Achieving more business leads by amplifying the volume of website traffic is a priority for many marketers, correct?
And that’s important for the success of your business.
Constructing a website without helping people to find it is pointless.
You should advertise your website in order to bring in more visitors, which will in turn result in more leads and a higher rate of sales.
But, how to increase traffic to a website?
There are several ways to get people to visit your website, like search engine optimization, pay-per-click publicity, blogging, and social media promotion, to name a few.
Search Engine Optimization is beneficial and will generate results over time.
“Linked: How to Implement Top 12 On-Page SEO Strategies for 2020”
Advertising that requires payment (PPC) can be costly and not every individual or business can manage to finance an ad campaign.
There’re four kinds of website traffic:
- Direct Traffic (A visitor comes to your site by typing your URL in the browser)
- Paid Traffic (Traffic coming to your site through paid ads such as Google Ads, etc.)
- Organic Traffic (SEO)
- Referral traffic (Visitors come to your site from other websites by clicking a link to your website)
What is Referral Traffic?
Visitors that reach your website from places outside of major search engines are referred to as Referral Traffic. Examples of resources you can use include other blogs, social media networks, directories, discussion forums, emails, and push notifications.
Let’s explain it this way.
Imagine there is information found on another website or social media platform with a connection to your website. If someone clicks the link, it will lead them to your website. Such visitors are considered as “Referral Traffic”.
The source that sends visitors to your website or social platform is referred to as the “Referrer”.
Why is Referral Traffic Important?
Putting visitors from dependable domains to your website is what referral traffic does.
So, Referral Traffic is important for inbound marketers.
Seeing your material displayed before new people presents you the potential to change these visitors into leads, who can then conveniently be converted into clients. This makes it possible to receive more customers and enhance income.
Referral Traffic is also important for SEO.
Referrals from outside sources are a great way to get more traffic to your website without relying on search engine results. Once redirected from the link or the social activity, people will visit your website.
Search engines will give positive ranking factors to coming from trusted websites, as well as to links and social signals.
How to View Referral Traffic?
You must sign in to your Google Analytics profile in order to be able to look at your Referral Traffic. After you sign in, select Acquisition from the list and then select All Traffic followed by Referrals.
A graph will be presented that illustrates the number of visitors to your website.
The table beneath the graph showcases all the domain names and social media websites that directed web traffic to your site. You can keep track of the proportion of people on the site, first-time visitors, interactions, rebound rate, number of pages viewed during a session, and the typical length of a session here.
What Are the Best Ways to Increase Referral Traffic?
Various strategies can be employed to boost referral activity to your website. Here’re the 7 best ways:
Guest Blogging
One of the most useful and efficient tactics for steering readers to your website is to compose guest posts for some well-known blogs.
Tim Brown, the owner of Hook Agency, says,
The most effective way of increasing referral traffic is to concentrate on contributing content to websites in your specialty that have substantial amounts of traffic.
What is guest blogging, anyway?
Creating blog posts for other websites’ websites is what guest blogging is all about. The owners of those websites permit you to link to your site in exchange.
Guest blogging provides a great way to direct people from other frequented and trustworthy sites to your personal website, increasing the amount of referral traffic.
A thorough and reliable blog post written by a guest author gives you the opportunity to create an identity for yourself in your specific field, establish credibility with your audience, and raise the number of searches your website receives.
So, how to find guest post opportunities?
Type in your major keyword as well as terms such as “submit a guest article” or just “guest article” in the Google search box. For example, digital marketing + “submit the guest post”.
This will provide you with a compilation of websites that welcome guest post proposals and through which you can suggest your guest post concept.
My suggestion: Be sure that the websites you are pitching for your guest posts are well-visited and the viewers are engaged and quick to respond. Once your blog post is put out there for the public, it is important to address any comments from your readers. This aids you in bringing in more visitors and fostering extended connections with your audience.
What are the Rules to Follow When Guest Posting?
Following are some of the important points you should keep in mind when guest blogging:
- Guest posts should be related to your niche – The blogs you want to write guest posts for should be related to your own niche. If you write content about finance on your own blog, then your guest post should also be about finance.
- Always write content under your own name – When writing content for guest blogging, always keep in mind that you publish it under your own name. Only then can you get full credit for your work. It’ll also help you with personal branding.
- Follow the guidelines – Some blogs have strict guidelines regarding word counts and the number of links you’re allowed to embed. So, when writing guest blogs, you need to read the guidelines carefully.
- Link to influencers – This might be very helpful in increasing the referral traffic to your site. This is because if the content of your guest post is valuable and high-quality, they’ll definitely promote your post which may increase the traffic manifold.
7 Steps To Generate More Referral Traffic
1) Publish Your Website To Online Directories
Putting your website up on various online directories is an uncomplicated approach to generate referral passing, but you should not post it to every directory available. Give attention to the ones that pertain most to your profession or that generate the most website visitors. No matter if you live in St. Louis and own a veterinarian business or if you’re located in Daytona Beach and manage an assisted living facility – Moz has you supported. They provide an uncharged source for locating the primary directories according to category and area.
Once you have distributed your site to the more prominent indexes connected to your city and niche, I would suggest concentrating on discovering catalogs that can create plenty of activity. How do you know which directories will accomplish this? It’s as simple as performing a Google search. The listings placed at the beginning of the search results should, hypothetically, be the ones to generate the most website views. As an instance, if you search for “personal trainers near Los Angeles”, the top page of the results displays four directories: Yelp, YourTrainer, IdeaFit & Thumbtack.
2) Get Published On Review Websites
Websites that provide reviews are a fantastic way to bring in more site visitors through referrals. These visitors have already become aware of and thought about their options in the buyer’s journey. They are now at the point where they need to decide, and are analyzing different vendors or items. When is the optimal moment to showcase your product or service to prospective buyers?
The process for being featured on a review site is dependent on if one is a B2B or B2C organization. If you look up “st louis roofing company reviews” on the internet, HomeAdvisor, BBB, and AngiesList are three platforms that should be present if you are a roofer.
3) Publish Guest Blog Posts
Guess what? Right now, you are at the third step of the seven steps to get more referral visitors to your website. That’s right. This blog post was produced by Leap Clixx, a HubSpot Partner Agency. Posting content written by guests offers various chances to generate referral traffic to your website. Most blogs usually have external links (similar to the two contained in this part), bios of the writer, and a call-to-action (such as the one at the conclusion of this article). If you manage to have your post published on an esteemed industry website, you will take advantage of the visitor traffic and backlinks that will be diverted towards your website. You should concentrate your energy on sites that are viewed as experts in your field. Being an Inbound Marketing Agency, submitting a guest blog post to HubSpot seems like a perfect fit. Is there any website that is more highly regarded than any other when it comes to inbound marketing? I mean, HubSpot literally coined the term inbound marketing.
Here are a couple tips to keep in mind when guest blogging:
- Focus on websites related to your industry – No one wants to read about Fall fashion trends on a blog about guns & ammo, unless you’re talking about camo.
- Keep the target audience in mind while writing – Most blogs have strict guidelines in place for guest bloggers.
- Write content under your own name – After all, you don’t want someone else getting credit for your work.
- Link to influencers – They will notice and might even help promote your guest blog post, which in return will increase the referral traffic it generates.
4) Leverage Social Media
Results from Social Media Examiner showed that an impressive 89% of marketers found that social media increased the visibility of their company. 75% discovered their website visits had augmented as a result of their social media endeavors. Marketers were employing the top seven social media networks: Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, and Pinterest. It is not just fashionable to utilize social media, but rather, a strategy most marketers are using to gain further web traffic, potential clients, and sales.
5) Comment On Blogs
Many people ask if blogging and commenting helps with SEO. The answer is yes, not only does it help, but it can also help to increase the number of referrals your website receives. Neil Patel reports that by writing in excess of 240 comments on different blogs, he has been able to attract nearly 4,000 people to his website. By participating in commenting on blogs, your referral traffic will grow; just be sure not to contribute to excessive spam on the internet. Here are a couple tips for the newbie blog commenters out there:
- Make sure your comments are valuable – No one likes a complainer or bragger. If your comments are negative or promotional in nature just keep them to yourself.
- Focus on blogs that allow links in the comments – Remember, you’re trying to get more traffic. In order to do that you need to add a link to your website
- If you aren’t first, you’re last. – Just like search engines, if your link is at the top of the comments list you’re more likely to generate more clicks and traffic.
6) Be Active On Industry Forums
Internet discussion boards can be an amazing way to get prospective purchasers and clients, yet they are occasionally ignored as a strategy to generate website visitors. The same approach you take with blog comments should be used with forums that are in your specific area of expertise. When posting on the forums try to give useful advice and ideas without sounding overly commercial. I’ve outlined a couple steps and tips below for getting the most out of forum marketing:
- Make sure the forum is active – Don’t waste your time on a forum that hasn’t had a new post for a month.
- Register using your brand name – You want to make sure people associate your comments with a memorable brand name.
- Create a signature with a call-to-action link – This is how you’re going to drive traffic to your website.
- It’s time to participate – You’ll want to participate in the areas of the forum where you have the most expertise.
- Use real life examples – Don’t just offer your advice. No one likes a know-it-all. Try to provide value using your personal experiences.
- Share your resources – Start a new thread with a link to resource you think could benefit the group. If you’re proud of a particular piece of content it’s likely others will enjoy it too.
7) Publish Infographics
When polled, 37% of marketers chose visuals as the most significant type of content for their business. The reason is pretty simple. People’s capacity for focusing is less than goldfish, and it is simpler for the mind to take in a picture rather than a great deal of writing. It’s probably evident that pictures of cute puppies are more likely to be liked and shared across platforms more than a lengthy industry report with more than one-hundred pages.
