Does it view a piece of content and the links published on them any different? No, it treats them like a regular HTML page of a website. Coming to social signals, Google doesn’t take the number of social media shares or followers into consideration when ranking a web property. Because it would be too easy for anyone to cheat the system and have an undeserving site ranked higher … [Read more...]

  The choices you make aren’t as rational as you’d like to think. Your emotion plays a big role in influencing your decisions. This emotional factor is perhaps the reason why most people prefer Coke over Pepsi despite the latter winning blind tasting tests. That’s exactly why you should use it to an advantage and tap into your customers’ emotions for marketing your brand and products. And … [Read more...]

  Although Facebook was originally created for students, it didn’t take long for businesses to recognize it as the marketing and advertising juggernaut that it is today. In 2007 Facebook launched “brand pages” which allowed users to engage and interact with their favorite brands and enabled businesses to effectively market their products and services to the masses. The best part, of … [Read more...]

  When it comes to growing your business, most companies now fully accept that search engine optimization (SEO) is a must. But for some reason, too many still ignore the massive potential of social media – especially in the B2B space. If your business skips out on social media, you’re missing the awesome superpower that is social media SEO! That’s right, social media can enhance your SEO … [Read more...]

  Franchising is all about consistency, but consistency is a two-way street. While franchisors must create a profitable brand and business model that can be easily replicated, franchisees must help maintain brand reputation in order for it to retain its value. Few things are worse for franchisors than franchisees who damage public perception of their brand. Yet protecting against this is … [Read more...]

  The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy. It’s not enough to show up on every platform and sporadically update your audience when you have the time. The way to stand out on social media is to identify specific goals, create … [Read more...]

  Why do I need more Instagram followers? The more followers you have, the more people you can reach with your brand. The more people who have access to your social media channels, the larger the audience that will keep up with your brand and business. This is why it's important to make sure your social media platforms are accessible to as many people as possible. In other words, the … [Read more...]

  It can be very difficult to get your content noticed because of the constant changes to social media algorithms and search engine rankings. Without spending any money, the chances of something going viral are slim. The most effective way to generate traffic and sales from the outset is to invest in paid social advertising. Although organic (unpaid) methods such as earned and owned … [Read more...]