So, you got this idea for a business. You're pumped about your new project, so you start buying everything you need to get it off the ground, like a website domain. You can buy a year subscription to a website builder and use your newly minted domain. Next, you begin working on your company's website. After you create a website, you can add pages for people to land on, upload photos, … [Read more...]
10 Website Performance Metrics You Need to Understand
To be successful in online marketing, your website must be effective. How do you tell if it’s actually working? Website performance metrics are the key. There are too many metrics available through Google Analytics and other tracking platforms. It can be daunting to try and figure out how well your website is doing- or even what metrics you should be tracking in the first … [Read more...]
Content SEO: Illustrations of How Fresh Content May Influence Google Rankings
Understanding searcher intent What are people looking for? When performing SEO work, it is common to start with researching relevant keywords and analyzing the competition. Before conducting keyword research, you should understand what the searcher is looking to accomplish with their query. The person searching expects to see the most relevant results first. 4 … [Read more...]
Beyond Google: How to Perform SEO for Other Search Engines
If you're looking at your analytics reports regularly, you should see a nice contribution to your traffic from Google every month. If you're not seeing that, then you need to take a look at your marketing efforts and website architecture. What if an algorithmic update by the search giant penalizes your website? If you're not constantly working to bring in new customers, your … [Read more...]
Find Out if Your Online Marketing Efforts are Getting Results with Google Analytics URL Destination Goals
By setting goals in Google Analytics, you can track whether or not your online marketing efforts are leading to results. The goal setting feature in Google Analytics will give you insights into what a visitor does on your website before they convert. Google Analytics can track when a user arrives on a specific page on your website using a URL destination goal. This post will show … [Read more...]
16 Amazing Online Marketing Tactics for Small Businesses
1. Set goals and plan You need to set some goals before you can start developing an online marketing strategy. Your definition of success will dictate where you focus your efforts and where you spend your money. If you want to be successful with a low budget, you will need to spend most of your time on sales. If you want your business to grow, you need to focus on generating … [Read more...]
9 Technical SEO Tips to Improve Website Traffic
Organic search is one of the best ways to generate sales and leads for your business. It's a free source of traffic that you can use to promote your products or services. Mastering technical SEO can help you rank higher. Other websites linking to your content signals to search engines that your site is high-quality and worth ranking higher in search results. Despite having great … [Read more...]
10 SEO Best Practices for Blog Traffic Conversions
There are millions of bloggers who post new content every day. Why should you blog for your business when there are already so many other companies blogging? Is the blogging market totally saturated? Business blogging is no longer a mere luxury for your company; it has become a necessity for several reasons. Blogging is important because it provides useful information to … [Read more...]
16 Ways You Can Improve Your Business With Google Analytics
Do you want to improve your website, but are not sure where to start? The answer is to begin with the data. If you want to make changes to your website, base those changes on user behavior instead of making random changes that you think you need. There's a good chance that if you have a website, you're using Google Analytics. GA is abbreviated as Google Analytics which is used … [Read more...]
14 On-Page SEO Tips for Small Businesses
Search engine optimization includes on-page optimization, a process that helps your website rank higher in search engine results. If you're looking to perfect your on-page SEO, know that you're not alone—57% of professional and marketing executives believe that it’s the most effective SEO strategy. Small Business On-Page SEO Tips Here are 14 tips to keep in mind that will help … [Read more...]