say there are many reasons There are many reasons why the heavyweights of the search engine rankings are separate from everyone else, according to industry experts. A good SEO should always be asking themselves how they can outrank other sites, like Wikipedia or WebMD, that seem to always come up first on Google for relevant keywords. Not surprisingly, these … [Read more...]

  Artificial intelligence is the process of making a machine behave in a way that would traditionally be considered intelligent. This can range from something as simple as teaching a computer to recognize patterns, to something as complex as making a computer system that can replicate or exceed human intelligence. There are many different ways that artificial intelligence can be used, … [Read more...]

  The cornerstone of any content/search engine optimization campaign is keyword research. Keyword Research. It’s the most fundamental aspect of online marketing. Searching for low-hanging fruit—or long-tail phrases that aren't competitive in the search results—can help you grow your website with less effort. It’s a cold hard truth: If you don't include the right keywords in … [Read more...]

  User experience and SEO are two approaches that both aim to improve a website's visibility and usability. Both search engine optimization (SEO) and conversion rate optimization (CRO) are ways to improve your website, but they have different audiences. Good SEO improves your site's visibility on search engines, while good UX makes your site more user-friendly. The tricky part is … [Read more...]

  search result pages from google are becoming more different from each other, and even interactive. this makes it much harder to trust any studies that involve clicking on results, because no two set of results are the same. How much control do writers and content creators have over how their content appears in search results? They have many options to choose from to make their … [Read more...]

  Spam traffic has been a major issue in the digital marketing community lately. Since the introduction of Universal Analytics, the amount of spam traffic has increased dramatically. This article will discuss how Universal Analytics accounts are much easier to spam than classic Google Analytics accounts. There are many ways to reduce spam traffic in Google Analytics, and there are … [Read more...]

  What is a Technical SEO Audit? To improve your website's ranking on SERPs, you'll need to focus on your content and make sure it's properly optimized for Google Search. You can use Google Search Console to help you with this. SEO strategies that used to work, like keyword stuffing and backlinking from micro-sites, are no longer effective. If you want to improve your ranking on … [Read more...]

  Within that discussion, you’ll often see people claim that one is better than the other, but they’re both missing the point There are always articles discussing the difference between PPC and SEO and which one is better. However, people usually miss the point when they claim one is better than the other. Paid search advertising generated approximately $35 billion dollars in 2016. … [Read more...]