Using social media is an excellent way to market a small business. Ten percent of Americans had social media accounts way back in 2008 - which is practically yesterday! It's hard to comprehend that minuscule figure. Social media has developed into an integral part of the majority of our everyday lives. We rely on it to communicate with past classmates, get tips on slimming down, or to defend … [Read more...]

The tremendous importance of social media for digital promotion is undeniable. Nearly all American businesses (92% or more) are employing social media as part of their marketing plan, yet marketers continually struggle to raise the conversion rate when it comes to social media. It is possible to envisage the challenge presented when attempting to seize the attention of the desired public and … [Read more...]

Here is an actionable plan for improving the use of web 2.0 and outlining plans for web 3.0 through an effective social media approach. 1. Write An Executive Summary Start your strategy with an executive summary. This report should be short and to the point, outlining the goals of your social media campaign and linking it to the objectives of your business plan. Furthermore, it is … [Read more...]

There is no doubt that Facebook is one of the most popular marketing platforms on the planet. It has over 2 billion active users and continues to grow. businesses of all sizes are using Facebook to reach new customers and grow their sales. Social media giant Facebook now has more than 2.7 billion active users and has expanded its advertising network to accommodate a wide range of businesses. … [Read more...]

What is an Instagram Stories ad and why do we have them? Instagram Stories ads let businesses show full-screen, vertical format ads between an end-user’s Instagram Stories. This type of ad is meant to blend in with the interests of Instagram users and is not easily distinguishable as an advertisement. This means that the ads don't stand out and look like they are trying to sell something. … [Read more...]

TikTok brings back memories of the previous internet era, when things were different. As for YouTube, it is becoming more and more polished, with trending videos appearing to be filmed in professional studios by proper crews, often lasting for thirty minutes. Conversely, TikTok features primarily ordinary individuals capturing raw and unfiltered moments on their phones, giving it a gritty feel. … [Read more...]

If you have a small marketing budget, influencer marketing can be an affordable way to effectively reach your target audience. Remember these 7 tips to achieve optimal results when using influencer marketing for small businesses! 1. Choose the Right Influencers for Your Brand Before finalizing a collaboration, it is important to consider three factors that … [Read more...]

It is difficult to overlook the fact that social media marketing is a potent tool for businesses given that seventy-two percent of American adults engage in some form of social media. This substantial audience presents numerous opportunities for experimentation, community-building, and establishing connections with potential customers. Despite the dynamic nature of social media, there is no need … [Read more...]

Social media has now become an essential component of the e-commerce industry in the digital era. Studies indicate that social media has twice as much lead-to-close rate as outbound marketing and a three-fold increase in the likelihood of social media users purchasing a product after spotting it on social media. As a result, it's evident that making proper use of social media can significantly … [Read more...]

Initially, the phrase "for the 'Gram" was associated with taking collective selfies, capturing travel moments, and presenting visually appealing food recipes. Nevertheless, with Instagram being around for almost twelve years now, Influencers have transformed it into a lucrative career, using Instagram to earn a substantial income. A range of businesses, both big and small, have the opportunity … [Read more...]